With 750 million+ monthly users, Snapchat remains one of the world’s favorite social platforms. Between personalized pics to friends, stories, and now Snapchat Spotlight, the app has plenty to offer users. Despite everything it offers, marketers often overlook Snapchat when compiling a social strategy. This could be due to brands wanting to prioritize larger social platforms or assuming that since it’s widely popular with younger generations, they have little buying power. With it consistently being one of the most underutilized social platforms, there are some key ways that brands can get the upper hand.
Snapchat has incredible advertising power, including reaching a market of 13-34-year-olds that currently hold over $4.4 trillion in global purchasing power. With the sheer volume of users ads can reach from the platform, brands have a huge advantage when using Snapchat to promote their products, services, and content. For brands looking to become more fluent with the platform and its capabilities, there are plenty of strategies to pursue.
Lean Into Authenticity
Much like BeReal, Snapchat is a great place for brands to be authentic with their users. Brands can utilize real-time content, giving users a behind-the-scenes look at what their favorite brands are up to. Building deep connections with users helps facilitate brand loyalty, ensuring users want to keep returning to the brand and its content. Another way to lean into real-time authenticity is by utilizing Snapchat stories. Due to the lack of limitations, stories are a great way to get content out to your audience. Snapchat stories can be captured live or uploaded through the user’s camera roll. Additionally, brands have the ability to put links directly in their stories for users to shop right from the content.
Unleash Ad Creativity
Snapchat allows for endless creativity in ads, giving marketers the option to create both static image and video ads. The ads can last from 3 seconds up to 3 minutes. Within the ad, marketers can link to a brand website, app, longer videos, or even a Snapchat AR lens. As of recently, users now have the option to shop directly from the Snapchat app, allowing for direct, immediate purchases. On Snapchat, marketers can customize their ads to be available as a filter, link, spotlight video, and so on.
Leverage AR
While Augmented Reality, or AR, is a tool that marketers have heavily leaned into in the past year, it’s a feature that has not only differentiated Snapchat from its competitors but also given them a competitive edge as other platforms don’t have these capabilities. AR features allow users to actively engage with brand products from the comfort of their own homes. World lenses enable users to enhance their environment and immerse them in a customized brand experience.
Don’t Overlook Spotlight
Spotlight is Snapchats take on TikTok and Instagram Reels. Over 125 million users engage with Spotlight monthly, making it another great place to get your content out there without the oversaturation of platforms such as TikTok. Content from Reels, TikTok, and so on can be repurposed for Spotlight, allowing brands to easily recycle material and get it in front of more viewers.
Given the extent of the platform’s features, Snapchat is an excellent tool for modern marketers to use to increase their brand’s presence. The app’s popularity among several generations, including millennials and Gen Z, ensures that brands have limitless creative opportunities to reach a large audience.
Reach out to us here to make your brand’s Snapchat presence shine.
