With social as a center of everyday activity, it has given consumers control. A brand is essentially what customers say it is, not necessarily what the brand says on their ads. Consumers, the regular people, are given a louder voice that they often dictate and direct the conversation-Why they like you, which ones of your […]
The Evolution of the Consumer: Customer-Centricity Read More »
Last week, Warby Parker — a start-up eyewear company that offers inexpensive prescription lenses through its ecommerce site – published its annual report. The report is composed of six frames of rich, interactive infographics that provide information about the growth of their business, the efficiency of their operations, and the philanthropic efforts completed through a
2 Lessons For Marketers From Warby Parker’s Annual Report Read More »
As social media professionals, we can go on and on about why we love social media: it’s a great customer service tool and a highly effective way to reach a specific audience, among other things. Above all, social media works because it plays a key role in enabling the virality of messages: You tell 3
Case Study: AcneFree Sampling Goes Viral! Read More »
