Paid Social Performance
Background
Throughout our 12+ year partnership with Extra Space—a national brand offering personal, boat, RV, and business storage—we’ve tackled a wide range of challenges. Early on, we helped the team build a durable lead in follower counts that persists today. More recently, our work has focused on optimizing and improving the effectiveness of the brand’s paid social program, with particular emphasis on funnel design, audience construction, seasonal demand, geographic optimizations, and creative strategy.
Solution
After recognizing Extra Space’s need for less day-to-day management and more strategic guidance, Likeable conducted a comprehensive audit of their paid social program. Following our detailed recommendations and roadmap, our media experts implemented key changes while empowering the client team to manage paid social at a high level—designing ongoing tests and optimizations that reduce costs and drive scalable growth.
In the big picture, we’ve been key partners all the way from this:
…to this:
Impact
- Avg YoY Campaign Revenue Growth: +30.83%
- Avg YoY ROAS Growth:+23.48%
- Avg YoY CPA Reduction: 14.82%
