July 5, 2016

Beware of These Emojis

Have you ever gotten a text with an emoji that seemed out-of-place? I sent a text to a friend once with cheese and crackers.Cheese Wedge on Samsung Cookie on Samsung
The problem? My friend received cheese and a cookie.Cheese Wedge on Apple Cookie on Apple

This happens a lot depending on the device you have, and emojis can appear differently on social media channels depending on the device you are using.

Social media marketers should be aware that these emojis may have a different meaning when viewed on an Apple device compared to a Samsung device:

If you send this cute little guy Face With Rolling Eyes on Samsung from a Samsung to an Apple, the receiver will see a full on eye roll.Face With Rolling Eyes on Apple

Even something as simple as the “grinning face with smiling eyes” looks a bit stressed out on an Apple Grinning Face With Smiling Eyes on Apple compared to a Samsung. Grinning Face With Smiling Eyes on Samsung

While both of these emojis express shock, the Apple version has closed eyes Astonished Face on Apple while the Samsung version is in full freak-out mode. Astonished Face on Samsung

The “disappointed face” looks far more somber on an Apple Disappointed Face on Apple than a Samsung. Disappointed Face on Samsung

The “flushed face” emoji appears disappointed or sad on a Samsung Flushed Face on Samsung and quite shocked on an Apple.Flushed Face on Apple

Lastly, beware of the “face without a mouth” emoji, which can look like a pig nose!Face Without Mouth on Apple


For a full list of emojis and how they appear on different social networks and various devices, visit emojipedia.org.

Tags: Best Practices, Niche Networks, Samsung

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