Global brands have always had a challenge when it came to managing a Facebook presence. When you are dealing with different languages, expressions, understandings, etc. it makes it challenging to manage one unified presence on Facebook. In the past you were left with two options, (1) to create multiple Facebook pages for different languages and […]
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For any brand, the most important customer is the current one- the one that is loyal to the brand and will keep coming back for more. But sometimes, it’s hard to keep loyal customers. Fortunately for the brands of the world, social media can bridge the gap between keeping a customer and losing a customer.
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There is a lot of information out in the social media world that teaches you how to engage with your community, how to activate your community, and even how to appreciate your community. While this is all extremely valuable information, it seems to be skipping a step when thinking about your social community. Before you begin response
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