Ah, Twitter. Arguably the most polarizing social platform, Twitter has had its share of ups and downs in recent years, but for better or worse has become a main forum for public discourse. In an age where “everything happens so much” and keeping up can start to feel like a full-time job, Twitter has been […]
Why We Still Love Twitter Read More »
As news cycles become shorter and attention spans follow suit, it becomes increasingly difficult for brands to stay relevant. The instantaneous nature of communication in this lightning-fast, mobile-first world has largely desensitized the public to marketing messages—so when it comes to real-time content, brands are going to all kinds of lengths to grab their audiences’
How to Master Real-Time Content Read More »
This year, there was no shortage of innovation in social content. Augmented reality inched even closer into the mainstream, Instagram Stories evolved with countless new features, and video continued to dominate. Most of all, we saw brands embrace new and creative ways to stand out online, add value, and engage with consumers. In no particular
Top 10 Branded Content Wins of 2018 Read More »
