Since the release of Facebook Live in 2016, brands have eagerly added it to their marketing toolkit as a way to effectively engage with consumers and reach new audiences. Now, 1 in 5 videos on Facebook is broadcast live.
We’ve already written about a few general tricks and tips for creating a successful Facebook Live video. But what about the necessary equipment and software?
With our latest project for Redbox, “ScreenPLAY Live,” we hosted a movie trivia game show in which fans competed via the comments section of a live video feed. This interactive series required a great deal of coordination and creativity — and more than a few essential video tools. Take a behind-the-scenes look at what we used to pull it off.
This robust software seamlessly connects to Facebook and was key to our production. With Wirecast as our main control point, we were able to live mix all of our sources with premade video, graphics, and music to create a full-scope Facebook Live experience.
2. Mac Pro
A relatively powerful computer with a fast and reliable internet connection is essential for mixing many live assets. We used a Mac Pro with 16GB of RAM and a 3.7 GHz Intel Xeon E5 quad-core processor.
3. Cameras and Microphones
One of the most important tools for our production was a Sony FS7 connected to two lavalier mics. This allowed the output of a live HDMI audio/video signal to WireCast, ready to be broadcast live.
4. Laptop and Photoshop/Tablet
To capture live digital sketches of movie scenes, we used a tablet connected to Photoshop to custom draw the clues. To then broadcast the Photoshop window, we used the laptop’s HDMI output to mirror the display of the laptop screen onto our Mac Pro using the essential piece of technology featured in the next step.
5. Blackmagic Design UltraStudio Mini Recorder
This handy device converted each HDMI signal to thunderbolt so that we could easily input the camera and laptop feeds into Wirecast (we used two recorders).
In addition to these tools, we also had our community management team on deck to monitor comments so that our hosts could communicate directly with the audience in real time. And, just as important, we were able to respond live in the video when the audience successfully guessed movies with graphics, sound effects, and a point counter.
This was our highest performing Facebook Live series to date, reaching more than one million people and earning an average of one comment per second during the live broadcast. By gamifying our content, we were able to drive fan engagement, promote title marketing initiatives, and show the industry that Redbox knows how to have fun.
Want help launching a Facebook Live video series for your brand? Get in touch.