Our Story

The only agency ever founded on a wedding day.

  • The Sponsored Wedding That Started It All

    Every great story starts somewhere—and ours begins with “I do.” In 2006, Dave and Carrie Kerpen exchanged vows in a sponsored wedding that generated $20 million in earned media, including the CBS Early Show, ABC World News Tonight, and The New York Times. Sponsors, thrilled with the results, asked, “What’s next?” They couldn’t get married again, so they started a company instead.

  • A Bestselling Book

    We literally wrote the book on social media. In 2019, our chairman Dave Kerpen published the third edition of Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks). When the book was first published back in 2011, it quickly climbed the charts of The New York Times to become a national bestseller. Since then, it’s been published in 14 languages and has sold hundreds of thousands of copies worldwide.

  • Working It with Women in Digital

    We’re on a mission to connect women in digital. Our podcast, All the Social Ladies, shares stories and advice from some of the smartest women in marketing and advertising. Our CEO Carrie Kerpen’s debut book, Work It: Secrets for Success from the Boldest Women in Business, and her companion Facebook Watch show share secrets for success from the boldest women in business. In recognition of her work championing change in the advertising industry, Carrie was honored by the inaugural Campaign US Female Frontier Awards.

  • Social, Done Smarter

    Whether it’s the latest social media insights or fresh-baked cookies from our food stylists, our social media agency always has something cooking. We’ve combined the strategic thinking of a consultancy with the production capabilities of a robust studio to create Likeable Content Cubed. Our core product offering is powered by data and audience insights, efficient workflows, and a team dedicated to strategic social at scale.


  • Building the Future of Branded Social Programming

    First, we made content. Now, we make shows. As traditional, television-style video shifts to social, and audiences are more open than ever to embracing the episodic format, we’re working with brands to deliver long-form narrative storytelling that drives results.

  • #BeLikeableDay Brings Us Together

    #BeLikeableDay is the global movement we started that’s dedicated to making social media a more positive environment. And as a social media agency, we feel it is extremely important to use acts of kindness to change the world for the better.

Likeable Media Today

We were one of the first-ever pure-play social media agencies and remain rooted in social-first thinking to this day. With strong expertise in finance, food, and fun, we’ve been named a Top 50 Ad Agency and Top 50 Fastest-Growing Women-Owned Businesses by WPO and American Express OPEN as well as Crain’s 6th “Best Place To Work in NYC.”

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