Welcome to the ABCs of A/B testing. If you’ve spent any time in proximity to marketing, you’ve probably heard the term thrown around. Today we’re going to break it down at the most fundamental level, explore what it means for social media, and talk about how your brand can use it to improve performance. […]
The Basics of A/B Testing on Social Media Read More »
Throughout the past two months, many brands have been using their platforms (and their dollars) to support anti-racism organizations and the Black Lives Matter movement. While a majority of these brands have remained silent in the past on similar issues, this time has been different. Millions of people have spoken out against the injustices inflicted
Brands Using Social Media to Take a Stand Against Racism Read More »
The U.S. population, and therefore its workforce, is becoming increasingly diverse. In the past 40 years, the white working-age population has declined from 83 percent of the nation’s total to 63 percent, while the number of minority workers has doubled. However, when it comes to leadership positions, the statistics are different. About 13.4 percent of
8 Black Marketers Who Are Making Their Mark on the Industry Read More »
