We’ve all heard the major news: Facebook acquired WhatsApp and paid a massive sum. Facebook is becoming a predominantly mobile company, and the amount of money that it spent on WhatsApp shows that it has a strong mobile advertising model.
So now we’re wondering: Is this a worthy spend? Why did Facebook think so? And, most of all:
What does it mean when Facebook makes an acquisition –or, better yet, what would it mean if Facebook acquired your company?
We have some ideas.
1. You’re talented.
Facebook is a leader in acqui-hiring. The social network’s main goal in most of its purchases is talent acquisition. Often the company does not acquire a company’s products, but focuses on a team that has proven adept at creating beautiful, innovative, and unique products. Before Instagram, almost all of Facebook’s acquisitions had a primary goal to acquire technical talent. This practice also provides an intact team that, as HR thought-leader Dr. John Sullivan has written, “if integrated correctly, can be productive almost immediately.”
2. You’re going to change.
“Zuck Reviews” = business closure or new features.
3. Expansion is near.
At the time that Facebook acquired Instagram, the platform had 30 million users and was iOS-based (the expansion to Android happened just a week earlier). As of January, “Instagram has 150 million active users, 16 billion photos shared, 1.2 billion likes daily, 55 million photos posted daily and 7.3 daily visitors.” That’s a whole lot of growth! WhatsApp clearly has a lot to look forward to.