Real-Time

By Charlie Balk

Brands are flocking to Snapchat in droves. As Twitter stock drops and Instagram becomes treated more and more like Facebook (same advertising back-end), it’s understandable that marketers feel the call. Snapchat’s rapid growth can be largely attributed to their commitment to innovation. They’re able to consistently add new features like filters, lenses, and stories, while staying true to their main-selling points of privacy and exclusivity. It’s no wonder the size of their user base grows and that brands follow behind. Here are three brands whose efforts on Snapchat really caught our eye.