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12 Chief Marketing Officers You Should Be Following on Twitter

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While many brands have harnessed the power of Twitter, less than one-third of the world’s top Chief Marketing Officers are active on the social network—thereby missing out on valuable opportunities to demonstrate thought leadership, broadcast company news, and engage in conversations related to their industry. In fact, a study from Brandwatch reveals a breakdown of […]

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9 Templates for Responding to Complaints on Your Social Channels

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Social media is a great tool for creating conversations with your audience—but it also opens a direct line of communication for complaints. These days, it isn’t an option for brands to respond to their customers on social; it’s expected. To get started, set up your brand’s support account bio to include on-duty hours, a dedicated

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