By Maggie Burke
One of the first stages in developing your brand on social media networks is finding your perfect marketing tone. So what is a marketing tone, you ask? It’s the implementation of your online personality that harmonizes with that of your primary audience. Ultimately giving you the charm and appeal to build awareness, loyalty and drive sales.
Find Your Voice: 5 Brands to Inspire Your Marketing Tone Read More »
Happy July 17th — otherwise known as “World Emoji Day!” This is a day worth celebrating, for in the contemporary social media landscape, users are hard-pressed to browse their networks without spotting at least one cartoon face, food, flag or symbol. Emoji — sometimes spelled with an “s” in the plural form and sometimes not — is thought to be today’s fastest growing language. These modern-day hieroglyphics are creating some great new opportunities for brands to connect with consumers. Here are a few ways emoji can be integrated into a brand’s social media content strategy.
Brand Advice: Why Every Day Should Be Emoji Day Read More »
If you have “marketing” somewhere in your job title, you’ve likely been tasked over the last few months with creating your brand’s 2015 marketing plan. A decade ago, it was easy to sit down, look at your spends, and determine what worked and what didn’t. From there, allocating your budget for the next year and creating the roadmap you’d use during the following 12 months was your biggest challenge. Over the course of the next year, you’d assess as you went and move funds around a bit based on results. Then social media thrust itself into the mix, and this ever-changing medium now makes annual planning nearly impossible (or nearly impossible to do well).
3 Reasons Why Quarterly Social Media Planning Matters Read More »
