Have you ever gotten a text with an emoji that seemed out-of-place? I sent a text to a friend once with cheese and crackers.
The problem? My friend received cheese and a cookie.
This happens a lot depending on the device you have, and emojis can appear differently on social media channels depending on the device you are using.
Social media marketers should be aware that these emojis may have a different meaning when viewed on an Apple device compared to a Samsung device:
If you send this cute little guy 
from a Samsung to an Apple, the receiver will see a full on eye roll.
Even something as simple as the “grinning face with smiling eyes” looks a bit stressed out on an Apple 
compared to a Samsung. 
While both of these emojis express shock, the Apple version has closed eyes 
while the Samsung version is in full freak-out mode. 
The “disappointed face” looks far more somber on an Apple 
than a Samsung. 
The “flushed face” emoji appears disappointed or sad on a Samsung 
and quite shocked on an Apple.
Lastly, beware of the “face without a mouth” emoji, which can look like a pig nose!
For a full list of emojis and how they appear on different social networks and various devices, visit emojipedia.org.
