September 16, 2010

Three Reasons People Don’t Like You…On Facebook

Carrie Kerpen

You may have a great, bustling business. You may be wonderful at what you do. But if your social presence stinks, and you have any desire to grow your business whatsoever, you may want to look at why you’re not getting “liked” on your Facebook Page. Here are a few reasons that might be the cause of your Facebook failures:

1. You’re talking exclusively about your Lug Nuts.

Check out this awesome comic about the marketing of Lug Nuts on Facebook. By making your content exclusively about the product or service you provide (especially if it’s not a sexy kind of product), you won’t get a whole lot of conversation or “likes” around your page. Consider talking about issues related to auto repair if you sell lug nuts- and not about the lug nuts themselves-to optimize results.

2. You’re not talking at all.

In order for a page to be “liked”, people have to see it. There are three ways that people find pages-searching them out on their own through the search bar (GOOD LUCK with that one!), seeing a Facebook ad, or, most likely, seeing a friend interact with that page in their feed. If you’re not talking at all on your Facebook page, the changes of people engaging with you are far slimmer. Start with one status update every other day-and make it an update that would be worthy of being “liked”. Check your fan count the next day. Did it work? We bet it will!

3. You’re having a one way conversation with the universe.

I can’t tell you how many times I’ve posted a status that I thought was great, only to find that no one “liked” it. Thanks to our team at Likeable, we figured out why. Our team looked at a month’s worth of status updates across ten of our client’s Facebook pages of varying type and size, from independently owned internet start-ups to national restaurant chains. The survey found that in 9 out of 10 cases, the interaction rate for a status update that posed a question directly to fans had SIX TIMES the response rate than one that didn’t–even if the information in the non-question update was valuable to fans. It also found that in 100% of cases, a post that asked fans to “like” a post was 5.5 times more engaging than a standard post. In one instance, we found that a “like this” status update was 26.2 times more engaging than the page’s informational posts. The bottom line here? Ask and you shall receive. Ask your fans what they want, or ask them to like something if they agree with your brand’s thinking. You’ll find yourself far more likeable, and your fans far more engaged.

Stay tuned for our upcoming white paper on this topic, entitled “Why Be Likeable”. In the meantime, share your reasons why people don’t like you on our Facebook page (Or, post your reasons to be likeable on Facebook or Twitter).

Tags: Community Management, Facebook, Strategy

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