There is a holiday for just about everything nowadays. Have you ever wondered if your business should celebrate these holidays on social media?
Whether you are in the healthcare or food and beverage space, the holidays are a prime time to post, and they are a great way to engage with your audience. But, you have to be mindful of which holidays you want to post about and should choose the ones that align with your brand and resonate with your audience the best.
National and Federal Holidays are great opportunities for brands to share broad messages, regardless of their target demographic. Though we’ve seem most success with retail brands participating by sharing offers and discounts for sales, there are countless opportunities to showcase your internal corporate social responsibility efforts too.
- Memorial Day (May 29th)
- Juneteenth (June 19th)
- Independence Day (July 4th)
- Labor Day (September 4th)
International Holidays allow you to educate your audience about issues that align with your brand. Brands can use these days to highlight and support the people they work with and showcase their efforts to make a better impact.
- International Women’s Day (March 8th)
- World Health Day (April 7th)
- International Nurses Day (May 12th)
- International Youth Day (August 12th)
Seasonal Holidays are fun and fit almost every brand. They allow you the space to be more creative. Brands can use these holidays to run promotions and offers, share limited edition products, and even create holiday-themed gift guides.
- Valentine’s Day
- Easter
- Halloween
- Rosh Hashanah
- Thanksgiving
- Christmas
Niche holidays can be pretty specific for brands, and it is always a fun way to engage with your audience. If you are in the Food and Beverage or CPG space, there are a lot of fun holidays to celebrate. These days provide an opportunity for brands to showcase their products in a unique way. This can also be an opportunity to engage your followers in the comments by encouraging them to share their favorite recipes for such days.
- National Travel and Tourism Week (May 7th-13th)
- National Wine Day (May 25th)
- National Ice Cream Day (third Sunday in July)
- National Mojito Day (July 11th)
- World Vegetarian Day (October 1st)
- National Taco Day (October 4th)
- National Cotton Candy Day (December 7th)
There are also month-long celebrations to consider. Many of these awareness months suit many brands in different fields. You can take advantage of these month-long celebrations to highlight your products, employees, and partners and discuss the progress made in your field.
- Dry January (January)
- Black History Month (February)
- Women’s History Month (March)
- March Madness (March)
- Asian American and Pacific Islander Heritage Month (May)
- National Pet Month (May)
- Mental Health Awareness Month (May)
- LGBT Pride Month (June)
- Hispanic Heritage Month (September)
- Cybersecurity Awareness Month (October)
- Breast Cancer Awareness Month (October)
There is a holiday for just about anything you can think of. But many are well-suited for you to talk about on your social channels. By creating unique and relevant content, brands in any space can leverage some of these holidays to engage with their audience and make a meaningful connection that will increase brand awareness, engagement, and even sales.
Interested in how you can incorporate some of these holidays into your social media campaign? Shoot us a message!
