In our opinion, the best way to find your brand’s voice and keep it consistent is to create a social media style guide. This is a living document that goes over, in detail, your brand’s voice, tone, and style for social media. You might find yourself saying: “We already have a corporate style guide!” And […]
How to Create a Social Media Copy Style Guide for Your Brand Read More »
If you’re not up to speed on the happenings of the All the Social Ladies podcast, allow us to help you get there. Our CEO, Carrie Kerpen, who started the podcast back in 2014, passed the torch this season to two of Likeable’s awesome employees, Jenn Burgess and Michelle Greenbaum. They just wrapped up the
All the Social Ladies: Advice From 18 of the Smartest Women in Marketing Read More »
You may think that social media and email are at opposite ends of the marketing spectrum, and even that they’re “rivals,” but that actually isn’t true! Neither one diminishes the effectiveness of the other—in fact, if both are done correctly, they can absolutely work together to drive leads and build brand loyalty. Let’s first look
Social Media & Email Marketing: How Do They Work Together? Read More »
