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The Rise of Augmented Reality: 3 Apps to Help You Learn the Ropes Now

Following the summer success of Pokémon Go, all signs point to augmented reality (AR) as being the next big thing in tech. In fact, Apple’s Tim Cook recently suggested that we will soon wonder how we ever lived without it. Though often confused with virtual reality, AR actually works to blend digital images with the real world, and a plethora of cases are already being tested. With the latest speculation that AR will even be incorporated into the next iPhone camera, this technology seems destined to rule our future.

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3 Ways Instagram Stories Can Benefit Social Marketers

By Brian Leigh

By now, you’ve surely heard of Instagram Stories, the Snapchat-inspired update that Instagram announced last Tuesday.

Rather than competing with or buying Snapchat — two tactics it had previously explored — Facebook, Instagram’s parent company, decided that it was time to tip its hat and sincerely flatter its biggest competitor.

But Instagram Stories is more than just a carbon copy of Snapchat. The differences are minor, but in time they could prove important to social media marketers. Here are three reasons why.

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