Monster Mash
Objective
Stop & Shop, the northeast supermarket chain, was looking to grow its following on Instagram. We used the Halloween season to reach busy moms in our target market who could use some help making their celebrations a little less stressful.
Solution
Sometimes busy moms need a little trick to give their kids more treats on Halloween. That’s why we threw a Monster Mash party, hosted by Stop & Shop with four local momfluencers to celebrate in spooky style.
We invited the influencers to a central location, prepared with the supplies needed to match her area of expertise including a pumpkin punch, festive cookies, and a themed tablescape.
We captured all the fun on camera and created authentic, beautiful static shots and videos shared by both Stop & Shop and the influencers throughout October. The party was a graveyard smash and let Stop & Shop increase its social media presence among a new and relevant audience.
Impact
• 6x more reach than prior year
• 5x more link clicks than prior year
• 73% decrease in CPV
