We may have the new it-girl of social platforms on our hands, folks. Enter, Lemon8, the new Instagram competitor from TikTok’s parent company, ByteDance. Although Lemon8 is the new kid for US users, it was introduced back in April 2020 in Japan. Global markets have seen success with the new platform as it’s being rolled out. […]
The Squeeze on Lemon8: Social Media’s Newest Platform Read More »
By now, you’ve probably heard your younger cousin or neighbor shouting “OMG, it’s time for my BeReal. I only have two minutes.” You may have also seen some brands or people copying their BeReal images over to Instagram. But what exactly is the app that’s taking 2022/Gen Z by storm? At its core, BeReal is
BeReal, What’s the Deal? Read More »
If Generation Z was the first to grow up with social media, Generation Alpha—that is, the group of people born between 2010 and 2025—is the first to grow up on social media. Even the oldest Gen Alphas were born into a world with Instagram and iPhones, and by the time they reach adulthood, all of
How You Should Be Marketing to Generation Alpha Read More »
