A tweet can be read by millions around the world in minutes. An unknown man or woman can become an international celebrity overnight. Virality: humans create it, brands crave it. But what is virality? And how does it come to pass? After starting with a “Spark of Ignition,” there is a “Stickiness” factor that keeps […]
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In June, Instagram introduced IGTV, a new space for long-form video that does away with the previous 60-second time limit and allows all users to share content up to 10 minutes long (or an hour for select accounts). Since the launch of IGTV, several brands have eagerly started their own channels, testing their audience’s appetite
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With more than 300 million daily users, Instagram Stories is becoming one of the go-to social media content types for brands. Stories are more relevant than ever, and the growth has propelled more users to demand content in short bursts, changing how brands are crafting their content strategies. Here are five creative ways brands have
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