The Super Bowl is basically Christmas for advertisers. While the teams are competing for the Lombardi Trophy, big brands compete for everyone’s attention with iconic TV ad spots. In recent years, though, brands are increasingly incorporating social media marketing efforts into their Super Bowl advertising. Let’s take a look at a few of the most […]
The Brands That Won Social Media During Super Bowl LV Read More »
To say that 2020 was a difficult year would be quite the understatement. According to psychology professor Raymond Novaco, Americans are “living, in effect, in a big anger incubator,” between the pandemic, economic fallout, and civil unrest. 84 percent of Americans feel that we are angrier now than we were a generation ago, and 42
How Party City Said “FU” to 2020 Read More »
If you’re reading this, congratulations—you made it to 2021! We won’t recap everything that happened on social media in 2020 (because we already did!), but it’s safe to say that throughout the year, every marketer was challenged to think differently, abandon pre-planned strategies, and prepare to make big pivots at any m̵i̵n̵u̵t̵e̵ second. In many ways,
2021 Social Media Trends: What’s Here to Stay and What’s Going Away? Read More »
