January 4, 2016

Save These Dates in 2016


Two big events are happening in 2016: The Summer Olympics and Presidential Election. But what else will marketers be able to capitalize on? Here are some dates you may want to mark in your calendar:

January 24 – February 22

The X-Files: Mulder & Scully are back for a six-episode mini-series.

February 29

Leap Day!

March 6

Downton Abbey Series Finale airs in United States.

March 25

Batman vs. Superman: Dawn of Justice opens in movie theaters nationwide.


The final American Idol will be selected as the series concludes. (Exact air-date has yet to be announced.)

June 12

The Tony Awards should have high viewership this year thanks to hip-hop rap musical Hamilton.

June 17

Ellen DeGeneres is back as Finding Dory opens in movie theaters nationwide.

June 3-26

For the first time, the United States will host the 2016 Centennial Copa America (or Copa America Centenario), a highly anticipated international men’s association football tournament. Speaking of soccer, save the next date as well!

June 10 – July 10

Euro 2016: International men’s football championship will be held in France.

July 15

It’s been more than 30 years since the release of the original Ghostbusters. This summer, Kristen Wiig and Melissa McCarthy star in a new version that opens in movie theaters nationwide.

August 5-21

Rio de Janeiro hosts Summer Olympics.

November 8

We’ll be hearing about it all year, but the official Presidential Election will finally take place.

July 5 – November 15

Adele’s North American Tour will likely be talked about most of the year and concludes in November.

Tags: Best Practices, Strategy

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