Instagram is increasingly becoming the place to be for brands. In the beauty space especially, brands of all sizes have embraced the platform as an effective tool for creatively demonstrating their products and building close connections with consumers. The platform is well suited for these brands, boasting 200 million beauty fans, which accounts for 25 […]
How Beauty Brands Are Going Beyond the Instagram Feed Read More »
We’re in the midst of a podcasting boom, and brands are beginning to take advantage of the brand building opportunities available in the rapidly growing $314 million industry. According to eMarketer, 73 million US consumers (or one-fifth of the country’s population) listen to podcasts monthly. The average podcast listener is young, educated, and affluent—a key
4 Brands Demonstrating the Power of Podcasting Read More »
The takeover of Instagram Stories is impossible to deny. Stories have become Facebook’s fastest growing products in the brand’s history, and Instagram as a whole is the fastest growing of all social networks today. We were curious how brands that were already winning the social game and still receiving organic traction in the heart of
What We Learned By Following 4 Pet Brands on Instagram Stories for a Month Read More »
