February 16, 2016

Glossary of Multimedia Terms for Social Media Marketing

This This “Image” above is an example of a Microvideo in a GIF format.

Today, social marketers are more likely than ever to create video and multimedia content. However, many of these marketers are new to the world of video production, which sometimes leads to communication breakdowns between them and their creative teams or agencies.

With so many types of video and animation formats, those breakdowns are understandable. But that doesn’t mean we can’t reduce them.

Below is a glossary of terms focused on helping marketers communicate with multimedia content creators. Bookmark this page and refer back to it when you’re unsure about a term!

Content Types

Cinemagraph: A video made from a still photograph in which a minor and repeated movement occurs.

Microvideo: Any video that lasts under 15 seconds or is very simple in scope.

Multimedia: Any type of digital content that goes beyond a basic flat image. Everything in this section (cinemagraph, microvideo, video, video slideshow) falls under its definition.

Video: Any form of content that has motion or time associated with it, lasts more than 15 seconds and is not interactive.

Video Slideshow: A sequence of images or photos presented as slides, usually with transitions between them. Often mislabeled “flipagrams” or “flip videos,” but neither of those terms are accurate.

Multimedia Techniques

Animation: The sequential use of photographs, graphics, illustrations or other media to create the illusion of movement.

Illustration: Any content that is drawn or designed from scratch.

Infographic: A visual image such as a chart or diagram used to represent information or data.

Live Action: A video that requires the filming of real-life assets, e.g. people, locations and props. Contrast this with animation.

Motion Graphics: The manipulation of images, by means of a computer, in order to create moving graphics.

Stop-Motion Animation: The technique of photographing successive drawings or positions of props or models to create an illusion of movement when the movie is shown as a sequence.

Timelapse: The photographic technique of taking a sequence of frames at set intervals to record changes that take place slowly over time. When the frames are shown at normal speed, or in quick succession, the action seems much faster.

Vector Graphics (technical definition): The use of polygons to represent images in computer graphics. Vector graphics are based on vectors, which lead through locations called control points or nodes.

Vector Graphics (general definition): A type of illustration format. This term should only be used when describing workflows or processes. It should not be confused with motion graphics or illustration.

Production Terms

GIF: An image file format which allows a sequence of images to play back with motion. GIF files often loop and can therefore be used to to display very short microvideos or cinemagraphs. They are not, however, their own type of content.

Landscape: Refers to the dimensions of an image, video or animation where the width exceeds the height. Think of an iPhone held sideways.

Portrait: Refers to the dimensions of an image, video or animation where the height exceeds the width. Think of an iPhone held upright.

Storyboard: A sequence of drawings or images, typically with some directions and dialogue, that represents the shots planned for a video or animation.

Sound Design: The art of adding sound effects, dialog, music or other audio to a video project.

Treatment: A formal write-up of a video project discussing its scope, its concept and a brief synopsis of how the video will unfold.

Tags: Content Marketing, Facebook, Strategy

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