Maximize your social media impact.
Without a plan, social media is just a juggling act. Our Audits and Playbooks help brands develop a strategic approach—delivering better content, stronger engagement, and social media that drives results.
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Product Offerings
Each of our different products helps you solve a specific need.
Internal Audit
Analyzes a brand's own activity, including ad performance.
Best Used For:
- Understanding current impact
- Establishing media benchmarks
- Maximizing & measuring ROI
Competitor Audit
Analyzes public activity from a select group of competitors.
Best Used For:
- Inspiring big ideas
- Establishing industry benchmarks
- Becoming "best in class"
Social Playbook
Recommends a detailed, comprehensive social strategy.
Best Used For:
- Defining clear goals & KPIs
- Establishing an actionable strategy
- Aligning internal stakeholders
✓ = Top-Line ✓ = Deep-Dive
| Internal Audit | Competitor Audit | Social Playbook | Full Bundle | |
|---|---|---|---|---|
| Typical Project Timeline | 3-5 weeks | 4-8 weeks | 4-8 weeks | 8-12 weeks |
| Average Document Length | 40-75 pages | 40-75 pages | 40-75 pages | 100+ pages |
| Brands in Scope | 1 Brand | 5 Brands | 1 Brand | 5 Brands |
| Networks in Scope | 5 Networks | 5 Networks | Unlimited | Unlimited |
| Internal Activity Analysis | ✓ | - | ✓ | ✓ |
| Competitive Landscape Analysis | - | ✓ | ✓ | ✓ |
| Social Audience Analysis | ✓ | ✓ | ✓ | ✓ |
| Establishment of Goals & KPIs | - | - | ✓ | ✓ |
| Content Recommendations | ✓ | ✓ | ✓ | ✓ |
| Frequency Recommendations | ✓ | ✓ | ✓ | ✓ |
| Paid Media Recommendations | ✓ | ✓ | ✓ | ✓ |
| Community Management Suggestions | ✓ | ✓ | ✓ | ✓ |
Audit | Audit | book | Pckg. | |
|---|---|---|---|---|
| Typical Timeline | 3-5 weeks | 4-8 weeks | 4-8 weeks | 8-12 weeks |
| Average Length | 40-75 pages | 40-75 pages | 40-75 pages | 100+ pages |
| Brands in Scope | 1 Brand | 5 Brands | 1 Brand | 5 Brands |
| Networks in Scope | 5 Networks | 5 Networks | Unlimited Networks | Unlimited Networks |
| Internal Activity Analysis | ✓ | - | ✓ | ✓ |
| Comp. Analysis | - | ✓ | ✓ | ✓ |
| Social Audience Analysis | ✓ | ✓ | ✓ | ✓ |
| Set Goals & KPIs | - | - | ✓ | ✓ |
| Content Recs | ✓ | ✓ | ✓ | ✓ |
| Freq. Recs | ✓ | ✓ | ✓ | ✓ |
| Paid Media Recs | ✓ | ✓ | ✓ | ✓ |
| CM Recs | ✓ | ✓ | ✓ | ✓ |
Select Clients
“The Likeable team knocked it out of the park. It was by far one of the best strategy presentations from an agency that I have witnessed.”
– LARGE SUPERMARKET CHAIN
About Us
Likeable is the digital agency that provides faster service from the smartest in social with likeability guaranteed. We were one of the first-ever pure-play social media agencies and remain rooted in social-first thinking to this day. With a strong expertise in finance, food, and fun, we’ve been named a Top 50 Ad Agency and Top 50 Fastest-Growing Women-Owned Businesses by WPO and American Express OPEN as well as Crain’s 6th “Best Place To Work in NYC.”