August 2, 2022

The Best TikTok Trends of 2022

Likeable Team

There’s a common conception that TikTok trends move at lightning speed — and while that isn’t exactly false, it doesn’t mean you can’t capitalize on a good sound or meme before it becomes tired. While it’s still possible to build a solid brand on TikTok without following each and every trend, learning the language of the app can help your content stand out (and find its way to your demographic’s For You pages, too).

Brands like Ryanair and Duolingo have made names for themselves by going all-out on quirky, voicey videos, often featuring their signature planes and owl mascot, respectively. Levi’s is another company that often keeps up with trending sounds, effects, and memes. But even though other brands have found success on the platform, jumping into the world of TikTok can feel scary, especially since its user base is famously social media-savvy.

Don’t let it overwhelm you, though. We’ve rounded up just a few trends we’ve seen so far in 2022 — including a few that are still going strong today — and specific examples of brands leveraging them to create clever, in-world content. You’ll be Tok’ing like a pro in no time.


The “slideshow” meme

Influencers, celebrities, and everyday TikTokers have used this laptop screen format to showcase their favorite summer outfits, travel photos, and more. Tons of brands have used it, too, from Poshmark to American Eagle to Delta Airlines.

“Well, that’s my life”

This Lizzie McGuire snippet is making the rounds online, with many users joking about info-dumping on first dates or monologuing to their long-distance best friends. Uber recently jumped on the trend with an on-brand joke about users who like to chat up their drivers — this is a great example of a company relating a relatively specific quote back to their own service.

“Not all day, every day”

TikTokers have been using this sound to talk about that person, meal, or cute dress they just can’t stop thinking about. Several big name brands have gotten in on the action, too: While Burger King U.K. used the meme format to show off a new product, Amazon Alexa playfully showcased a trend the company has noticed among its user base.

“Ladies and gentlemen… her!”

This sound was originally created to help users “hard-launch” their relationships and “expose” other TikTokers, but it quickly evolved into something much zanier. Delta recently used it to show off the airline’s new-and-improved Sky Club.

“I’m not meant to work”

With this trend, users are joking about living their best lives. Some brands with more irreverent online personas — like snack company Takis — are posting playful versions of the vid. (In their case, we aren’t meant to work; we’re meant to lounge in the pool with a water bottle full of Takis.)

“Ew, this is so cringe. Guilty!”

Naturally, Kim Kardashian’s guest-hosting stint on Saturday Night Live led to some amazing memes, including this viral sound bite. Duolingo, known for its pretty quirky TikTok presence, used the sound to make a video starring its owl mascot. But European airline Ryanair had one of the funniest reactions: an on-trend joke about frequent fliers who can’t help but take photos of their airport drinks.

A Love Island introduction

This week, a hot new bombshell enters the villa — not just on Love Island, but everywhere on TikTok. Users have been finding loads of creative ways to capitalize on this funny, dramatic sound, from showing off their pets to their new haircuts. It’s also proven to be a great way for companies and brands to boast about their newest features. Check out these videos from Delta and Microsoft Windows for inspiration.


Need more inspiration, or a little help jump-starting your brand’s TikTok presence? Likeable can help you — reach out today!


Stay in the know.

Social smarts delivered to your inbox every week.
  • Hidden
  • This field is for validation purposes and should be left unchanged.

Want to Work With Us?

Let’s Talk