Real-Time

By Brian Leigh

DVR and subscription services have changed how people watch TV and movies, leaving sports as one of the few things we still consume live. When the game is on, people are watching. And more than that, people are sharing.

In response, the smartest sports brands put an emphasis on Real-Time Content. Sports fans are huddled by the TV using social media (typically Twitter), switching between their main screen and second screen, searching for enjoyable running commentary. It’s a ripe opportunity for brands to engage with their targets.

But with so many brands aware of this, it’s easy to get lost in the crowd. Having one’s content seen, consumed and shared takes more than simply choosing to participate. It also takes smart execution to make that content shine brighter than others.

Here are three major sports brands that kill it