# Likeable

> Generated by All in One SEO v5.0.2.1, this is an llms.txt file, used by LLMs to index the site.

NYC Social Media Agency

## Sitemaps

- [XML Sitemap](https://likeable.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [2020 Social Media Recap: What Happened and What We Learned](https://likeable.com/blog/2020/2020-social-media-recap/): Click to find out.
- [Show Me The Money: How Social Platforms Are Helping Their Creators Monetize](https://likeable.com/blog/2021/how-social-platforms-are-helping-their-creators-monetize/): As the creator economy on social media continues to grow, almost every mainstream social platform has found itself competing in a monetization arms race.
- [Everything You Need to Know About the Facebook Boycott](https://likeable.com/blog/2020/everything-you-need-to-know-about-the-facebook-boycott/): What prompted it, how Facebook responded, and more.
- [3 Steps to Creating Effective Social Media Content](https://likeable.com/blog/2021/3-steps-to-creating-effective-social-media-content/): The information and tips in this article come from one of Likeable’s Smarter Social™ modules. Learn more about Smarter Social™, our solution for in-house digital teams, here. Maybe your brand has never posted on social media before and you’re ready to take the first step. Maybe your brand posts on social media but mostly repurposes
- [3 Pride Campaigns We Loved in 2021](https://likeable.com/blog/2021/3-pride-campaigns-we-loved-in-2021/): And just like that, Pride Month is already over! With the pandemic in a much better place than it was at this time last year, the 2021 celebrations—both online and offline—certainly had a more lighthearted vibe. Over the past decade or so, it has become clear that consumers want to spend their money with brands
- [14 (More!) Ways to Create Accessible Social Content](https://likeable.com/blog/2021/14-more-ways-to-create-accessible-social-content/): Social media is an important marketing tool, but for many people—including the disabled community—it can also offer access to a unique support system and accessible information and resources. As we’ve written before, though, social media platforms themselves haven’t always prioritized accessibility, meaning it’s been up to creators, brands, and everyday users to keep disabled audiences
- [Tackling Taboo Topics on Social](https://likeable.com/blog/2020/tackling-taboo-topics-on-social/): Brands like Lola, Hims, Headspace, and more.
- [Generational POVs: Clubhouse](https://likeable.com/blog/2021/generational-povs-clubhouse/): Arriving in 2020, Clubhouse, the drop-in social audio chat app, has already garnered 10 million weekly active users. Here's what people think about the app.
- [Generational POVs: Ad Personalization](https://likeable.com/blog/2021/generational-povs-ad-personalization/): It’s no secret that social media has become a playground for targeted advertising over the last decade. Whether you’re watching a YouTube video, scrolling down your Instagram feed, or tapping through Snapchat Stories, it is nearly impossible not to come across a targeted ad. Based on internet browsing history, previous ad clicks, and other online
- [So, What's the Deal with "Clubhouse"?](https://likeable.com/blog/2021/so-whats-the-deal-with-clubhouse/): What is Clubhouse today? Find out why everyone's talking about this new, audio-based, work-in-progress, iOS-only (for now) app.
- [21 Stats & Facts Social Media Marketers Need to Know in 2021](https://likeable.com/blog/2021/21-stats-and-facts-social-media-marketers-need-to-know-in-2021/): Click to see them all.
- [Why Your Brand Needs a Social Listening Strategy](https://likeable.com/blog/2021/why-your-brand-needs-a-social-listening-strategy/): As the Greek philosopher Epictetus once said, “We have two ears and one mouth so that we can listen twice as much as we speak.” If you work in digital marketing (or even if you’re just someone who uses social media), you know that there’s a lot of noise on social platforms these days. From
- [The 2016 Social Marketing Fitness Guide](https://likeable.com/blog/2016/the-social-marketing-fitness-guide-for-2016/): Your brand may find itself experiencing the unhealthy consequences of holiday marketing. Here are “exercises” to get your social presence back in shape.
- [The Before, During and After of a Twitter Chat](https://likeable.com/blog/2011/the-before-during-and-after-of-a-twitter-chat/): A Twitter Chat is a discussion surrounding a hashtag that is regularly scheduled and usually moderated and based on a common interest of participants.
- [Get to Know Your Instagram Metrics: 5 Key Features of Statigram](https://likeable.com/blog/2012/get-to-know-your-instagram-metrics-5-key-features-of-statigram/): As more brands join Instagram, we look for a way to measure interaction and growth beyond basic likes and comments. Statigram may have the answer.
- [3-Steps to Instagram Influencer Stardom](https://likeable.com/blog/2017/3-steps-to-instagram-influencer-stardom/): Foodies, cat lovers, photographers, and beauty bloggers. What do all of these things have in common? You can find at least one influencer Instagram account for each one.
- [The Road to Recovery: 5 Tips for Brands](https://likeable.com/blog/2011/the-road-to-recovery-5-tips-for-brands/): When a brand’s image is tarnished, whether from a public breach of trust or a social media gaffe, the road to recovery is not an easy one. Here are some tips.
- [Social Media Science: How to Use Facial Recognition to Your Advantage](https://likeable.com/blog/2014/social-media-science-how-to-use-facial-recognition-to-your-advantage/): Is it important to show a person’s face? Here is why it is, even if a brand sells a product or service that can be seen without the presence a person.
- [3 Critical Facebook Metrics to Measure Success](https://likeable.com/blog/2012/3-critical-facebook-metrics-to-measure-success/): People believe that Facebook's “Talking About This” metric alone can be used to judge a page's engagement level. I disagree. Here are my 3 favorite metrics:
- [A Marketer’s Guide to Talking to Millennial Moms](https://likeable.com/blog/2019/a-marketers-guide-to-talking-to-millennial-moms/): Millennial moms are growing in numbers, and their purchasing power is too. There’s just one problem: most of them feel like brands just don’t understand them.
- [Our Favorite Moms to Follow on Social](https://likeable.com/blog/2020/our-favorite-moms-to-follow-on-social/): Click to see them all.
- [The Ten Commandments For Managing A Successful Facebook Page](https://likeable.com/blog/2011/the-ten-commandments-for-managing-a-successful-facebook-page/): When Moses was given the Ten Commandments, we were taught not to lie or steal, but nowhere in there does it state how we are supposed to manage Facebook pages.
- [Twitter Images: 3 Things to Keep In Mind](https://likeable.com/blog/2015/twitter-images-3-things-to-keep-in-mind/): There's no question that using images on Twitter is important for engagement. Though it is not considered a primarily visual platform compared to Facebook, Pinterest, Instagram and Tumblr, it has been proven that attaching images to a tweet increases engagement by 313%. While taking up valuable real estate in the Twitter feed, there are a few
- [5 Social Media Lessons from Steve Jobs](https://likeable.com/blog/2012/5-social-media-lessons-from-steve-jobs/): Two things most people can agree on are that he revolutionized technology in ways that few have ever done, and that he knew how to run a successful business.
- [How To Use Social Media to Launch a Best Selling Book](https://likeable.com/blog/2011/how-to-use-social-media-to-launch-a-best-selling-book/): Here are 9 tips on how you can use social media to make your book a best seller and what we did with Likeable Social Media to make it happen.
- [9 Social Networks Your Business Should Be Using](https://likeable.com/blog/2011/9-social-networks-your-business-should-be-using/): Earlier this week we blogged about why your business needs a social media strategy. Part of putting together your social media strategy is choosing which social networking platform works best for you. You may assume that Facebook is the end-all of social networks, but there may be better opportunities for your business with different platforms.
- [5 Unique Ways to Benefit from Quora](https://likeable.com/blog/2011/5-unique-ways-to-benefit-from-quora/): By Michelle Weisman With the rise in the use of social media, businesses and consumers are now more interested in focused social interaction. Quora, launched by Adam D’Angelo, former Facebook CTO, is a great resource for providing its users not just with answers to their questions, but also an opportunity to network with other professionals.
- [Thanks To Social Media, Barbie And Ken Are Back Together!](https://likeable.com/blog/2011/thanks-to-social-media-barbie-and-ken-are-back-together/): Barbie and Ken are now officially a couple again! Let’s take a look back at Barbie’s social media career and see what we can learn from the iconic doll.
- [Why Your Twitter Follower Count Does Matter](https://likeable.com/blog/2011/why-your-twitter-follower-count-does-matter/): We agree with the importance of building a highly engaged, well-targeted community across social networks, but quantity matters too. Numbers count, a lot.
- [The Mystery of The Facebook News Feed: How to Optimize The Hidden Jewel of Facebook](https://likeable.com/blog/2010/get-engaged-to-facebook-using-their-news-feed/): As brands come to understand Facebook more, they learn how to optimize posts to make them more “likeable”, or worthy of clicking like. There are many ways to do this, but the method that is by far the most mysterious to brands is the often misunderstood News Feed. Currently on Facebook, when you log in
- [5 YouTube Tips from a YouTuber](https://likeable.com/blog/2011/5-youtube-tips-from-a-youtuber/): A month ago I started a YouTube gaming channel where I upload gameplay, commentaries, and guides on video games I play. Although my channel isn’t business-oriented, I’ve learned a couple of things that any individual or brand should be aware of when starting a YouTube channel. My examples will come from the gaming community, but
- [Everything You Need To Know About Global Facebook Pages](https://likeable.com/blog/2012/everything-you-need-to-know-about-global-facebook-pages/): Global brands have always had a challenge when it came to managing a Facebook presence. When you are dealing with different languages, expressions, understandings, etc. it makes it challenging to manage one unified presence on Facebook. In the past you were left with two options, (1) to create multiple Facebook pages for different languages and
- [How To Use Social Media For Employee Engagement](https://likeable.com/blog/2013/how-to-ussocial-media-for-employee-engagement/): At Likeable we strive to create a culture where communication and personal development are top priority. We have done a few things to keep our employees engaged. Obviously, we are focused on social here, but many of these tips can be applied offline too. As readers of our blog, you might also follow our Twitter, LinkedIn and Facebook pages. But we
- [Social Media Fueling Patriotism](https://likeable.com/blog/2011/social-media-fueling-patriotism/): Now more than ever, people are letting their voices be heard about their American pride. This weekend was a monumental time for our country for coming together.
- [Why You Need Passion To Be A Strong Marketer](https://likeable.com/blog/2012/why-you-need-passion-to-be-a-strong-marketer/): "It's more important that you be passionate about what you do all day than it is to be passionate about the product that is being sold." - Seth Godin Passion is key to your success. It makes your job, not "just a job," but a meaningful part of your life. If you are losing sight of
- [Professor, Will You Be My Facebook Friend? For Teachers & Students.](https://likeable.com/blog/2010/professor-will-you-be-my-facebook-friend-for-teachers-and-students/): If you have friended some of your teachers on Facebook (or if you’re a teacher and have friended some of your students), here are a few things to keep in mind.
- [Should You Respond To Every Comment On Your Facebook Fan Page?](https://likeable.com/blog/2011/should-you-respond-to-every-comment-on-your-facebook-fan-page/): How do you feel when you get put on hold by a customer service department for a company you're calling? How do you feel when you get disconnected from that company because your phone signal dies or someone accidentally hits the wrong button? Today, the vast majority of comments on Facebook Pages go unresponded to.
- [The Top 10 Most Important Tweets of 2010](https://likeable.com/blog/2010/the-top-10-most-important-tweets-of-2010/): 2010 was a year of struggles and achievements. There were tragedies and milestones. We said goodbye to old friends and hello to new friends. And just like that 2010 flew by in an instant. Last year, we recapped The Top 10 Most Important Tweets of 2009 and received 3900+ retweets, including from Alyssa Milano, Ashton
- [The Pros and Cons of Taking Social Media In-House](https://likeable.com/blog/2019/the-pros-and-cons-of-taking-social-media-in-house/): Analyzing the pros and cons of hiring an in-house team is important for determining whether your brand should work with an agency.
- [4 Types of Social Video (And When to Use Them)](https://likeable.com/blog/2019/4-types-of-social-video-and-when-to-use-them/): From short GIFs to long-form streams.
- [5 Ways to Elevate Loyal Customers on Social](https://likeable.com/blog/2019/5-ways-to-elevate-loyal-customers-on-social/): And why they can be one of your biggest assets.
- [5 Reasons Brands Should Be Using Google+](https://likeable.com/blog/2014/5-reasons-brands-should-be-using-google/): Seemingly overnight, Google+ has discovered the ability to transform a brand’s image and profitability. Here are 5 reasons brands should be using Google+:
- [20 Tips for Better Brainstorms](https://likeable.com/blog/2019/20-tips-for-better-brainstorms/): Before, during, and after the session.
- [“The Algorithm,” Explained A Little Bit](https://likeable.com/blog/2019/the-algorithm-explained/): Everything you need to know. From what is the algorithm? And what does the algorithm mean for my content? To actionable tips once you understand.
- [How to Adapt Social Content Across Networks](https://likeable.com/blog/2020/how-to-adapt-social-content-across-networks/): It’s easier than you’d think.
- [4 Easy Ways to Make Your Social Content More Accessible](https://likeable.com/blog/2020/4-easy-ways-to-make-your-social-content-more-accessible/): What can social media managers do to ensure that their content is as accessible and inclusive as possible? We talked to Carmen Collins to find out.
- [How to Approach Father’s Day as a Brand](https://likeable.com/blog/2021/how-to-approach-fathers-day-as-a-brand/): This year, 7 in 10 Americans plan to celebrate Father’s Day. That percentage seems like a lot, and it certainly is, but it also leaves about 10 million people in the U.S. who won’t be celebrating this year. People who are grieving the loss of a father, those who are estranged from their fathers, fathers
- [Likeable's Greatest Hits of 2021](https://likeable.com/blog/2021/likeables-greatest-hits-of-2021/): “[Insert year] is already over?!” –us, every single December. But really, this year went by so quickly! The team at Likeable has been keeping very busy creating all kinds of social content, developing strategies, and running ads for our clients—so we figured we’d share our “greatest hits” of the year in one blog post. Consider
- [Generational POVs: Favorite Social Platform](https://likeable.com/blog/2021/generational-povs-favorite-social-platform/): Born into uniquely different time periods, each generation has a different relationship to social media. Gen Z grew up with apps in hand, millennials were introduced during early adulthood, Gen X slowly adopted the concept, and many baby boomers are still getting the hang of things. Platform preference and reason for use is bound to
- [NCAA Influencer Marketing and What It Means for Your Brand](https://likeable.com/blog/2021/ncaa-influencer-marketing-and-what-it-means-for-your-brand/): The NCAA's move opens influencer marketing to a whole new audience. Brands will be able to localize their influencer marketing efforts through college athletes.
- [The Evolution of Social Media, and of Likeable](https://likeable.com/blog/2021/the-evolution-of-social-media-and-of-likeable/): From scrappy startup to social media pioneer, this story traces Likeable’s evolution, growth, and its role in shaping modern digital marketing.
- [How Do You Know If a Company Really Values Family?](https://likeable.com/blog/2017/how-do-you-know-if-a-company-really-values-family/): In this episode of the “Work It Story Suite,” it’s Take Your Kids to Work Day! So what better time to talk about balancing motherhood with a thriving career?
- [The Year Influencer Marketing Grows Up](https://likeable.com/blog/2018/the-year-influencer-marketing-grows-up/): Influencer partnerships bring benefits to brands: reaching target demographics, increasing brand awareness, and building stronger relationships with customers.
- [Why Brands Need to Take More Risks on Social Media](https://likeable.com/blog/2018/why-brands-need-to-take-more-risks-on-social-media/): What you can learn from GE about taking risks and constantly testing on social media.
- [A Reflection on Agency Life at Likeable Media](https://likeable.com/blog/2017/a-reflection-on-agency-life-at-likeable-media/): People ask what makes Likeable Media different from traditional agencies. My answer is always: good culture, good people, and good opportunities for growth.
- [4 Steps to Finding Your Brand’s Voice](https://likeable.com/blog/2018/4-steps-to-finding-your-brands-voice/): Learn how the four steps of listening, defining, differentiating, and engaging apply to your brand.
- [How To: Master Facebook and Instagram Live](https://likeable.com/blog/2018/how-to-master-facebook-and-instagram-live/): Are you showing your brand’s human side?
- [Social Media & Mental Health: A Conversation with Alyssa Petersel of MyWellbeing](https://likeable.com/blog/2021/social-media-and-mental-health/): Conversation about social media and mental health has been gaining traction for years now. Alyssa Petersel, a recent guest on the podcast, is leading the way.
- [5 Ways to Spread Positivity on Social Media](https://likeable.com/blog/2021/5-ways-to-spread-positivity-on-social-media/): Click to find out.
- [9 Pieces of Advice From Inspirational Women Leaders](https://likeable.com/blog/2021/9-pieces-of-advice-from-inspirational-women-leaders/): Happy International Women’s Day! To celebrate, we’re sharing advice from leaders in business and social media, straight from the All the Social Ladies podcast.
- [The Internal Conflict: Yes Man vs. No Man](https://likeable.com/blog/2012/the-internal-conflict-yes-man-vs-no-man/): Voice your opinions, thoughts, and rebuttals. It shows you know how to critically think and this is what companies want. Here are three ways to help.
- [Indexing Likeability Part 3 of 3: How Do I Measure Being Likeable?](https://likeable.com/blog/2013/indexing-likeability-part-3-of-3-how-do-i-measure-being-likeable/): To view success accurately, you not only need to be measuring your activities on social media, but you need to make sure you're measuring the right numbers.
- [4 Reasons Why Your Brand Needs An Agency](https://likeable.com/blog/2014/4-reasons-why-your-brand-needs-an-agency/): Recently we came across an article that argued against brands having an agency. After moving past a minor panic attack at the thought of our jobs becoming obsolete, we really considered what the author was saying. And yes, there are certainly valid reasons why you might want your marketing exclusively within your company. But we'd
- [Key Takeaways from Advertising Week New York 2017](https://likeable.com/blog/2017/key-takeaways-from-advertising-week-new-york-2017/): It was a jam-packed week of activities and events with some intriguing insights for those of us in social or advertising.
- [Ivy Brown of TIAA Financial Services on All the Social Ladies](https://likeable.com/blog/2017/ivy-brown-of-tiaa-financial-services-on-all-the-social-ladies/): Ivy Brown's story is one of passion, launched from her high school days and her love of a specific clothing brand. What can her story teach us?
- [4 Social Media Trends to Follow in 2018](https://likeable.com/blog/2017/4-social-media-trends-to-follow-in-2018/): To keep your brand content on the cutting edge, here are some trends to stay ahead of as we look to what's coming in 2018.
- [12 Chief Marketing Officers You Should Be Following on Twitter](https://likeable.com/blog/2018/12-chief-marketing-officers-you-should-be-following-on-twitter/): No two Twitter users are alike, and each CMO offers a lens through which they view their industry, marketing, and the world. Here are the top 12 we recommend.
- [5 Key Takeaways from Advertising Week New York 2018](https://likeable.com/blog/2018/5-key-takeaways-from-advertising-week-new-york-2018/): Brand purpose and Facebook are in. Inauthentic influencer marketing is out. Across 290+ events at Advertising Week, we pinpointed a few more strong themes.
- [Generational POVs: Influencers](https://likeable.com/blog/2021/generational-povs-influencers/): If you’ve spent some time on social media, you are probably familiar with the term “social media influencer”: a popular persona online who has the ability to sway public opinion on any specific topic. The rise of the influencer status has led to the ideal of making a career out of posting one’s lifestyle and
- [Admire Women for Their Leadership, Not Their Looks](https://likeable.com/blog/2017/admire-women-for-their-leadership-not-their-looks/): #GirlCrush. This hashtag-able term has become a bit of a phenomenon on social media over the past few years. It’s how we express our admiration for fellow women--often in regard to their looks. Whether it’s an Instagram photo of a celebrity or our BFF, we’re eager to gush: “Stunning. Gorg. Want to be her.” But
- [Allison Gillespie of Whirlpool Corporation on All The Social Ladies](https://likeable.com/blog/2017/allison-gillespie-of-whirlpool-corporation-on-all-the-social-ladies/): Allison Gillespie is a brand manager at Whirlpool working on Gladiator GarageWorks, one of their smaller yet scrappier brands and one of our favorites!
- [Three Types of Influencers You Should Avoid](https://likeable.com/blog/2017/three-types-of-influencers-you-should-avoid/): When done right, influencer marketing can be greatly impactful. Studies show that influencer content can deliver 11X higher ROI than traditional forms of digital marketing and 40% of people say they’ve purchased an item online after seeing it used by an influencer on Instagram, Twitter, or YouTube. Selecting influencers that are the perfect fit
- [Dos & Don’ts of Incorporating Influencers into Your Campaign](https://likeable.com/blog/2017/dos-donts-of-incorporating-influencers-into-your-campaign/): Utilizing influencers continues to be the latest and greatest marketing tool across all industries in 2017. As a study by McKinsey revealed, “marketing-induced consumer-to-consumer word of mouth generates more than twice the sales of paid advertising.” Influencer marketing allows brands to connect with consumers through a trusted source in a more organic, targeted, and direct
- [21st Century Dream Jobs](https://likeable.com/blog/2017/21st-century-dream-jobs/): “What do you want to be when you grow up?” When today’s children are asked this question, their answers are unlike anything heard from previous generations.
- [User-Generated Content: Things to Think About](https://likeable.com/blog/2017/user-generated-content-things-to-think-about/): I run a social media agency, and I get calls from clients all the time where they say, "You know what? We don't really believe in creating content. We want users to create content on our behalf, and then we'll just share that content out, and it'll all be great. It'll get all the viral
- [Skip the MBA, Build Your Network Instead](https://likeable.com/blog/2017/skip-the-mba-build-your-network-instead/): Before Morgan Greco was Vice President, Social Media Business Development at HISTORY, Lifetime, A&E, and FYI, she was a young woman at the start of her career. She had studied at Penn State and, thanks to an internship, she knew that she wanted to work at Viacom. So she did what most social media savvy
- [Three Important Lessons Women Learn Early In Their Careers](https://likeable.com/blog/2017/three-important-lessons-women-learn-early-in-their-careers/): Read incredible stories from three former students from a social entrepreneurship class at NYU—where each woman has an important leadership lesson to share.
- [Yes, It Matters What You Wear to Work](https://likeable.com/blog/2017/yes-it-matters-what-you-wear-to-work/): I was about to jet off to Paris on a family vacation, but I had one last meeting to take. The meeting was with another agency CEO, who had recently sold her agency. She was now working for the holding company and looking at potential future acquisitions. I was dressed in my typical travel outfit—yoga
- [10 Steps to Strategic Social Media Content Marketing for Business (Part 1)](https://likeable.com/blog/2017/10-steps-to-strategic-social-media-content-marketing-for-business-1/): Content. It’s what makes the Internet thrive. But how do you create content that will ignite the spark of interest within social media marketing strategies?
- [Grubhub CMO Barbara Martin Coppola on All The Social Ladies](https://likeable.com/blog/2017/cmo-barbara-martin-coppola-on-all-the-social-ladies/): Coppola has had quite a career story, living in nine countries during her career. So what's it like to live all over and bring food delivery to a higher level?
- [10 Steps to Strategic Social Media Content Marketing for Business (Part 2)](https://likeable.com/blog/2017/10-steps-to-strategic-social-media-content-marketing-for-business-part-2-of-3/): You’ve laid a good foundation for what you will be writing, so it’s time to dive in. Define your message, evaluate your existing content, and create a campaign.
- [Likeable Media's State of Social](https://likeable.com/blog/2017/likeable-medias-state-of-social/): Rachel Hadley sat down with three key leadership team members to discuss the latest trends and best practices of social media today. Here are brief highlights.
- [Julie Roehm of SAP on All The Social Ladies](https://likeable.com/blog/2017/julie-roehm-of-sap-on-all-the-social-ladies/): Take a listen to some of Julie Roehm's stories and how social media might have played her story a little bit differently had it been around earlier.
- [So, You Want to Become a FoodSTAGRAM Influencer?](https://likeable.com/blog/2016/so-you-want-to-become-a-foodstagram-influencer/): It is okay to style food. Food and art go way back. Food and storytelling go way back. And the diversity in styles reflects the modern human condition.
- [Molly Catalano of Five Guys on All The Social Ladies](https://likeable.com/blog/2017/molly-catalano-of-five-guys-on-all-the-social-ladies/): Molly Catalano, the VP of Marketing & Communications at Five Guys, built her career by stepping up. She's done incredible things you’re going to hear all about.
- [Ariel Jordan of CENTURY 21 on All The Social Ladies](https://likeable.com/blog/2017/ariel-jordan-of-century-21-on-all-the-social-ladies/): Ariel Jordan has had quite the career, starting as an NBC Page in a program where she was exposed to many amazing television shows and opportunities.
- [Anne-Marie Kline of Living Proof, Inc on All The Social Ladies](https://likeable.com/blog/2017/anne-marie-kline-of-living-proof-inc-on-all-the-social-ladies/): Anne-Marie Kline, VP of Global Marketing at Living Proof, has had a career based on emerging tech from before the palm pilot or the DVR. She’s got a lot to say.
- [Managing a Global Social Media Presence: What's a Brand to Do?](https://likeable.com/blog/2016/managing-a-global-social-media-presence-whats-a-brand-to-do/): Many marketers today struggle with their brand's global strategy. Here are some tips, examples, and resources that can help in crafting and executing globally.
- [3 Things To Consider When Choosing The Perfect Influencer](https://likeable.com/blog/2013/3-things-to-consider-when-choosing-the-perfect-influencer/): With millions of influencers out there, it is important to be savvy when selecting an influencer to partner with your brand. Here are 3 things to evaluate.
- [4 Beginner’s Tips for Stop-Motion Animation](https://likeable.com/blog/2014/stop-motion-animation-tips/): The eye-catching technique is a go-to motif for Oreo, GE, Dunkin Donuts, and Virgin Mobile because it’s inexpensive, fun, popular, and requires just one person.
- [7 Ways to Engage with Industry Influencers on Twitter](https://likeable.com/blog/2013/engage-industry-influencers-twitter/): Influencers include broadcasters, journalists, professors, analysts, and athletes. Developing a relationship with them is not as difficult as it seems.
- [Why You Should Hire Writers](https://likeable.com/blog/2013/why-you-should-hire-writers/): So few words are left that companies believe the following myth: Any employee can write for social networks, and it will be similar to having a writer.
- [5 Steps for Creating a Social Media Strategy](https://likeable.com/blog/2014/5-steps-for-creating-a-social-media-strategy/): Only the tactical will succeed. Marketing success in business is now influenced, and sometimes dependent, on social media success.
- [Will You Accept This Endorsement Deal?](https://likeable.com/blog/2016/will-you-accept-this-endorsement-deal/): Marketers should be aware of the ways that brands and influencers can work together. Here’s a closer look at three, as told by stars of The Bachelor(ette).
- [3 Inspiring Lessons from Adam Grant's "Originals"](https://likeable.com/blog/2016/3-inspiring-lessons-from-adam-grants-originals/): Adam Grant’s novel “Originals: How Non-Conformists Move the World” shows that we are all capable of being more creative. Here are three lessons to inspire you.
- [5 Amazing Takeaways from Content Marketing World 2016](https://likeable.com/blog/2016/5-amazing-takeaways-from-content-marketing-world-2016/): Million dollar ideas do not have to cost a million dollars. Sell the means, not the end. Find your why. And more!
- [All the Social Ladies: Advice From 18 of the Smartest Women in Marketing](https://likeable.com/blog/2020/all-the-social-ladies-advice-from-18-of-the-smartest-women-in-marketing/): Women from brands like Keds, Groupon, Verizon, and more.
- [How to Advertise Your Podcast on Social Media](https://likeable.com/blog/2021/how-to-advertise-your-podcast-on-social-media/): Ah, podcasts. They’ve been around for nearly two decades, but only in the past five years or so has the format truly entered the mainstream and come into its own. As more and more podcasts have popped up, listenership has increased. In fact, 55 percent of the U.S. population has listened to a podcast, and
- [How Oscar-Nominated Movies Are Using Social Media](https://likeable.com/blog/2017/how-oscar-nominated-movies-are-using-social-media/): Here’s a closer look at how three big screen nominees used social media to drive traffic to the theater this movie season.
- [What Generation Z Really Thinks About Social Media](https://likeable.com/blog/2018/what-generation-z-really-thinks-about-social-media/): On track to become the largest generation of consumers by the year 2020, and already wielding $44 billion in buying power, Gen Z is becoming a key focus.
- [How to Nail Black Friday and Cyber Monday on Social](https://likeable.com/blog/2020/how-to-nail-black-friday-and-cyber-monday-on-social/): Learn how you can effectively reach your audience on social and integrate new e-commerce features into your Black Friday, Cyber Monday, and holiday campaigns.
- [What the Facebook Data Breach Means for Brands](https://likeable.com/blog/2018/what-the-facebook-data-breach-means-for-brands/): This new change will make Facebook targeting somewhat less powerful. Increased use of CRM lists and the creation of Lookalikes off those will make up for it.
- [A Quick Guide to Social Media Traffic](https://likeable.com/blog/2015/a-quick-guide-to-social-traffic/): It's no secret that Facebook is the top social media platform for driving website traffic. What comes next?
- [14 Social Media Design Tips for 2014](https://likeable.com/blog/2013/social-design-tips/): Ready to start maximizing your social media design efforts? With these 14 social media design tips, create images that meet your goals and hook your audience.
- [Top 10 Social Media Predictions for 2014 (Based on 2013 Moments)](https://likeable.com/blog/2013/top-10-social-media-predictions-for-2014-based-on-2013-moments/): These 2014 social media predictions are based on moments when analytics, ads, and content creation drastically changed in the past year.
- [2013: The Year of Short-Form Content](https://likeable.com/blog/2013/2013-short-form-content/): As new platforms emerged and consumer attention span continued to dwindle in 2013, we witnessed a golden year for short-form content. Here are a few highlights.
- [3 Ways To Follow Up After Your Holiday Campaign](https://likeable.com/blog/2013/follow-up-holiday-campaign/): 58% of all social media users expect deals when they join your community. Make sure you follow up with campaigns that are innovative, creative, and rewarding!
- [7 Essential Free Tools for Social Media Design](https://likeable.com/blog/2014/7-free-tools-social-media-design/): Design plays a major part of any web or social media presence. These resources can help turn your social media content from mediocre to professional.
- [Brand Advice: Why Every Day Should Be Emoji Day](https://likeable.com/blog/2015/brand-advice-why-every-day-should-be-emoji-day/): These modern-day hieroglyphics are creating some great new opportunities. Here are a few ways to integrate emoji into your social media content strategy.
- [Quick Guide: Social Media Marketing on Pinterest](https://likeable.com/blog/2016/social-media-marketing-on-pinterest/): These tools could be a game changer for social media marketing companies, allowing brands to target users that are much more likely to become customers.
- [Social Media Marketing is the Best Way Around Ad Blockers](https://likeable.com/blog/2016/ad-blockers-social-media-marketing/): Have you ever watched a YouTube video that didn’t have an ad? It's probably been a while. But now, with the emergence of ad blockers, people are taking every measure to escape the invasion of modern ads. When looking at the future of digital advertising, we are stuck wondering how to avoid this problem. According
- [Three Benefits of Instagram's New Call to Action Enhancement](https://likeable.com/blog/2016/three-benefits-of-the-new-instagram-call-to-action-enhancement/): The CTA button is now positioned to appear across the bottom of the entire ad. With this update, now may be the time your company starts using the platform.
- [The Secret to Sizzle Content](https://likeable.com/blog/2017/the-secret-to-sizzle-content-1/): For every brand that strikes gold with real-time commentary on social media, dozens mess it up. To ensure success, use these steps to filter out bad ideas.
- [10 Surprising Social Media Statistics](https://likeable.com/blog/2013/10-surprising-social-media-statistics/): In the past year, Facebook and Twitter went through multiple rebrands and LinkedIn nearly replaced the resume. Here are 10 social stats that will surprise you.
- [9 Templates for Responding to Complaints on Your Social Channels](https://likeable.com/blog/2018/9-templates-for-responding-to-complaints-on-your-social-channels/): Social media is a great tool for creating conversations with your audience—but it also opens a direct line of communication for complaints that must be handled.
- [Why We Still Love Twitter](https://likeable.com/blog/2019/why-we-still-love-twitter/): Arguably the most polarizing social platform, Twitter has had its share of ups and downs in recent years, but inarguably it is now a forum for public discourse.
- [Looking Ahead: Like & View Counts On Instagram](https://likeable.com/blog/2021/looking-ahead-like-view-counts-on-instagram/): WHAT HAPPENED You’ll recall that for a few hours one day in early March, Instagram accidentally hid like counts for a very large number of users. Representatives from the company were quick to note that this was indeed a mistake, and a small test group had accidentally been made much larger. Public like counts were
- [3 Ways Social Stalking Can Benefit Your Brand](https://likeable.com/blog/2013/3-ways-social-stalking-can-benefit-your-brand/): Listening has been proven to drive sales. Many marketers find customers on Twitter, and Facebook is the top platform to spur conversations about products.
- [The Dos and Don'ts of Posting on Facebook](https://likeable.com/blog/2014/the-dos-and-donts-of-posting-on-facebook/): Facebook remains picky about what it does and doesn’t like to see from brands. Luckily, there is still hope for us out there. We just have to be strategic.
- [3 Tips on Hosting a Successful Reddit AMA](https://likeable.com/blog/2014/3-tips-on-hosting-a-successful-reddit-ama/): All press is good press, sure, but nobody wants to be the face that launched a thousand down-votes. Reddit’s ever-popular Ask Me Anything (AMA) format is one way that the site has been leveraged to promote products. Multiple movie and TV stars, astronauts, athletes, entrepreneurs, and even the President of the Unites States have hosted
- [How Brands Can Leverage Facebook Hashtags](https://likeable.com/blog/2013/how-brands-can-leverage-facebook-hashtags/): Social networks continue to look and feel more and more alike, "stealing" the best features and components of competitors. So it was no big surprise when Facebook recently released hashtag search capability to its ever-growing list of features. Since most personal pages remain private, there isn't much room (yet, anyway) for hashtags to take a
- [What Social Network Is Your Target Demographic Using?](https://likeable.com/blog/2012/what-social-network-is-your-target-demographic-using/): With so many social networks, how are you supposed to know which are best for your brand? The first question you should ask is, “What are my customers using?”
- [Personality on Social Media - You've Gotta Have One!](https://likeable.com/blog/2013/personality-on-social-media-youve-gotta-have-one/): If you find that your content sits there without engagement, then you might suffer from an issue common with brands in social media. You have no personality.
- [Don't Be Afraid To Go Silent on Social Media](https://likeable.com/blog/2013/dont-be-afraid-to-go-silent-on-social-media/): There are times when you can–and should–pause your community management. Here are 3 situations during which you should reflect on your need for involvement.
- [Why Use Live Streaming Apps Periscope and Meerkat?](https://likeable.com/blog/2015/why-use-live-streaming-apps-periscope-and-meerkat/): For social media marketers who are finding that the usual suspects aren’t enough, there’s a new brand of social media on the market to add to your repertoire.
- [The Dos and Don’ts of Replying With GIFs](https://likeable.com/blog/2017/the-dos-and-donts-of-replying-with-gifs/): A GIF is often more impactful than words in accomplishing a key goal: getting your fans and customers to love your brand.
- [Top 10 Branded Content Wins of 2020](https://likeable.com/blog/2020/top-10-branded-content-wins-of-2020/): Which one was your favorite?
- [How Party City Said “FU” to 2020](https://likeable.com/blog/2021/how-party-city-said-fu-to-2020/): Click to find out.
- [Follow These 8 Amazing Black Creators on Social Media](https://likeable.com/blog/2021/follow-these-8-amazing-black-creators-on-social-media/): Poets, dancers, artists, and more.
- [How Giant Food Answered “What’s On Your Plate?”](https://likeable.com/blog/2021/how-giant-food-answered-whats-on-your-plate/): Giant Food was interested in spreading awareness of their Healthy Living program by spotlighting their in-store nutritionists. The nutritionists had been featured alone in content before, but with community being a key focus for the brand, it was important to showcase the true 1-1 impact they have on customers. During this same time period, the
- [What We Can Learn from the Best Branded Content of 2021](https://likeable.com/blog/2021/what-we-can-learn-from-the-best-branded-content-of-2021/): If you didn’t already know, Likeable sends out a weekly newsletter called #TBT every Thursday in which we share the latest social media news and platform updates, as well as spotlight a particularly impressive piece of branded content in each edition. At the end of each year, the newsletter team votes on all of that
- [The Power of One: Why Every Customer Matters](https://likeable.com/blog/2013/the-power-of-one-why-every-customer-matters/): What’s too often lost is how powerful one person’s brand experience can be when shared on social media, independent of the size of his or her network.
- [5 Things Every Community Manager Must Have (that's not in their job description)](https://likeable.com/blog/2013/5-things-every-community-manager-must-have-thats-not-in-their-job-description/): While we celebrate these individuals today, let’s look at what goes into the work of the community manager that doesn’t get written into the job description.
- [The Brands That Won Social Media During Super Bowl LV](https://likeable.com/blog/2021/the-brands-that-won-social-media-during-super-bowl-lv/): The Super Bowl is basically Christmas for advertisers. Let's take a look at a few of the most interesting ones from this year’s big game.
- [6 Teen Activists You Should Be Following in 2021](https://likeable.com/blog/2021/6-teen-activists-you-should-be-following-in-2021/): As some of the most passionate and social media savvy people around, Gen Z knows exactly how to use their voices online. Whether it’s taking a stance for LGBTQ+ rights, fighting against climate change, or shedding light on marginalized communities, this generation is vocal about creating change for the better. We’ve compiled a list of
- [What We Learned By Following 4 Pet Brands on Instagram Stories for a Month](https://likeable.com/blog/2018/what-we-learned-by-following-4-pet-brands-on-instagram-stories-for-a-month/): 1 month, 4 brands, 51 Instagram Stories, and countless adorable animals.
- [The Power of Digital & Innovation Firsts: Using Social Media for Social Good](https://likeable.com/blog/2017/the-power-of-digital-innovation-firsts-using-social-media-for-social-good/): On using social media for social good. Philalithes shares her "digital firsts" strategy and why it’s important to stay curious in a rapidly changing world.
- [4 Brands Demonstrating the Power of Podcasting](https://likeable.com/blog/2018/4-brands-demonstrating-the-power-of-podcasting/): Why brands are launching their own sponsored shows.
- [How Finance Brands Are Using Data to Improve Their Social Media](https://likeable.com/blog/2019/how-finance-brands-are-using-data-to-improve-their-social-media/): Data is key to unlocking customer insights and breakthrough creative ideas.
- [How Brands Are Giving Back to Their Customers During COVID-19](https://likeable.com/blog/2020/how-brands-are-giving-back-to-their-customers-during-covid-19/): One good thing about crazy times is that they can bring out the best in people—and, in the case of brands like Lululemon & Scholastic, some very creative ideas.
- [3 Innovative Fashion Brands To Inspire Your Next Social Media Campaign](https://likeable.com/blog/2014/3-innovative-fashion-brands-to-inspire-your-next-social-media-campaign/): As Fashion Week ends, we look at three brands that have used social media to innovate on and off the runway and may just inspire your brand’s next campaign.
- [Top 5 Brands That Scored On Twitter During the Super Bowl](https://likeable.com/blog/2014/social-media-super-bowl-efforts/): The Super Bowl game was a blowout, and a number of viewers turned to the “second screen” to cure their boredom. Here are our top five Super Bowl brand wins.
- [How 4 Brands are Using Japan’s Popular Messaging App](https://likeable.com/blog/2014/how-4-brands-are-using-japans-popular-messaging-app/): As it continues to grow, companies are beginning to view LINE as a powerful marketing tool for gaining exposure and engaging their fanbases.
- [4 Examples of Real Time Content to Model Your RTM Strategy After](https://likeable.com/blog/2015/4-examples-of-real-time-content-to-model-your-rtm-strategy-after/): Real Time Content is powerful: from tweeting a trending hashtag, to commenting on viral stories, to creating custom images relevant to a current trend.
- [Hamilton Hype: 4 Social Media Marketing Lessons From the Latest Broadway Hit](https://likeable.com/blog/2015/hamilton-hype-4-social-media-marketing-lessons-from-the-latest-broadway-hit/): Hamilton has been the single most talked-about and highly anticipated production in a lifetime. Here are four ways social media contributed to all the hype.
- [Red Lobster, Beyoncé and the Speed of Real-Time Social Media](https://likeable.com/blog/2016/red-lobster-beyonce-speed-real-time-social-media/): Source: Twitter / @redlobster The weekend's biggest social media story had little to do with the Super Bowl. Not long before joining Coldplay in the halftime show, Beyoncé dropped a new song and video called "Formation," which mentioned how she rewards her man with Red Lobster after he…well, have a listen for yourself: The song
- [3 Sports Brands That Kill It With Real-Time Content](https://likeable.com/blog/2015/3-sports-brands-that-kill-it-with-real-time-content-1/): Having one’s content seen, consumed and shared takes more than choosing to participate. It takes smart execution to make content that shines bright.
- [3 Innovative Social Media Marketing Campaigns on Snapchat](https://likeable.com/blog/2016/three-innovative-snapchat-campaigns/): Snapchat has consistently added features such as filters, lenses, and stories, while staying true to its main selling points of privacy and exclusivity.
- [What Does Wendy's Twitter Tell Us About 2017?](https://likeable.com/blog/2017/what-does-wendys-twitter-tell-us-about-2017/): In case you missed it, Wendy’s Twitter responses to users have gotten a bit sassier lately. This precedent leaves a challenge for agencies.
- [5 Ways Brands Are Getting Creative With Instagram Stories](https://likeable.com/blog/2018/5-ways-brands-are-getting-creative-with-instagram-stories/): With more than 300 million daily users, Instagram Stories is becoming one of the go-to social media marketing channels for brands.
- [3 Food Brands Nailing Instagram Stories](https://likeable.com/blog/2018/3-food-brands-nailing-instagram-stories/): Here are three food brands truly doing stories thing right—either by showing a behind-the-scenes look, by developing a personality, or by engaging with followers.
- [5 Ways Brands Are Taking Advantage of IGTV](https://likeable.com/blog/2018/5-ways-brands-are-taking-advantage-of-igtv/): How brands are using their newfound freedom to create content beyond the 1-minute mark.
- [How Beauty Brands Are Going Beyond the Instagram Feed](https://likeable.com/blog/2018/how-beauty-brands-are-going-beyond-the-instagram-feed/): Brands like Revlon and Glossier are embracing Instagram Stories and IGTV.
- [Top 10 Branded Content Wins of 2018](https://likeable.com/blog/2018/top-10-branded-content-wins-of-2018/): From augmented reality to Instagram Stories, here are the most creative pieces of social content from brands this year.
- [10 Black Leaders You Should Follow on Social Media](https://likeable.com/blog/2020/10-black-leaders-you-should-follow-on-social-media/): If you find yourself wondering how you can work to become a better ally but you aren’t sure where to start, read on for a list of inspirational Black voices.
- [8 Black Marketers Who Are Making Their Mark on the Industry](https://likeable.com/blog/2020/8-black-marketers-who-are-making-their-mark-on-the-industry/): Click to see them all.
- [Brands Using Social Media to Take a Stand Against Racism](https://likeable.com/blog/2020/brands-using-social-media-to-take-a-stand-against-racism/): Look at the brands taking a stand against racism through social media campaigns that are both innovative and genuine, and the lessons you can learn from them.
- [Announcing the 40 Most Likeable Brands on Twitter, Pinterest, Instagram, and YouTube](https://likeable.com/blog/2012/announcing-the-40-most-likeable-brands-on-twitter-pinterest-instagram-and-youtube/): Brands were selected based off of engagement and responsiveness, creativity and design, effective use of the social network's features, and follower count.
- [What You Missed Last Week In Social: Twitter Super Follows, Dispo, and More](https://likeable.com/blog/2021/what-you-missed-last-week-in-social-twitter-super-follows-dispo-and-more/): Click to find out.
- [Four Things You Should Know About Instagram Stories](https://likeable.com/blog/2017/four-things-you-should-know-about-instagram-stories/): As Instagram continues to take a page from the Snapchat playbook, they have rolled out multiple features to make Stories increasingly more engaging and fun for their audience, and more useful for advertisers.
- [2014 Social Media Wish List](https://likeable.com/blog/2014/2014-social-media-wish-list/): Dear Santa, We really appreciate the gifts you gave us this year. We have been very good, and hope you can deliver some of our wishes for social media in 2015.
- [New Feed, New Images on Facebook](https://likeable.com/blog/2013/new-feed-new-images-on-facebook/): The one constant with Facebook is change. In its latest update, Facebook fixed some UI disconnect with the Timeline and brought it in line with the mobile app.
- [3 Tips To Land a Job With Social Media](https://likeable.com/blog/2013/3-tips-to-land-a-job-with-social-media/): Getting started is simple and you’ll be well on your way to landing your “dream” job by the end of the day — who knows, it could even be with Likeable!
- [Celebrating Your Community - Tips & Ideas](https://likeable.com/blog/2012/celebrating-your-community/): Giveaways are one solution for thanking your community, but there are other ways to acknowledge those who support you online. Here are a few ideas and tips.
- [Do You "Like" It? Pros and Cons of Facebook's Open Graph](https://likeable.com/blog/2010/do-you-like-it-pros-and-cons-of-facebooks-open-graph/): To clear the air and give a better picture of what is in store for a new Open Graph world here are a few pros and cons of the changes.
- [How To Optimize Your Facebook Cover Photo](https://likeable.com/blog/2012/how-to-optimize-your-facebook-cover-photo/): Facebook is a very visual platform; their re-design is even more focused around imagery. It’s known that images on Facebook drive 94% more total views, and there is a 37% higher engagement rate for photos over text. Let’s look at one way we can consistently create visually interesting imagery that we can use to drive
- [Top 5 Tools to Manage Your Social Media Marketing Campaigns](https://likeable.com/blog/2013/top-5-tools-to-manage-your-social-media-marketing-campaigns/): To help streamline your campaigns and make your efforts far more effective, consider the use of online management tools. Here is a list of five social tools.
- [4 Instagram Trends You Need to Know](https://likeable.com/blog/2015/4-instagram-trends-that-are-happening-now/): Lifestyle content and relevant hashtags are is still important, but there are also a few more recent trends to consider when creating Instagram content.
- [Should Your Brand Be on Snapchat?](https://likeable.com/blog/2016/should-your-brand-be-on-snapchat/): Snapchat is now the fastest growing social network. and it's getting attention from brands that previously snubbed it. But as a marketer, think beyond the buzz and ask yourself, "Does it make sense?" Should your brand be on Snapchat? Here are five facts to help you decide. 71% of Snapchat Users Are Under the Age
- [Why You Should Use Social Media in the Hiring Process](https://likeable.com/blog/2016/why-you-should-use-social-media-to-hire/): Why should companies be turning to social media as part of their hiring process? Here are a few questions to ask before turning to social media when hiring.
- [Beware of These Emojis](https://likeable.com/blog/2016/beware-of-these-emojis/): Have you ever gotten a text with an emoji that seemed out-of-place? That might be because of the device you have. Here are a few to watch out for.
- [Why Messaging Apps and Bots Are the Future](https://likeable.com/blog/2017/why-messaging-apps-and-bots-are-the-future/): While social media and mobile applications are constantly covered in the news, messaging is starting to look like the next big wave for marketers.
- [Vertical Video Filmmaking](https://likeable.com/blog/2017/vertical-video-filmmaking/): It’s the most democratic form of filmmaking yet. It’s creating content that can be viewed beautifully and easily by billions of people at virtually any time.
- [Social Best Practices for Nonprofits](https://likeable.com/blog/2021/social-best-practices-for-nonprofits/): During one of the toughest times for New Yorkers in recent history, the COVID-19 pandemic, the Food Bank For New York City was seeing increased need. With so many New Yorkers having lost their jobs, they wanted to make sure they were reaching and serving the community—both those in need and those willing and able
- [Your Guide to Shopping & E-Commerce on Social Media](https://likeable.com/blog/2021/your-guide-to-shopping-and-e-commerce-on-social-media/): One of the fastest growing verticals within social media this year is e-commerce. Online shopping and social media scrolling used to be two totally separate activities, but now 52 percent of socially engaged shoppers have made a purchase through a social platform. Integrating social media and e-commerce is a longstanding opportunity that brands have been
- [2021 Social Media Trends: What’s Here to Stay and What’s Going Away?](https://likeable.com/blog/2021/2021-social-media-trends/): What’s here to stay and what’s going away? Read on to find out.
- [How Much Social Content Do You Really Need?](https://likeable.com/blog/2019/how-much-social-content-do-you-really-need/): There are no one-size-fits-all formulas for what to post on social media, when to post, or how often. Yet there are a few rules that apply no matter what.
- [3 Questions to Ask Yourself Before Live-Tweeting the Oscars](https://likeable.com/blog/2016/3-questions-to-ask-yourself-before-live-tweeting-the-oscars/): While you are sitting on your couch next Sunday with your list of possible things that could happen, ask yourself these questions before posting.
- [The 5 W's of Snapchat: A Marketer's Guide](https://likeable.com/blog/2015/a-marketers-guide-to-snapchat/): Whether you are confused about the benefits of Snapchat for marketing, or an avid user, this guide is designed as an easy reference tool for your brand.
- [3 Tips for Taking the Perfect Instagram Photo](https://likeable.com/blog/2018/3-tips-for-taking-the-perfect-instagram-photo/): You can be a totally badass brand marketer and have absolutely no idea how to market yourself on Instagram.
- [Shifting Your Brand’s Content Strategy During COVID-19](https://likeable.com/blog/2020/shifting-your-brands-content-strategy-during-covid-19/): COVID-19’s heavy impact across the globe is now clear. Here are tips for marketing during these unprecedented, anxiety-inducing, and just plain wacky times.
- [How to Master Real-Time Content](https://likeable.com/blog/2019/how-to-master-real-time-content/): Á la #ChickenWars.
- [​The Only Content Marketing Cheat Sheet You Need](https://likeable.com/blog/2015/the-only-content-marketing-cheat-sheet-you-need/): The final word of advice — don’t try to do too much at once, because it’s unlikely that you’ll be able to integrate all of these things in one go.
- [What You’re Doing Wrong with Twitter Video](https://likeable.com/blog/2015/what-youre-doing-wrong-with-twitter-video/): Native video on Twitter is barely a year old, but it has received lots of attention. If your brand is struggling to produce results, here are things to avoid.
- [4 Things to Consider When Planning Your Social Media Budget](https://likeable.com/blog/2015/plan-a-social-media-budget/): A good rule of thumb is to spend 20 percent of your revenue on marketing, though knowing where to put that kind of cash isn’t always easy.
- [Should You Buy Snapchat Spectacles? The Likeable Media Edition](https://likeable.com/blog/2016/should-you-buy-snapchat-spectacles-the-likeable-media-edition/): Will you want them? Will they be useful? Will they change everything we know about the world? Will they flop like Google Glass?
- [Top 3 Reasons a “Real-Time Events” Calendar is Your Best Friend](https://likeable.com/blog/2017/top-3-reasons-a-real-time-events-calendar-is-your-best-friend/): Creating valuable and engaging content for a brand can be a difficult task. Use an events calendar right, and you'll never run out of ideas.
- [5 Must-Have Video Tools for Facebook Live](https://likeable.com/blog/2018/5-must-have-video-tools-for-facebook-live/): 1 in 5 videos on Facebook is broadcasted live. Here are some of the tools of the trade that we love to use to enable such broadcasts.
- [The Secret Formula Behind Going Viral On Social Media](https://likeable.com/blog/2018/the-secret-formula-behind-going-viral-on-social-media/): Exploring why a post, tweet, or video goes viral in the beehive that is society.
- [5 Best Practices for Brands on IGTV](https://likeable.com/blog/2018/5-best-practices-for-brands-on-igtv/): IGTV breaks from the one-minute limit for video on Instagram. What should you do with that time?
- [3 Reasons Why Quarterly Social Media Planning Matters](https://likeable.com/blog/2014/quarterly-social-media-planning/): When it comes to your overall marketing plan, we value having an annual plan. But when it comes to social media, an annual plan is almost useless. Here’s why.
- [10 Reasons You Should Consider GIF Marketing](https://likeable.com/blog/2013/10-reasons-you-should-consider-gif-marketing/): Moving images have greatly evolved with technology - video started at the movies, made its way to television, and eventually online. With the advent of mobile, though, users are looking for quick and easily-downloadable storytelling. That's where GIFs (i.e. animated images, for those who don't know) can help brands easily spread an idea or message.
- [How To Use Webinars As A Marketing Tool](https://likeable.com/blog/2013/how-to-use-webinars-as-a-marketing-tool/): Business owners are really starting to see the benefits of webinars to reach and engage with people all over the world. But they offer so much more than just a way to connect with people remotely. If used properly, they can become a very valuable marketing tool in their own right. Making location not an issue,
- [Social Marketing Etiquette 101: Be Respectful](https://likeable.com/blog/2013/social-marketing-etiquette-101-be-respectful/): It's been sad to see the exploitation of September 11th. AT&T’s gaffes may be getting the most coverage, but many brands have shared distasteful content today.
- [Facebook Images: The 20% Text Rule [with Free Template]](https://likeable.com/blog/2013/facebook-images-20-percent-rule-free-template/): The 20% Rule, for those who need a refresher, requires that text takes up, at most, 20% of an image used in an ad. Here's a template to help you with that.
- [What You Should Know About Real-Time Content](https://likeable.com/blog/2014/real-time-content/): “What do you want to be when you grow up?” Though we all had a go-to answer when we were 6 years old, we continuously change it throughout our lives.
- [On Wednesdays We Wear Pink: 7 Marketing Secrets from Mean Girls](https://likeable.com/blog/2014/marketing-mean-girls/): It's the 10th anniversary of Mean Girls! Take a moment to feel old. Done? It turns out you can find inspiration even from the Plastics of North Shore High.
- [3 Key Announcements From Facebook's F8 Developer Conference](https://likeable.com/blog/2015/facebookf8conferencethreethingsyouneedtoknow/): F8 produces a ton of geeky lingo that non-developers might not be able to comprehend. Here are three things you need to know from F8 2015, in layman’s terms.
- [3 Quick Things to Know About Meerkat](https://likeable.com/blog/2015/3-quick-things-to-know-about-meerkat/): The latest social app to join the party is Meerkat. It sends live video to all of your Twitter followers. It’s like FaceTime, except your audience is everyone.
- [3 Creative Social Media Hacks](https://likeable.com/blog/2015/3-creative-social-media-hacks/): You don’t need a custom built app or a microsite to create moments of interactivity. Here are four ways using existing functionality of social media platforms.
- [8 Ways to Strengthen Remote Company Culture](https://likeable.com/blog/2020/8-ways-to-strengthen-remote-company-culture/): Click to read them all.
- [5 Ways Retail Brands Can Win on Social in 2019](https://likeable.com/blog/2019/5-ways-retail-brands-can-win-on-social-in-2019/): Last month, Likeable brought together experts to share insights about how retail brands should prepare for the future. Take a look at our top five takeaways.
- [How Brands Can Use Social Media for Social Good](https://likeable.com/blog/2019/how-brands-can-use-social-media-for-social-good/): Brands that launch social media campaigns for social good do best when they express a shift or recommitment to internal values, even in the face of naysayers.
- [Three Ways To Figure Out If You're Unlikeable At Work](https://likeable.com/blog/2012/three-ways-to-figure-out-if-youre-unlikeable-at-work/): Companies pay tens of thousands of dollars for analytics to determine the “sentiment” surrounding their brand. But few managers self-evaluate the same way.
- [5 Ways to Make Social Media More Likeable](https://likeable.com/blog/2019/5-ways-to-make-social-media-more-likeable/): Our feeds are filled with polarizing content, and every day there’s a new Twitter fight, negative news story, or reason to feel bad. It’s time to change that.
- [5 Pieces of Career Advice From the Most Inspirational Women in Marketing](https://likeable.com/blog/2019/5-pieces-of-career-advice-from-the-most-inspirational-women-in-marketing/): Here’s a roundup of our favorite pieces of advice from a few fabulous ladies.
- [Announcing the 2012 Likeable Awards Finalists](https://likeable.com/blog/2012/announcing-the-2012-likeable-awards-finalists/): Likeable is on a mission to find the most likeable people in the world and is thrilled to announce the 2012 Likeable Awards Finalists!
- [3 Agency Tips for Thoughtful Client Service](https://likeable.com/blog/2014/3-tips-thoughtful-client-service/): You want to do the best work possible for your clients. Here are three tips for increasingly thoughtful client service across any organization.
- [7 Tips For Keeping Up With Digital Marketing Trends](https://likeable.com/blog/2015/7-tips-for-keeping-up-with-digital-marketing-trends/): At Likeable Media, we interact with an amazing, knowledgeable, and savvy group of marketing professionals every day. Here's how they stay current.
- [3 Amazing Culture Initiatives at Likeable Media](https://likeable.com/blog/2016/3-amazing-culture-initiatives-at-likeable-media/): We have introduced many inspiring and innovative ideas over the years, but here are three things we have done recently with an explanation of why they worked.
- [Leveraging Snapchat Filters for Franchises](https://likeable.com/blog/2017/leveraging-snapchat-filters-for-franchises/): One of the challenges we often hear from franchise brands is how to allow their owners and operators to leverage social media while maintaining brand standards.
- [Introducing New Social Media Playbooks](https://likeable.com/blog/2017/introducing-new-social-media-playbooks/): Response for Likeable's Social Media Playbook products has been so positive that we have expanded our Playbook offering into a full suite of options.
- [3 Tough Questions About the Future of Social Video](https://likeable.com/blog/2018/3-tough-questions-about-the-future-of-social-video/): As various social platforms ramp up their video capabilities, which one will come out on top?
- [Inside the World of Dog Influencers](https://likeable.com/blog/2019/inside-the-world-of-dog-influencers/): As the pet market grows at record pace, pet people are taking cuteness to the bank in droves. We spoke with 4 popular petfluencers. P.S. Follow these pups.
- [3 Powerful Brand Storytelling Lessons for Social Media Marketers](https://likeable.com/blog/2018/3-powerful-brand-storytelling-lessons-for-social-media-marketers/): Brand storytelling lesson: Storytelling is a critical piece of brand building, and on social media especially it can help you connect with your customers.
- [3 Ways Brands Can Drive Sales on Instagram](https://likeable.com/blog/2019/3-ways-brands-can-drive-sales-on-instagram/): Ad formats, shopping-specific features, and more.
- [Influencer Marketing 201: Working With Influencers](https://likeable.com/blog/2019/influencer-marketing-201-working-with-influencers/): Numbers, networks, negotiations, and more.
- [3 Social Media Trends to Watch in 2020](https://likeable.com/blog/2019/3-social-media-trends-to-watch-in-2020/): We’ve compiled a list of some macro trends to watch out for in the coming year, and a few thoughts on how to get out ahead of the tide.
- [How to Become an Instagram Influencer: The Basics](https://likeable.com/blog/2018/how-to-become-an-instagram-influencer-the-basics/): If you want to grow an engaged following on Instagram, you have to establish your brand in an authentic and strategic way. We have three steps to do just that.
- [Micro vs. Macro Influencers: The Breakdown](https://likeable.com/blog/2019/micro-vs-macro-influencers-the-breakdown/): 61% of people interact with an influencer at least daily, and 87% of shoppers have been influenced to purchase. Pros, cons, & everything else you need to know.
- [Announcing Likeable Influencers!](https://likeable.com/blog/2017/announcing-likeable-influencers/): Are you ready to get your brand on influencers’ channels to reach new, highly engaged audiences? If so, let us know. We can help!
- [The Key to Building Wealth and Confidence: Home Ownership](https://likeable.com/blog/2017/the-key-to-building-wealth-and-confidence-home-ownership/): In the wake of a recession, the homeownership rate in the US is dropping due to the fact that the number of 18-to-34 year old homeowners has hit a 30-year low.
- [Why You Should Say Goodbye to Online Influencers (And Invest in Brand Ambassadors)](https://likeable.com/blog/2015/why-you-should-say-goodbye-to-online-influencers-and-invest-in-brand-ambassadors/): Trying to convince online influencers to post, tweet, blog, insta, pin, etc. and say nice things about your brand is the postmodern celebrity endorsement.
- [What You Need to Know About Advertising on TikTok](https://likeable.com/blog/2019/what-you-need-to-know-about-advertising-on-tiktok/): And what the future might hold for the fast-growing network.
- [How Brands Can Adapt to an Audio-First World](https://likeable.com/blog/2019/how-brands-can-adapt-to-an-audio-first-world/): Do you know what your brand sounds like? According to Pandora CMO Aimée Lapic, that’s a question more and more marketers need to be asking themselves.
- [One Trick to Get a 10x Improvement in Your Facebook Ads](https://likeable.com/blog/2018/one-trick-to-get-a-10x-improvement-in-your-facebook-ads/): A good ad helps out at least a few percent of its audience. You can’t do that very often by targeting 50 million people at a time.
- [The 7 Most Commonly Misunderstood Marketing Metrics](https://likeable.com/blog/2019/the-7-most-commonly-misunderstood-marketing-metrics/): And how to leverage them for success on social.
- [An Update on TikTok’s Self-Serve Ad Platform](https://likeable.com/blog/2021/an-update-on-tiktoks-self-serve-ads-platform/): We hadn’t written anything publicly on TikTok advertising since 2019, and the world has changed. Since then, despite a few scares that legalities would cause the platform to quickly fade away in the U.S. if an acquisition didn’t go through, the pandemic has helped usher in a tremendous boom on the network. Any Likeable employee
- [The Social Media Metrics That Matter Most](https://likeable.com/blog/2019/the-social-media-metrics-that-matter-most/): They’ll also show which networks help your bottom line.
- [3 Key Takeaways from Advertising Week New York 2019](https://likeable.com/blog/2019/3-key-takeaways-from-advertising-week-new-york-2019/): And what they mean for brands.
- [Social Media & Email Marketing: How Do They Work Together?](https://likeable.com/blog/2020/social-media-email-marketing-how-do-they-work-together/): Click to learn more.
- [The Secret to Good Social Strategy](https://likeable.com/blog/2017/the-secret-to-good-social-strategy/): Don’t approach social as a platform just to generate engagement. Start with your business objectives and determine what you think social can do better.
- [How New Ad Transparency Tools Will Impact Your Paid Social Strategy](https://likeable.com/blog/2018/how-new-ad-transparency-tools-will-impact-your-paid-social-strategy/): Facebook and Twitter just changed the game for social advertising. Marketers who start leveraging this new competitor data will have a major advantage.
- [How Often Should You Be Refreshing Your Social Ads?](https://likeable.com/blog/2019/how-often-should-you-be-refreshing-your-social-ads/): Conventional wisdom has it that the shelf life of social advertising is quite short—that's actually wrong most of the time.
- [Why Use Facebook Brand Awareness?](https://likeable.com/blog/2017/why-use-facebook-brand-awareness/): To drive the strongest business results for branding campaigns, Brand Awareness ads will almost always be more impactful than an engagement campaign.
- [Instagram Announces the Arrival of Canvas Ads in Stories](https://likeable.com/blog/2017/instagram-announces-the-arrival-of-canvas-ads-in-stories/): Brands love canvases because they take over so much valuable advertising real estate. Consumers love canvases because they are opt-in, custom-built experiences.
- [4 Tips for Creating Effective Instagram Stories Ads](https://likeable.com/blog/2018/4-tips-for-creating-effective-instagram-stories-ads/): Instagram Stories Ads can seriously impact your business. But where to start?
- [The Difference Between Awareness and Conversion Creative](https://likeable.com/blog/2020/the-difference-between-awareness-and-conversion-creative/): Depending on your strategy, you may have many more layers, but every funnel has awareness at the top and conversion at the bottom. Creative rarely fits both.
- [5 Things You Didn't Know Were Possible with Facebook Ads](https://likeable.com/blog/2016/5-things-you-didnt-know-were-possible-with-facebook-ads/): Facebook offers by far the most advanced social ad platform. There are a lot of obscure features even experienced social media marketers are not aware of.
- [3 Social Media Trends to Keep an Eye on in 2015](https://likeable.com/blog/2014/3-social-media-trends-to-keep-an-eye-on-in-2015/): With 2014 winding down, we’re saying goodbye to another great year in social media. Now it’s time to start looking ahead.Keep an eye on three trends.
- [8 Social Media Miracles of 2014](https://likeable.com/blog/2014/8-social-media-miracles-of-2014/): In honor of Hanukkah, we’re rounding up eight social media updates from the past year that made a big impact on consumers and marketers alike.
- [What Content Marketers Must Know About Ad Blocking](https://likeable.com/blog/2015/what-content-marketers-must-know-about-ad-blocking/): Now that technology has advanced to give consumers more options to block ads, here are the key things that content marketers need to know.
- [3 Reasons Why Facebook’s Carousel Ads Are Awesome](https://likeable.com/blog/2015/3-reasons-why-facebooks-carousel-ads-are-awesome/): Carousel ads are yielding better results than standard Facebook link posts, about 3X better for our current clients. Why are these ads so effective?
- [3 Reasons Why Marketers Should Care About Instagram Ads](https://likeable.com/blog/2015/3-reasons-why-marketers-should-care-about-instagram-ads/): Why should marketers care about advertising on this platform in the first place? Here are 3 big reasons why you should pay attention to Instagram.
- [What to Know Before Investing in Instagram Ads](https://likeable.com/blog/2015/what-to-know-before-investing-in-instagram-ads/): The photo-sharing platform is about to become one of the most successful, and most wanted, marketing platforms on the internet today.
- [How Proper Creative Wins With Instagram Ads](https://likeable.com/blog/2015/instagram-advertising-creative-images/): The advertising world changed a few weeks ago when Instagram announced open advertising in line with what has already been available on networks like Facebook and Twitter. For now, Instagram ads are unpublished-only and can only be link posts, app install ads or video. Of course, you probably already knew that. The trick now is
- [10 Things to Know About Facebook Canvas Ads](https://likeable.com/blog/2016/10-things-to-know-about-facebook-canvas-ads/): Before canvas ads, storytelling ability was somewhat limited on Facebook as marketers had to tell their story and often struggled to find the best format.
- [UPDATE: Snapchat Adds Personalized URLS](https://likeable.com/blog/2016/huge-snapchat-update-for-brands/): Snapchat released an update that will break down the barrier to entry for many brands. It now allows users to add friends or followers through a customized URL.
- [3 Tips for Using Twitter’s New Conversational Ads](https://likeable.com/blog/2016/3-tips-for-using-twitters-new-conversational-ads/): Conversational ads, which can use a video or an image, have a call-to-action button, featuring a hashtag, which lets users share brand messages with one click.
- [3 Important Updates to Facebook Canvas Ads](https://likeable.com/blog/2016/3-important-updates-to-facebook-canvas-ads/): The ad set is now publicly available to all brands, and there have been some changes that social media agency marketers need to note. Here are 3 of the biggest!
- [Website Retargeting Enhancements Make Facebook Advertising Even Stronger](https://likeable.com/blog/2016/website-retargeting-enhancements-make-facebook-advertising-even-stronger/): Pop quiz: When you’re advertising your product to an audience, what target is most likely to produce the desired result? Answer: People who already know you.
- [3 Social Advertising Trends to Shape 2017](https://likeable.com/blog/2016/3-social-advertising-trends-to-shape-2017/): Social ads have evolved and marketers realize the value of highly targeted and scalable creative. Here are a few social advertising trends to keep an eye on.
- [What The Forrester "Facebook and Twitter are Over" Report Means For You](https://likeable.com/blog/2014/forrester-facebook-twitter-report/): Forrester just published a report titled, "Social Relationship Strategies That Work." It costs $499 to download, but it's summarized well by Nate Elliot.
- [Coming Soon: Facebook News Feed Clean Up](https://likeable.com/blog/2014/newsfeed-updates/): What happened? As you probably heard last week, Facebook announced a future News Feed update that sent marketers into a frenzy. The update: organic posts deemed "too promotional" will receive less organic reach starting in January 2015. Facebook explains that this can include posts that encourage people to buy a product or install an app, posts
- [Facebook’s Right-Rail Ads Making a Comeback](https://likeable.com/blog/2014/facebooks-right-rail-ads-making-a-comeback/): The original Facebook ad placement has a few names: right-hand column, right sidebar, and right rail. Today, Facebook is rolling out a new design on the right.
- [YouTube Dominates Long-Form Video and Appointment Viewing](https://likeable.com/blog/2018/youtube-dominates-long-form-video-and-appointment-viewing/): YouTube beats out Facebook as the social platform most used by people who watch videos, and as the service deemed most effective for video marketing by experts.
- [What Gen Z is Watching Online](https://likeable.com/blog/2020/what-gen-z-is-watching-online/): And what it means for marketers. Media headlines and marketing campaigns have given the millennial generation attention for years—but now it's Gen Z's turn.
- [10 Things Marketers Need to Know About Instagram Stories](https://likeable.com/blog/2018/10-things-marketers-need-to-know-about-instagram-stories/): The move from the Instagram feed to Stories is a landmark attention shift. But as consumers migrate to the new format, businesses are lagging behind.
- [How to Start Thinking Like Your Consumer](https://likeable.com/blog/2019/how-to-start-thinking-like-your-consumer/): Do you like being disrupted? Do you enjoy when you’re reading something online and a pop-up banner gets in the way of the next paragraph? Guess who else won't.
- [20 Stats Every Marketer Should Know in 2020](https://likeable.com/blog/2020/20-stats-every-marketer-should-know-in-2020/): Here’s our roundup of the 20 most important social media statistics you should know going into the new year. Happy strategizing!
- [3 Social Media Trends You Can’t Ignore in 2019](https://likeable.com/blog/2018/3-social-media-trends-you-cant-ignore-in-2019/): The trends that can help your brand stand out and market more effectively on social media next year.
- [How To Tell Your Brand's Story At Scale](https://likeable.com/blog/2012/how-to-tell-your-brands-story-at-scale/): The following is an excerpt from Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver, to be released this fall.
- [Facebook Premium Ads: What, Where & Why?](https://likeable.com/blog/2012/facebook-premium-ads-what-where-why/): “We are evolving from advertising to stories,” Mike Hoefflinger, Facebook’s customer marketing director, said. “Ads are good, but stories are better.”
- [6 Takeaways from Social Media Week New York 2018](https://likeable.com/blog/2018/six-takeaways-from-social-media-week-new-york-2018/): Discover insights from top marketers in the industry.
- [The New Rules of Driving Meaningful Engagement on Facebook](https://likeable.com/blog/2018/the-new-rules-of-driving-meaningful-engagement-on-facebook/): Facebook has prioritized personal moments that connect people with their communities in an effort to improve its user experience and drive user growth.
- [3 Keys to Making Your Content Culturally Relevant](https://likeable.com/blog/2018/3-keys-to-making-your-content-culturally-relevant/): At this year’s Google Multicultural Marketing Next forum, we gained insights from “culture disruptors” about how to think differently to stay ahead of the curve.
- [9 Social Media Statistics Every Marketer Should Know](https://likeable.com/blog/2019/9-social-media-statistics-every-marketer-should-know/): The latest social media trends and research to help inform your marketing strategy.
- [The Basics of A/B Testing on Social Media](https://likeable.com/blog/2020/the-basics-of-a-b-testing-on-social-media/): If you’ve spent any time in proximity to marketing, you’ve probably heard the term thrown around. Today we’re breaking it down at the most fundamental level.
- [How You Should Be Marketing to Generation Alpha](https://likeable.com/blog/2021/how-you-should-be-marketing-to-generation-alpha/): If Generation Z was the first to grow up with social media, Generation Alpha—that is, the group of people born between 2010 and 2025—is the first to grow up on social media. Even the oldest Gen Alphas were born into a world with Instagram and iPhones, and by the time they reach adulthood, all of
- [How Brands Should Be Using TikTok, According to Gen Z](https://likeable.com/blog/2021/how-brands-should-be-using-tiktok-according-to-gen-z/): As TikTok has become more popular, more brands have been joining in. And to be honest, we Gen Zers don’t really mind their branded content or their ads. In fact, we love looking at new products on TikTok to see what’s out there. But most brands are doing it wrong—even if we watch their content,
- [Facebook Changed How It Ranks Videos in the News Feed](https://likeable.com/blog/2018/facebook-changed-how-it-ranks-videos-in-the-news-feed/): The best length for a video is whatever length is required to tell a compelling story that engages people. This varies depending on the story you are telling.
- [The Social Media Guide to Driving Web Traffic](https://likeable.com/blog/2017/the-social-media-guide-to-driving-web-traffic/): No matter what your goals are, driving web traffic can help you get there, and social media can help you drive web traffic.
- [Who’s on Snapchat: The Changing Age Demographics](https://likeable.com/blog/2017/whos-on-snapchat-the-changing-age-demographics/): napchat is often dubbed the social network of choice for teenagers, but it’s easy to forget that there are other age groups also snapping.
- [8 Twitter Tactics for Small Businesses](https://likeable.com/blog/2017/8-twitter-tactics-for-small-businesses/): Many businesses want to know what the ‘secret sauce’ is to gaining new followers on Twitter and running a popular, engaging account. There is no secret sauce.
- [A Better Way to Use Facebook Video Metrics](https://likeable.com/blog/2017/a-better-way-to-use-facebook-video-metrics/): The keys are understanding what each metric means and using them together to tell a more complete story about performance.
- [Facebook Knows All of These Things About You (That You Never Told Them)](https://likeable.com/blog/2014/what-facebook-knows-about-you/): Facebook ads are ubiquitous and only growing more popular as companies see the value in reaching the network’s billion+ users at a relatively low cost.
- [6 Tips To Grow Your Podcast Audience](https://likeable.com/blog/2015/6-tips-to-grow-your-podcast-audience/): Podcasting can be a great way to increase exposure for your brand — provided you know how to successfully grow your audience. Hosting a podcast can be a lot of fun, but if you're not sure how to start nurturing your listener base, check out my 6 tips below. Describe your podcast in the detail it
- [How Social Media Has Changed The Way We Communicate](https://likeable.com/blog/2016/social-media-changed-communication/): I’m Gen Y, so I grew up writing letters to penpals, using the landline and knocking doors to see who is home. My one-year-old son is Gen Z, and using my iPhone.
- [5 Questions To Ask In Your Social RFP](https://likeable.com/blog/2016/5-questions-to-ask-in-your-social-rfp/): If you’re searching for an agency or you’re an agency that’s responding to RFPs, try these questions to help brands determine whether an agency will be a fit.
- [5 Ways To Quickly Grow Your Instagram Audience](https://likeable.com/blog/2014/5-ways-to-quickly-grow-your-instagram-audience/): Growing an Instagram audience requires some good-old-fashioned elbow grease. Below are five simple ways that can help you increase your follower count.
- [Social Media Cheat Sheet For Brands [Infographic]](https://likeable.com/blog/2014/social-media-cheat-sheet-for-brands/): Last week, we took a look at the advantages and disadvantages of the major social networks from a user's perspective. Today, we are looking at it for brands.
- [Social Media Cheat Sheet For Users [Infographic]](https://likeable.com/blog/2014/social-media-cheatsheet-for-users/): This infographic, Social Media Cheat Sheet (For Users) breaks down the most popular social networks into digestible snippets, describing their pros and cons.
- [5 Things to Know About Facebook's New Audience Insights Tool](https://likeable.com/blog/2014/facebook-audience-insights-five-things-know/): In recent weeks, Facebook has been rolling out a new feature to advertisers: Audience Insights. It allows page managers to see information about their audience.
- [How Twitter Has Changed Journalism Forever](https://likeable.com/blog/2014/how-twitter-has-changed-journalism-forever/): The way people consume their news has changed. Over 52% of Twitter users reported that they receive their news on the social media network, up from 33% in 2012.
- [Top 10 Social Media Predictions for 2015](https://likeable.com/blog/2014/top-10-social-media-predictions-for-2015/): A common mistake brands make is settling on a permanent social media strategy. The medium is ever-changing, so your social presence needs to remain flexible.
- [What You Should Know About Facebook's Brand Awareness Objective](https://likeable.com/blog/2016/what-you-should-know-about-facebooks-brand-awareness-objective/): Read about why you should be using Facebook brand awareness here! Have you ever wondered if your Facebook ads are really attracting attention? Sure, you may be seeing the impressions flow in, but is your audience seeing the ad or just scrolling past it? Just because an ad is on someone's screen doesn't mean
- [The 4 Generations on Social You Ought to Know](https://likeable.com/blog/2015/the-4-generations-you-need-to-know-more-about-on-social/): Learn about these generations and how to sift through your data to identify trends and opportunities that can help you build a more informed content strategy.
- [5 Pinterest Facts You Need to Remember](https://likeable.com/blog/2016/5-pinterest-facts-you-need-to-remember/): Impressive growth with no signs of stopping — the outlook for Pinterest appears to be as bright as ever. That being said, many social media companies remain hesitant to dedicate a large portion of their social media budget to the network. There are two primary reasons for this: lack of knowledge and lack of resources.
- [3 Possible Benefits of a 10,000-Character Twitter Limit](https://likeable.com/blog/2016/3-possible-benefits-of-a-10000-character-limit-on-twitter/): When reports indicated that Twitter was moving forward with plans to increase its character limit, the response was outrage. Why?! Here are three worth noting.
- [3 Tips for a Social Media Audit](https://likeable.com/blog/2016/3-tips-for-a-social-media-audit/): Completing a social media audit and coming to an actionable conclusion can be tough. Stay focused on the bigger picture, and the process go more smoothly.
- [One Key Stat For Each Major Social Media Network](https://likeable.com/blog/2016/one-key-stat-social-media-network/): “Big data” is a buzzword. It’s tossed around as if the data is arresting us of a 1984-style thought crime. In reality, it’s something far less intimidating.
- [Measuring Brand Awareness Via Social Media](https://likeable.com/blog/2016/measuring-brand-awareness-via-social/): Measuring brand awareness could once be an expensive, slow task. Here are three ways that marketers can use social media to provide this invaluable information.
- [The State of Social: February 2017](https://likeable.com/blog/2017/the-state-of-social-february-2017/): One of the most challenging things about social media is how it’s always changing. Here's a take on how the industry will measure success this upcoming year.
- [Millennials, Men, and a New Consumerism](https://likeable.com/blog/2014/millennials-men-and-a-new-consumerism/): HSBC did a study on advertising to young urban males, to whom they referred as “Yummies,” a term that needs to die. They think 20-somethings have cash to burn?
- [Memo to CEOs: Go Social or Go Home](https://likeable.com/blog/2013/memo-to-ceos-go-social-or-go-home/): CEO.com just published its annual Social CEO Report. Their findings were surprising: 68% of CEOs have no presence on any social network. Why? And what now?
- [5 Typography Terms You Must Know](https://likeable.com/blog/2014/5-typograph-terms-you-must-know/): It’s important to use type that quickly grabs a reader’s attention and gives a clear understanding of the message. Below are 5 typography terms that will help.
- [6 Things You Should NOT Do On Instagram](https://likeable.com/blog/2013/6-things-you-should-not-do-on-instagram/): As you brainstorm how to make an impact on this growing network, remember these 6 things you should not do on Instagram.
- [4 Truths About Social Loyalty](https://likeable.com/blog/2012/4-truths-about-social-loyalty/): The principles of customer loyalty have not changed in the past 30 years-- incentivize your best customers and they will not only remain patrons, but they will also tell their friends about their experiences with your brand. We’ve all heard the age old saying that it costs more to acquire a customer than it does to
- [Keeping up with the Competition: Metrics That Matter](https://likeable.com/blog/2011/keeping-up-with-the-competition-metrics-that-matter/): You can’t measure everything. You need to measure what matters. Different metrics matter to different organizations, but what always matters? Your competition.
- [7 Reasons Why Social Media is an Absolute Must for Business Branding](https://likeable.com/blog/2013/7-reasons-why-social-media-is-an-absolute-must-for-business-branding/): Read the 2017 version of why social media is an absolutely a must for business branding here. Although a relatively new phenomenon, social media is rapidly turning into a vital part of the modern marketing mix. Speaking of the so-called social media revolution, nowadays managing a flexible presence on each of the "BIG THREE" (Facebook, Twitter
- [The Key To Winning The Internet: Cats](https://likeable.com/blog/2013/winning-the-internet-cats/): You could spend your days in Facebook insights, looking for the viral edge your brand desperately needs, or you could simply enlist the help of an adorable cat.
- [How To Get The Most Out Of Facebook Insights](https://likeable.com/blog/2013/facebook-insights-best-practices/): To calculate ROI, you need to be good with numbers. Even if numbers aren't your thing, here are a few tips that can help you make the most of Facebook Insights.
- [Our Predictions for the Future of Live Streaming](https://likeable.com/blog/2021/our-predictions-for-the-future-of-live-streaming/): Live streaming is having a huge moment right now, but it isn’t actually new. In fact, it technically dates all the way back to 1993, with the first stream being a live concert of a band made up of engineers in Palo Alto, CA. It was around well before social media, and it’s been a
- [Predictions for Social Trends in 2022](https://likeable.com/blog/2021/predictions-for-social-trends-in-2022/): While it may still feel like 2019 to most of us, 2022 is right around the corner. And whether we want to believe it or not, the social landscape is always changing and evolving. 2021 provided digital marketers with insights they never had before. We had to adapt to the ever-changing virtual and hybrid business
- [Our 2020 Social Media Wish List](https://likeable.com/blog/2020/our-2020-social-media-wish-list/): Click to read what we asked Social Media Santa for this year.
- [How Social Media Can Advance Brand Purpose](https://likeable.com/blog/2019/how-social-media-can-advance-brand-purpose/): With consumers increasingly demanding brand purpose, social media can help marketers find and demonstrate their values.
- [How to Create a Social Media Copy Style Guide for Your Brand](https://likeable.com/blog/2020/how-to-create-a-social-media-copy-style-guide-for-your-brand/): The best way to keep your brand’s voice consistent is to create a social media style guide, a living document that defines your brand's voice, tone, and style.
- [4 Community Management Hacks for Instagram](https://likeable.com/blog/2018/4-community-management-hacks-for-instagram/): The four Instagram updates below not only help streamline a community manager’s day but can also help build a better relationship between your brand and your followers.
- [3 Major Trends in Community Management](https://likeable.com/blog/2019/3-major-trends-in-community-management/): And why brands don’t necessarily have to act like brands.
- [The Most Underrated Emojis for Brands](https://likeable.com/blog/2019/the-most-underrated-emojis-for-brands/): There’s no question that lesser-known emojis can help your brand’s post copy stand out on social. In honor of World Emoji Day, read on to learn more.
- [Decoding Slang on Social](https://likeable.com/blog/2017/decoding-slang-on-social/): Extra? Woke? Shook? Decode the slang you see trending on social to understand what the younger crowds are talking about.
- [How to Write the Perfect Twitter Bio: 2017 Edition](https://likeable.com/blog/2017/how-to-write-the-perfect-twitter-bio-2017-edition/): “Tell us a little bit about yourself. Now cut that in half… Now cut that in half again. Hey, we said a little bit!” –Twitter
- [Likeable Profile: Mikey Dunn, Community Manager](https://likeable.com/blog/2016/likeable-profile-mikey-dunn-community-manager/): Social media is a constant conversation, and Mikey has helped brands celebrate wins and manage crises. Here we highlight his wisdom and personality.
- [SITH HAPPENS: HOW TO RESPOND TO NEGATIVE REVIEWS LIKE A JEDI](https://likeable.com/blog/2015/sith-happens-how-to-respond-to-negative-reviews-like-a-jedi/): Negative comments? Put your lightsaber away. It's time to take a page out of the Jedi Code and remind yourself, “There is no chaos, there is harmony.”
- [3 Listening Tactics Critical to Social Success](https://likeable.com/blog/2016/3-listening-tactics-critcal-to-social-success/): Listen first and never stop listening. Wise words from the NYT best-selling social media marketing book, “Likeable Social Media." Here at Likeable Media, we take social listening seriously. Listening informs everything we do for our clients. Below are three listening techniques our team uses to upgrade our clients’ content. Competitive Listening Watching competitors is a
- [Why Social Customer Service Can't be Ignored](https://likeable.com/blog/2016/why-social-customer-service-cant-be-ignored/): Good customer service is what will keep people loyal and discussing your brand. Make sure you have the processes you need to provide positive experiences.
- [What Social Media Marketers Need to Know About Facebook Instant Articles](https://likeable.com/blog/2016/what-you-need-to-know-about-facebook-instant-articles/): With “Instant Articles,” Facebook hopes to revolutionize how publishers post to its network. What does this mean for your brand? Here are some main points.
- [How to Manage a Social Media Crisis in 3 Easy Steps](https://likeable.com/blog/2016/how-to-manage-a-social-media-crisis-in-3-easy-steps/): Social media crises occur out of the blue, but don't panic. With effort and teamwork, you will make it through. Here’s a three-step solution to help you manage.
- [4/20: Should Your Brand Join the Conversation?](https://likeable.com/blog/2016/420-should-your-brand-join-the-conversation/): Brace yourself—weed references are coming. Piles and piles of them, spilling across your newsfeed. Chances are you already know this, but April 20th has become the unofficial holiday for all things marijuana. As legalization gradually spreads across America, an increasing number of brands and social media marketing companies have joined the conversation in search
- [Are You Using the Right Personal Pronoun for Your Brand?](https://likeable.com/blog/2016/are-you-using-the-right-personal-pronoun/): Social media marketers need to make an important decision. Do you address your fans and customers using the pronoun ‘I’ or ‘we?' There are tradeoffs either way.
- [15 Community Management Problems](https://likeable.com/blog/2016/15-community-management-problems/): Being a community manager at a social media agency has its moments; some not as great as others. Here are a few highlights from one year as community manager.
- [How Brands Can Easily Create Successful Instagram Stories](https://likeable.com/blog/2017/how-brands-can-easily-create-successful-instagram-stories/): Today, Stories are the latest and most exciting medium for content on mobile, presenting a large opportunity for brands.
- [Three Reasons to Use LinkedIn Showcase Pages](https://likeable.com/blog/2017/three-reasons-to-use-linkedin-showcase-pages/): Showcase Pages allow a company that has multiple business units to create separate social presences while maintaining just one main enterprise account.
- [5 Ways Brands Can Use Emojis on Social Media](https://likeable.com/blog/2018/5-ways-brands-can-use-emojis-on-social-media/): The emoji keyboard is your toolbox. It’s time to build some killer captions.
- [Giving Thanks: 3 Ways to Show Gratitude to Your Audience](https://likeable.com/blog/2015/3-ways-to-show-gratitude/): "Brands aren’t human, but the people behind them are." Here are three considerate ways to express appreciation to your crowd this holiday season.
- [6 Essential Instagram Community Management Tips](https://likeable.com/blog/2015/6-essential-instagram-community-management-tips/): Facebook and Twitter are often perceived as the "Top Two" in social media, but many people think that Instagram is becoming a new contender. Instagram has already surpassed Twitter in the amount of monthly active users (over 300 million as of July 2015), and its growth rate continues to skyrocket. Based on these statistics, Instagram should be
- [Avoid These 7 Common Community Management Mistakes](https://likeable.com/blog/2015/7-community-management-mistakes-to-avoid/): Community managers are the voice of a brand on social media. Therefore, it’s important to avoid these common community management mistakes.
- [Meet Content Cubed™: A Likeable Media Product](https://likeable.com/blog/2015/introducing-likeable-cubed-a-likeable-media-product/): “Change is inevitable. Growth is optional.” – John Maxwell Author John Maxwell coined this phrase regarding the concept of leadership, but I believe that it applies to a variety of topics—including, but not limited to, social media. When our co-founder Dave Kerpen first wrote the book Likeable Social Media back in 2011, social media was
- [8 Key Elements for Managing a Social Media Crisis](https://likeable.com/blog/2014/8-key-elements-for-managing-a-social-media-crisis/): Crises occur far too often in the realm of social media today. Below are some of the key elements that a brand needs to keep in mind when managing a crisis.
- [15 Community Manager Problems](https://likeable.com/blog/2014/15-community-manager-problems/): Here are some typical community manager problems you can look forward to dealing with this season….or more realistically, all of the time. Shared in solidarity.
- [HOW TO: Win Your Very Own Twitter War](https://likeable.com/blog/2014/how-to-win-your-very-own-twitter-war/): Brands can gain traction by interacting, and not all interactions can be rainbows and sunshine. Here are some instances where brands got rough-and-tumble.
- [5 Essential Qualities of a Summer Intern](https://likeable.com/blog/2014/5-essential-qualities-successful-interns/): Though Likeable Media has ended its official "Buzz Builder" internship program, we still rely heavily on the help of entry-level, part-time Associate Community Managers. These ACMs are an essential part of the company's ability to provide round-the-clock active listening and engagement on behalf of our clients. So how do we select the best and brightest who will
- [3 Keys to Staffing 24/7 Community Management](https://likeable.com/blog/2014/3-keys-to-staffing-247-community-management/): Wondering how your brand can provide round-the-clock community management without exhausting too many of your internal resources? You’re in the right place.
- [What To Say When You Have Nothing to Say](https://likeable.com/blog/2014/what-to-say-when-you-have-nothing-to-say/): Every brand has a story, and being on social media is all about telling people that story. Yet it’s called “social." Don’t just broadcast; start a conversation.
- [5 Grammar Rules You Can Break on Social Media](https://likeable.com/blog/2014/5-grammar-rules-you-can-break-on-social-media/): While it’s important to use proper grammar for your brand, there are exceptions to every rule. When writing for social media, you have some added flexibility.
- [5 Steps to a Community Management Persona Plan](https://likeable.com/blog/2015/5-steps-to-a-community-management-persona-plan/): Personas are profiles or “people” that brands create to represent their target audience. They can also serve as representatives who actively engage with others.
- [Overuse Will Be the Death of Reaction GIFs](https://likeable.com/blog/2015/reaction-gifs-overuse/): Don’t use GIFs for everything. Use your words. GIFs can be funny, clever, or even delightful or insightful. But they can also be overused.
- [6 Reasons Why People Are Jerks On The Internet](https://likeable.com/blog/2014/6-reasons-people-jerks-internet/): Welcome to the internet. We've got tons of cat videos, memes, and oh, rude people too. There are six factors that contribute to being a jerk on the internet.
- [Social Media's Role in Modern Public Relations](https://likeable.com/blog/2013/social-medias-role-in-modern-public-relations/): 71% who have a positive customer experience via social media would recommend that brand to their friends. Here are examples of all-star PR on social media.
- [The Secret to Your Next Successful Social Media Campaign](https://likeable.com/blog/2013/the-secret-to-your-next-successful-social-media-campaign/): Community management should be the foundation of any brand’s social media strategy, here are three (Likeable-approved) reasons why.
- [Brand Integrity 101](https://likeable.com/blog/2013/brand-integrity-101/): Consistency is the most overlooked marketing principle. We all learned this basic concept in Marketing 101, so why do so many completely miss the boat?
- [4 Tips For Not Getting Lost in Social Media Purgatory](https://likeable.com/blog/2014/4-tips-for-not-geting-lost-in-social-media-purgatory/): The world of social media can be overwhelming. There’s what seems like an endless amount of social platforms, a constant buzz of opinions, stories, and new strategies constantly evolving. Whether you are new to the business or actively involved, the easiest way to achieve your goals is to simplify things. How Can a Business Simply
- [3 Ways to Create Brand Buzz on Instagram](https://likeable.com/blog/2013/3-ways-to-create-brand-buzz-on-instagram/): Instagram continues to be quite a mystery for many brands, but your brand can solve the mystery with these three ways to create buzz.
- [Three Reasons People Don't Like You...On Facebook](https://likeable.com/blog/2010/three-reasons-people-dont-like-you-on-facebook/): You may have a great business. But if your social presence stinks, you may want to look at why you’re not getting “liked” on Facebook. Here are a few causes:
- [Keeping the Momentum Going AFTER the Launch](https://likeable.com/blog/2012/keeping-the-momentum-going-after-the-launch/): Having a strong, vocal community is a valuable thing. It’s not something you should throw away when you feel like you're done with them. Here are three reasons.
- [6 Ways To Grow Your Social Community](https://likeable.com/blog/2012/6-ways-to-grow-your-social-community/): There is a lot of info online about how to engage your community, but before response guidelines and brand ambassador programs you need to grow a community.
- [5 Qualities of a Great Social Media Manager](https://likeable.com/blog/2012/5-qualities-of-a-great-social-media-manager/): Your social media manager needs to be the voice of your brand, and someone who accurately represents your core values and understands the company’s strategy.
- [How Vistaprint Found Its Voice on Clubhouse](https://likeable.com/blog/2021/how-vistaprint-found-its-voice-on-clubhouse/): Vistaprint was looking to promote their recent acquisition of global creative platform 99designs. To help drive new users to the 99designs website, they wanted to connect with small business owners and entrepreneurs with influence. We knew that users on the social audio platform Clubhouse (here’s an explainer if you don’t know what Clubhouse is) were
- [3 Alcohol Brands Killing It on Social](https://likeable.com/blog/2020/3-alcohol-brands-killing-it-on-social/): Click to see them all.
- [Virtual Reality: What Brands Are Doing Now](https://likeable.com/blog/2017/virtual-reality-what-brands-are-doing-now/): The mention of Virtual Reality (VR) always makes for buzzworthy news in social media marketing. Many would agree that it has the potential to shake up the social media experience for both consumers and marketers. VR definitely gained attention when Facebook acquired company Oculus VR for $2 billion, and a new study says that people
- [5 Creative Ways Big Brands Are Using Twitter](https://likeable.com/blog/2018/5-creative-ways-big-brands-are-using-twitter/): It’s more than just a library of prewritten one-liners. Learn from some notable brands on Twitter.
- [5 Brands Using Facebook Messenger and Chatbots](https://likeable.com/blog/2018/5-brands-using-facebook-messenger-and-chatbot/): Conversational commerce has paved the way for more direct relationships between brands and consumers. Now, chatbots are helping drive leads and provide service.
- [What You Can Learn from 4 Hotel Brands on Facebook](https://likeable.com/blog/2018/what-you-can-learn-from-4-hotel-brands-on-facebook/): There’s more to it than vacation selfies and gorgeous views. Find out what top hotel brands are doing right on Facebook.
- [How Stop & Shop Went Beyond the Aisles](https://likeable.com/blog/2020/how-stop-shop-went-beyond-the-aisles/): Click to read more.
- [4 Top Sports Brands on Social—And What We Can Learn From Them](https://likeable.com/blog/2020/4-top-sports-brands-on-social-and-what-we-can-learn-from-them/): 22% of users say their main reason for using social media is to follow sports. Here are 4 brands as inspiration to revisit your social game plan (pun intended).
- [4 Teen Activists You Should Be Following on Social](https://likeable.com/blog/2020/4-teen-activists-you-should-be-following-on-social/): There are many young activists who have worked tirelessly to spread awareness of climate change. We picked a few you should be following on social media.
- [5 Brands That Are Telling Stories With Episodic Video](https://likeable.com/blog/2019/5-brands-that-are-telling-stories-with-episodic-video/): Spotify, Airbnb, and more.
- [How Brands Are Using Twitch](https://likeable.com/blog/2020/how-brands-are-using-twitch/): Let’s take a look at some of the brands that have taken the leap and actually activated on this platform. Click to learn more.
- [Case Study: CENTURY 21’s Adulting 101 Campaign](https://likeable.com/blog/2017/case-study-century-21s-adulting-101-campaign/): Century 21 Real Estate was looking to refresh its image for millennials. Our Adulting campaign decreased video view costs by 275% despite growing scale.
- [How Brands Successfully Use YouTube](https://likeable.com/blog/2018/how-brands-successfully-use-youtube/): Exploring the content strategies of the top brands on YouTube to understand what works.
- [Top 5 Brands Leveraging AR, Ranked](https://likeable.com/blog/2018/top-5-brands-leveraging-ar-ranked/): While AR is a powerful technology poised to change a number of industries, it’s not to be invested in simply for the sake of it. These are the brands providing real value.
- [To Snap or Not to Snap? Shuttering an Award-Winning Snapchat Program](https://likeable.com/blog/2018/to-snap-or-not-to-snap-shuttering-an-award-winning-snapchat-program/): To Snap or Not to Snap? Snapchat is far from “over.” Ask yourself strategic questions to figure out if your brand should be on the platform.
- [4 Brands That are Winning Instagram Stories](https://likeable.com/blog/2016/brands-that-are-winning-at-instagram-stories/): Snapchat or Instagram? Regardless of what side you choose in the Story Wars, the way the following brands have embraced Instagram Stories is commendable!
- [3 Things Every Marketer Should Learn From Humans of New York](https://likeable.com/blog/2016/3-things-every-marketer-should-learn-from-humans-of-new-york/): If you’re even remotely active on Facebook, you’ve probably come across Humans of New York. The account, largely referred to as HONY, is a photography blog started by Brandon Stanton in 2010. It has since evolved into a best-selling book (plus a second one!) and social media phenomenon that has taken the Internet by storm.
- [3 Things Venmo Can Teach You About Social Media Marketing](https://likeable.com/blog/2016/3-things-venmo-can-teach-you-about-social-media-marketing/): Venmo forbids payment for goods, virtually barring brands from venturing into using it. Nonetheless, there are a few lessons marketers can learn from Venmo.
- [5 Foodie Instagram Accounts You Should Follow](https://likeable.com/blog/2016/5-foodie-instagram-accounts-that-we-love/): Today, Instagram’s food scene is bigger than ever — and with good reason. Foodies still depend on other social media outlets to get the skinny on their favorite chef or hunt down new recipes, but there’s no better food pic fix than the app built for feasting your eyes on. Instagram’s approachability works to create food
- [5 Unique Ways Brands are Using Instagram Stories](https://likeable.com/blog/2016/5-unique-ways-brands-are-using-instagram-stories/): Instagram launched Stories in August as a way to compete with Snapchat for users. Below we will take a look at how a few brands are using this new feature.
- [3 Fitness Brands You Should Follow on Social](https://likeable.com/blog/2016/three-fitness-brands-you-should-follow-on-social/): For those interested in fitness, yoga, or running, these accounts will help you get motivated for your next race, game or whatever your goals you may be.
- [Imitation is Flattery: How 4 Campaigns Got Taken Over by Audiences](https://likeable.com/blog/2015/imitation-is-flattery-how-4-campaigns-got-taken-over-by-audiences/): At a time when nearly everyone has access to a decent camera and some editing software, no brand, artist or civilian is safe from being lampooned.
- [How the Makeup and Cosmetic Industry is Ruling Social Media](https://likeable.com/blog/2016/how-the-makeup-and-cosmetic-industry-is-ruling-social-media/): The makeup industry may be taking over. Between quick tutorials and a growing audience, it’s no wonder the cosmetic industry is doing better than ever before.
- [5 Instagram Fashion Bloggers All Social Media Companies Should Follow](https://likeable.com/blog/2016/fashion-bloggers-all-social-media-companies-should-follow/): Fashion Instagram accounts are no longer about just #OOTDs; they are editorial galleries that follow a story, a theme and a look, to the point where they ultimately represent a brand. The best way for fashion brands and social media marketing companies to learn from these accounts is to follow along closely and listen. Here are
- [3 Tips Social Media Marketers Can Learn From Musicians' Online Branding](https://likeable.com/blog/2016/social-media-marketers-musicians-online-branding/): For the modern working artist, going above and beyond to connect with fans is fundamental. Here's what brands and social media agencies can learn from them.
- [Facebook Content Strategy: The Top 50 Global Brands](https://likeable.com/blog/2016/facebook-content-strategy-top-50-global-brands/): As Facebook slowly morphs into a television network, digital marketers must rethink their content strategies. One thing that demands evaluation is post cadence. How often should brands be posting? What percentage of those posts should be video? When is it appropriate to broadcast Live? Like most things, there's no one clear answer. Each brand is
- [The 3 Best Female Empowerment Campaigns of 2014](https://likeable.com/blog/2014/the-3-best-female-empowerment-campaigns-of-2014/): Many brands have developed campaigns or launched initiatives in 2014 geared toward celebrating women. Here are the 3 best female empowerment campaigns of 2014.
- [3 Hospitals Effectively Using LinkedIn](https://likeable.com/blog/2014/3-hospitals-effectively-using-linkedin/): Gone are the days where LinkedIn was just a place to find a new job. The network has evolved into the premier social destination for professionals to connect with brands and consume content related to their areas of interest. This metamorphosis is particularly appealing to hospitals and medical centers who can become a trusted voice in
- [5 Open-Worthy Email Newsletters](https://likeable.com/blog/2013/email-newsletter-best-practices/): With the right content, your emails will be messages that loyal customers can’t wait to open. Here are five best practices for habit-forming newsletters.
- [5 Innovative Ways for Brands to Use Vine](https://likeable.com/blog/2015/5-innovative-ways-for-brands-to-use-vine/): Brands have caught on to the marketing potential that lies within Vine. If it’s right for your audience, Vine can be a fun way to engage with your following.
- [5 of the Best Fashion Brands on Instagram](https://likeable.com/blog/2015/5-of-the-best-fashion-brands-on-instagram/): Uploading too many photos is annoying, but uploading too few is pointless. There’s an art to Instagram, and these fashion brands have it down to a science.
- [4 Brands Using Interactive Video Well](https://likeable.com/blog/2015/4-brands-using-interactive-video-well/): In this post, we will look into four different types of interactive video, and how your brand might be able to utilize this technology in your own campaigns.
- [Find Your Voice: 5 Brands to Inspire Your Marketing Tone](https://likeable.com/blog/2015/find-your-voice-5-brands-to-inspire-your-marketing-tone/): One of the first stages in developing your brand on social media networks is finding the perfect marketing tone. Here are five successful examples.
- [3 Tips for Covering Live Events on Social](https://likeable.com/blog/2019/3-tips-for-covering-live-events-on-social/): Social media provides several attendee touchpoints throughout the event life cycle and can extend the event experience to other would-be customers at home.
- [Facebook Clear History, Apple ITP & Chrome Updates: What It All Means for Brands](https://likeable.com/blog/2019/facebook-clear-history-apple-itp-chrome-updates-what-it-all-means-for-brands/): In May 2018, Facebook announced that it would be launching a Clear History tool. The tool is finally nearing its release. Here's what that means.
- [Droga 5's Million Project: Brilliant Idea, but a One-in-a-Million Shot at Actually Working](https://likeable.com/blog/2007/droga-5s-million-project-brilliant-idea-but-a-one-in-a-million-shot-at-actually-working/): This is about the buzz-worthiest concept I’ve seen in a long time, and as a licensed, experienced NYC educator I’m uniquely qualified to comment.
- [Social Media Can Be Toxic—Here’s the First Step Towards Change](https://likeable.com/blog/2020/social-media-can-be-toxic-heres-the-first-step-towards-change/): Social media has made it easier than ever to spread hate, but it’s just as easy to spread joy. We created #BeLikeableDay to help create a more likeable world.
- [Everything That’s Happened So Far on Social Media in 2020](https://likeable.com/blog/2020/everything-thats-happened-so-far-on-social-media-in-2020/): It’s too early to tell if the predictions from CES are coming true, but here’s all of the social media news so far in 2020—TikTok, Super Bowl ads, and more.
- [How to Live Stream From Home During COVID-19](https://likeable.com/blog/2020/how-to-live-stream-from-home-during-covid-19/): Click for best practices.
- [Video Wars: TikTok vs. YouTube for Marketing](https://likeable.com/blog/2021/video-wars-tiktok-vs-youtube-for-marketing/): For the better part of the last decade, social media platforms—and therefore, consumers—have become increasingly focused on video. In 2020, 96 percent of consumers increased their online video consumption, and as of 2021, an average person is predicted to spend 100 minutes per day watching online videos. Video is powerful as a marketing tool, and
- [Case Study: AcneFree Sampling Goes Viral!](https://likeable.com/blog/2012/acnefree-sampling-goes-viral/): Social media a great customer service tool and a highly effective way to reach a specific audience, among other things. One of its many promises is virality.
- [Taco Bell Takes "Why Pay More?" Slogan Seriously](https://likeable.com/blog/2008/taco-bell-takes-why-pay-more-slogan-seriously/): Taco Bell thought they were going to get a cheap celebrity promotion for their new value menu but instead they have one angry rapper on their hands.
- [5 Examples of Great Social Media Policies in Action in 2010](https://likeable.com/blog/2010/5-examples-of-great-social-media-policies-in-action/): As social media continues to become a critical part of organizations, many are starting to develop policies to govern it. Here are 5 great examples:
- [5 B2B Companies That Excel At Being Likeable](https://likeable.com/blog/2013/5-b2b-companies-that-excel-at-being-likeable/): Being likeable isn’t an easy task; it requires authenticity and dedication. Here are five companies that excel at doing just that.
- [Copy That: When to Use Short vs. Long Captions](https://likeable.com/blog/2019/copy-that-when-to-use-short-vs-long-captions/): You’ve edited everything to match your brand’s tone and stand out in the feed. Does the caption really make a difference? Yes, and caption length matters too!
- [What's New With YouTube Shorts?](https://likeable.com/blog/2021/whats-new-with-youtube-shorts/): WHAT HAPPENED YouTube has been taking on TikTok and Instagram Reels in the form of YouTube Shorts—vertical-optimized videos that are up to 60 seconds long with the option to capture multiple clips. Traditionally, YouTube videos are filmed with a camera, edited, and uploaded after recording. With Shorts, you can easily and quickly film a clip
- [Are Stories the Future of Social Media?](https://likeable.com/blog/2019/are-stories-the-future-of-social-media/): In 2013, Snapchat launched Stories and forever changed the way users would create and consume content. Learn how to make the most of stories for your brand.
- [What Brands Are Doing With Snapchat National Geofilters](https://likeable.com/blog/2017/what-brands-are-doing-with-snapchat-national-geofilters/): Before puppy tongue lenses, 3D Bitmoji, and voice changing features became standard on Snapchat, there were geofilters.
- [Everything Marketers Need to Know About TikTok](https://likeable.com/blog/2019/everything-marketers-need-to-know-about-tiktok/): First there was Vine, then Musical.ly, and now TikTok. Vine was shut down in 2017, and Musical.ly merged with TikTok in 2018. Very-short-form video lives on.
- [The Dos and Don'ts of Instagram Stories](https://likeable.com/blog/2018/the-dos-and-donts-of-instagram-stories/): To better capture attention on the platform and stay up-to-date with features arriving every few months, take a look at our Instagram Stories best practices.
- [2017 Guide to Social Media Icons](https://likeable.com/blog/2017/2017-guide-to-social-media-icons/): With brands—especially social media platforms—constantly revamping their image, it’s easy to lose track of what HEX code Facebook’s blue actually is or if the Twitter bird has feathers on its head or not.
- [The Rise of Augmented Reality: 3 Apps to Help You Learn the Ropes Now](https://likeable.com/blog/2016/the-rise-of-augmented-reality-3-apps-to-help-you-learn-the-ropes-now/): What can digital marketers do now to make sure they stay ahead of the curve? Here are three apps to help you get a feel for augmented reality’s possibilities:
- [The Top 3 Mistakes You Are Making On LinkedIn](https://likeable.com/blog/2017/the-top-3-mistakes-you-are-making-on-linkedin/): LinkedIn’s own Senior Account Executive, Erica Pyatt, helped us compile a list of the top three mistakes individuals make on LinkedIn and why you should stop.
- [Why Your Brand Should Switch to Instagram Stories](https://likeable.com/blog/2017/why-your-brand-should-switch-to-instagram-stories/): If your business is thinking of hopping on board, consider these “Three Fs of Instagram Stories: Followers, Features, and Funds.”
- [Engagement Is Dead. The New Metric Is Attention.](https://likeable.com/blog/2018/engagement-is-dead-the-new-metric-is-attention/): Marketers should focus on investing in good content that grabs attention and stops the thumb. Pair that with the right paid strategy to reach the right people.
- [2016 Social Media Wish List](https://likeable.com/blog/2016/2016-social-media-wish-list/): We were granted a few of our wishes from last year, but there's always room for improvement. We’ve been extra good this year, so please grant us a few more!
- [How To Write The Perfect Social Media Bio](https://likeable.com/blog/2016/how-to-write-the-perfect-social-media-bio/): You are a beautiful, unique, special snowflake — and you’re being tasked with summarizing all of what makes you amazing in just a few sentences.
- [3 Ways to Grow Your Business Instagram Account](https://likeable.com/blog/2016/3-ways-to-grow-your-business-instagram-account/): In the age of social media, having followers is the foundation of running a successful Instagram campaign. Here are three easy steps to grow a business account.
- [Why Instagram Stories is Your Biggest Opportunity Right Now](https://likeable.com/blog/2017/why-instagram-stories-is-your-biggest-opportunity-right-now/): In just five months, Instagram made its Stories feature extremely popular. Few brands are taking advantage of this offering. It's a massive mistake; here’s why.
- [How to Write the Perfect LinkedIn Profile](https://likeable.com/blog/2017/how-to-write-the-perfect-linkedin-profile/): People make the mistake of treating LinkedIn like a resume site, but there’s more that it can offer to separate you from the crowd. Here are a few tips:
- [Three More Things to Know about Facebook Canvas](https://likeable.com/blog/2017/three-more-things-to-know-about-facebook-canvas/): Facebook has made some significant upgrades to the creative unit. Likeable is here to help. Here's how to get the most out of Facebook Canvas.
- [Top 3 Mistakes You’re Making on Twitter](https://likeable.com/blog/2017/top-3-mistakes-youre-making-on-twitter/): In 2012, we reported on the difference between the @reply and @mention. Users have since mastered the difference, but we now face new and easy mistakes to make.
- [Three Considerations Before Shooting Vertical Video Content](https://likeable.com/blog/2017/three-considerations-before-shooting-vertical-video-content/): In this article, we'll briefly explore the possibilities, new traditions, and considerations to make when planning content for the full-screen phone.
- [How to Write the Perfect Instagram Bio](https://likeable.com/blog/2017/how-to-write-the-perfect-instagram-bio/): Some of our tried-and-true methods for crafting a bio that captures your brand while delivering a follow-worthy first impression.
- [Six Things You Should NOT Do on Twitter](https://likeable.com/blog/2017/six-things-you-should-not-do-on-twitter/): A lot of the standard rules of social media don’t apply when tweeting. Here are six things to avoid to make the most out of your Twitter activity
- [How to Effect Social Change Using Social Media | A Guide](https://likeable.com/blog/2017/how-to-effect-social-change-using-social-media-a-guide/): Social media should be considered a supplement when it comes to cultivating change. In order for there to be mobilization, you must go beyond virtual space.
- [What Facebook's Bet on AR Means for Brands](https://likeable.com/blog/2018/what-facebooks-bet-on-ar-means-for-brands/): Last year’s at F8, Zuckerberg introduced AR to Facebook with the Camera Effects Platform and AR Studio. Now, it's causing brands to shift marketing strategies.
- [What Happens to Presidential Social Media Accounts?](https://likeable.com/blog/2016/what-happens-to-presidential-social-media-accounts/): As the first U.S. president to tweet, the White House has dubbed Obama as “the social media president” — but what happens to @POTUS when Obama is not POTUS?
- [4 Things to Do Before Getting Started on Social](https://likeable.com/blog/2016/4-things-to-do-before-getting-started-on-social/): Social media is one of the most powerful tools in your marketing arsenal. However, just maintaining a social media presence isn’t enough to justify your time and money. Social media requires a significant amount of planning, money, and talent in order to maximize value. Here are a few tips to help you get started.
- [How You Should Be Using Emojis on Social Media](https://likeable.com/blog/2016/how-you-should-be-using-emojis-social-media/): Emojis first appeared in smartphone SMS threads, but now they’re everywhere. There are many ways brands can take advantage of these features and emojis.
- [3 Reasons to Explore Workplace by Facebook](https://likeable.com/blog/2016/3-reasons-explore-workplace-facebook/): Facebook launched a new platform called Workplace. Think project management tool meets email. Workplace is an ad-free platform created to help your business.
- [Is Twitch the Next Big Network for Social Media Marketers?](https://likeable.com/blog/2016/is-twitch-the-next-big-network-for-social-media-marketers/): Despite the growing number of social media networks, social media marketers remain focused, primarily, on the same core group. Facebook, Twitter, and Instagram are the big ones; Snapchat is closing quickly; and YouTube, LinkedIn, Pinterest, and Tumblr serve their specific niches well. But one major network has flown beneath the radar, eluding the call of
- [3 Snapchat Updates You Need to Know](https://likeable.com/blog/2016/3-snapchat-updates-you-need-to-know/): So you’ve applied our litmus test and decided your brand should be on Snapchat. One of the first things to know is Snap remains a platform of frequent updates.
- [3 Need-to-Knows About Facebook’s E-Commerce Initiative](https://likeable.com/blog/2015/3-need-to-knows-about-facebooks-e-commerce-initiative/): This week, Facebook introduced early stages of its plan to take over the world. Okay, not the world, but a huge part of the World Wide Web: e-commerce. Here are three things to know before your News Feed turns into a catalog. Why Should Retailers Hop on Board? Desktop-dwellers are dwindling and people are
- [A Blog About Blogging: Finding the Right Platform For You](https://likeable.com/blog/2016/a-blog-about-blogging-finding-the-right-platform-for-you/): Thinking of joining the blogging community, but unsure of where to begin? Here are 6 platforms to keep in mind. You’re guaranteed to find one to fit your needs.
- [4 Predictions for Social Media in 2016](https://likeable.com/blog/2015/4-predictions-for-2016/): By 2016, social media users are expected to cap two billion users. While some networks are blooming in this social revolution, others may not make it to see New Year’s Day. Trends come and go, but you’ll want to keep your eye on these social media predictions for next year. Comprehensive Profiles Social media
- [What Marketers Can Learn From Facebook and Twitter's Stock Prices](https://likeable.com/blog/2015/what-marketers-can-learn-from-facebook-and-twitter-stock-prices/): While stocks are a mystery to many, the internal workings and decisions of individual corporations can offer important information to social media marketers.
- [Hashtag Etiquette: When to Use Them, When to Lose Them](https://likeable.com/blog/2016/hashtag-etiquette-when-to-use-them-when-to-lose-them/): Sadly, with the emergence of hashtags has come the abuse of hashtags. Read on to learn some rules of thumb when it comes to hashtags and social networks.
- [8 Pinterest Tips and Tricks for Personal and Professional Use](https://likeable.com/blog/2015/8-pinterest-tips-and-tricks-for-personal-and-professional-use/): With new users exploring the site daily, here are some valuable tips and tricks you may not know for navigating Pinterest on a personal and professional level.
- [5 Changes Twitter Should Make After 10 Years](https://likeable.com/blog/2016/5-changes-twitter-should-make/): New features came, like @ tagging, trending topics and hashtags. Yet there are still features that would benefit the platform. Here are five we’d like to see.
- [3 Ways to Make Your Social Media Photography Better](https://likeable.com/blog/2016/3-ways-to-make-your-social-media-photography-better-today/): It’s not easy to be a photographer, especially now, when the definition of photography keeps transforming within a quickly evolving digital landscape.
- [Hashtag Hacks: Best Practices for Social Media](https://likeable.com/blog/2016/hashtag-hacks-best-practices-for-social-media/): Using hashtags as part of your business strategy is actually an important way to ensure your brand stays relevant on social media.
- [Object Recognition — Is it Snapchat’s Future?](https://likeable.com/blog/2016/object-recognition-is-this-snapchats-future/): Snapchat is continually changing and improving its offerings to the public and to advertisers. Along with Snapchat’s recent “memories” introduction, and the newly announced bitmoji partnership, there is also some buzz around Snapchat’s object recognition patent. With memories and bitmoji, Snapchat aims to make more emotional connections for its audience, but with the patent, Snapchat
- [4 Tips For Professionals Entering the Social Media Marketing World](https://likeable.com/blog/2016/4-tips-when-entering-social-media-marketing/): Changing industries can always be difficult. There are new people, new processes, and new challenges that a new environment can bring. When the industry you are going into is one that (figuratively) moves at the speed of light, here are four tips that can help you adjust to the change! 1. Stay Current With the
- [4 Trending Tricks to Create More Dynamic Content](https://likeable.com/blog/2016/4-trending-tricks-to-create-more-dynamic-content/): Your favorite social networks are constantly evolving. Can you believe that Periscope and Meerkat are less than a year old? As often as networks release new features, audiences discover their own innovative techniques for content creation within the software's limitations. Here are four trending methods to create dynamic content for your social media presence,
- [5 Features You Didn't Know Existed on Pinterest](https://likeable.com/blog/2016/5-features-you-didnt-know-existed-on-pinterest/): Pinterest has over 100 million monthly active users. Yet there are many unknown features that brands, can take advantage of. Here are five worth learning.
- [The Past, Present, and Future of Virtual Reality on Social Media](https://likeable.com/blog/2016/the-past-present-and-future-of-virtual-reality-on-social-media/): Virtual reality is coming, just as social media proves to be a conduit for digital escapism. Take off your Oculus Rift, as we explore how VR relates to social.
- [Why Google Maps Is the Social Network for Franchises](https://likeable.com/blog/2016/why-google-maps-is-the-social-network-for-franchises/): When you think about social media for your franchises, you probably default to Facebook, Twitter, or Instagram. But don't discount Google Maps.
- [3 Ways Instagram Stories Can Benefit Social Marketers](https://likeable.com/blog/2016/3-potential-marketing-benefits-of-instagram-stories/): By now, you've surely heard of Instagram Stories, the Snapchat-inspired update that Instagram announced last Tuesday. Rather than competing with or buying Snapchat — two tactics it had previously explored — Facebook, Instagram's parent company, decided that it was time to tip its hat and sincerely flatter its biggest competitor. But Instagram Stories is more
- [5 Photo Editing Apps You'll Want and Need](https://likeable.com/blog/2015/5-photo-editing-apps-youll-want-and-need/): Instagram released an update, but it’s missing a lot. Want text on image, adjustments to color/light, or filters other than their presets? These apps can help.
- [How To Unplug From Social Media (Realistically)](https://likeable.com/blog/2014/how-to-unplug-from-social-media-realistically/): Ah, social media. We love it, can’t get enough of it, and well, let’s admit it, we’re pretty much obsessed with it. But there is a time and a place for tweeting and liking, and in a world full of endless online stimulation, we need to remember to make human connections. A handwritten note is
- [The 10 Commandments of #TBT](https://likeable.com/blog/2014/the-10-commandments-of-tbt-throwbackthursday/): In the last 30 days alone, #tbt was used over 2.3 million times (Brand Bonus: That is a lot of user-generated content). So, how can brands get in on the action?
- [2 Templates for Responding to Strangers on LinkedIn](https://likeable.com/blog/2014/2-templates-for-responding-to-strangers-on-linkedin/): Whether stranger or colleague, keep your LinkedIn network filled with quality connections that are relevant to your goals. You’ll definitely reap the benefits.
- [3 Tips to Boost YouTube Views](https://likeable.com/blog/2014/3-tips-to-boost-youtube-views/): Placing ads to drive people to your video will help, but budget constraints will keep this from working on its own. You’ve got to do more to encourage virality.
- [Uncovering the Strategy: What A Facebook Acquisition Means](https://likeable.com/blog/2014/facebook-acquisitions/): We’ve all heard the news: Facebook acquired WhatsApp and paid a massive sum. Why? What would it mean if Facebook acquired your company? We have some ideas.
- [How And When To Ask For A LinkedIn Recommendation](https://likeable.com/blog/2014/how-and-when-to-ask-for-a-linkedin-recommendation/): When you feel like you need a recommendation or reference immediately, whether it be a new job or business opportunity, it is often too late. In my opinion, asking for a recommendation is very much a science, both in timing and method. Recommendations are the lifeblood of business today. If you are not able to connect deeply
- [Who Are You? How to Develop a Brand Identity for Instagram](https://likeable.com/blog/2014/who-are-you-how-to-develop-a-brand-identity-for-instagram/): Now you’ve decided to take the plunge and put your brand on Instagram. You’re fashionably late, but still have the ability to make a splash.
- [Mobile Friendly: How to Manage Social Media from Your Cell Phone](https://likeable.com/blog/2014/mobile-friendly-how-to-manage-social-media-from-your-cell-phone/): Here are a few helpful apps that you can download and use right from your cell phone today. Master these apps, and social media will be as easy as texting.
- [5 Feeds Every Foodie Should Follow](https://likeable.com/blog/2014/5-feeds-every-foodie-should-follow/): If you love discovering new places to eat, original recipes and restaurant deals, you’re going to love this list foodie accounts. Here are five feeds to follow.
- [3 Quick Updates From F8 - Facebook's Developer Conference](https://likeable.com/blog/2015/3-quick-things-to-know-about-f8-facebooks-developer-conference/): F8 begins today, and it’s already making headlines before it’s begun. An announcement leak came through via the official conference app.
- [6 Social Media Apps You Can't Ignore](https://likeable.com/blog/2015/6-social-media-apps-you-cant-ignore/): To which networks are the younger generations turning? Private, mobile-friendly, messaging-based networks where they can share photos and videos with friends.
- [3 Free and Easy Tools to Monitor Your Competitors on Facebook](https://likeable.com/blog/2015/3-free-and-easy-tools-to-monitor-your-competitors-on-facebook/): Learn how to spy on the competition and generate meaningful data that propels your brand to social media success without spending a dime.
- [The Ultimate Guide to Social Media Icons](https://likeable.com/blog/2015/guide-to-social-media-icons/): How do you know which icon is the most current? Here is a guide that clears through the clutter and includes links to official social media brand assets.
- [Everything You Need to Know About Snapchat Geofilters](https://likeable.com/blog/2015/everything-you-need-to-know-about-snapchat-geofilters/): Snapchat is a popular visual messaging platform where messages disappear after a predetermined period. Geofilters are a key feature for brands.
- [How to Increase Your Instagram Engagement](https://likeable.com/blog/2015/how-to-increase-your-instagram-engagement/): What makes a post successful is its ability to convey your brand’s message to the audience. How do you do that? There’s more to it than just clicking "Share."
- [Why Service-Oriented Companies Should Be on Pinterest](https://likeable.com/blog/2015/why-service-oriented-companies-should-be-on-pinterest/): As most of the media was talking about Snapchat and Instagram, Pinterest was steadily growing. Don't miss out on a large group of potential consumers.
- [The 3 Most Important Things You Need To Know About Jelly](https://likeable.com/blog/2014/the-3-most-important-things-you-need-to-know-about-jelly/): Not ready for Jelly? Here are the three most important things you need to know about Twitter founder Biz Stone’s long-awaited new social media app.
- [9 Things From The '90s That Social Media Replaced](https://likeable.com/blog/2014/9-things-from-the-90s-that-social-media-replaced/): Teens today don't have it as tough as we did: Answering machines sometimes didn't record your message. You had to settle for a celebrity's autograph because you forgot your camera. Times were hard; yet we still found ways to communicate. While social media platforms are relatively new, the way people socialize on them have always
- [7 Things You Can Do With @Medium](https://likeable.com/blog/2014/7-things-you-can-do-with-medium/): Over the summer, we announced that blogging had “found a happy medium” with the new publishing platform from Twitter co-founders Biz Stone and Ev Williams. Since then, Medium has opened to all contributors, moving from “a better place to read and write things that matter” to “everyone’s stories and ideas.” In the fall, the platform
- [Looking To Start a Digital Detox? There’s an App For That.](https://likeable.com/blog/2014/digital-detox-apps/): Rachel Pannullo resolved that 2014 would be the year that she disconnected and took back some well-deserved ‘me’ time. She failed but want to help you succeed.
- [Why You Should Be Funny On Social Media](https://likeable.com/blog/2013/why-you-need-to-be-funny-on-social-media/): Whether your brand voice is wacky, serious, lighthearted, academic, inspirational, or anything in between, it needs at least a few moments of funny. Here’s why.
- [3 Ways the Entertainment Industry Can Make Money Without Destroying The Internet](https://likeable.com/blog/2012/3-ways-the-entertainment-industry-can-make-money-without-destroying-the-internet/): SOPA would not be the end of your earning potential, and this is not the death of musicians everywhere. Here are three ways that you can still make a living.
- [How To: Ruthlessly Prioritize](https://likeable.com/blog/2012/how-to-ruthlessly-prioritize/): We asked Facebook why they pay us so little attention. They said, "You are phenomenal partners. But we as an organization believe in ruthless prioritization."
- [7 Essential Social Media Tools To Stand Out Online](https://likeable.com/blog/2013/7-essential-social-media-tools-to-stand-out-online/): Everyday, there is something new coming out on social. Here are the top seven tools to easily create a valuable, stand-out social media presence for yourself.
- [Curate Your Brand's Content With Pinterest](https://likeable.com/blog/2012/curate-your-brands-content-with-pinterest/): Pinterest isn't the right tool for every brand. However, if your brand has stunning imagery and develops unique products, Pinterest might be agood fit for you.
- [Stop Making This Mistake On LinkedIn (and Other Networks)](https://likeable.com/blog/2013/stop-making-this-mistake-on-linkedin-and-other-networks/): There is one mistake on LinkedIn that I see over and over and that has caused me quite a bit of frustration and confusion.
- [3 Reasons to Use Rich Pins on Pinterest](https://likeable.com/blog/2013/3-reasons-to-use-rich-pins-on-pinterest/): Pinterest holds vital potential for brands. In fact, Pinterest can be more valuable for certain companies than having a Facebook or Twitter presence. That’s because Pinterest offers a clear sales opportunity - 70% of people on Pinterest use it to get inspiration on what to buy. With such a large opportunity at hand, it is
- [What is the Unfollow Protocol When It Comes to Business and Social Media?](https://likeable.com/blog/2012/what-is-the-unfollow-protocol-when-it-comes-to-business-and-social-media/): What is the protocol when it comes to unfollowing or unfriending those in your social media community? Our guest blogger explores the topic.
- [How To: Engage Successfully on Twitter](https://likeable.com/blog/2013/how-to-engage-successfully-on-twitter/): You can converse with anyone on Twitter in many different ways, but the same rule always applies: be yourself. Here are the six tips for engaging on Twitter.
- [Do These 5 Things To Make Your LinkedIn Profile Irresistible](https://likeable.com/blog/2013/do-these-5-things-to-make-your-linkedin-profile-irresistible/): By Brian Murray LinkedIn is the most valuable network for the professional. Many people only consider LinkedIn when they are involved in a job search, but the value extends far beyond that. It can be used to find decision makers or network to find a new opportunity. However, like most things, the time to start using
- [Stop Making This One Mistake On Twitter](https://likeable.com/blog/2012/stop-making-this-mistake-on-twitter/): In its basic form, Twitter is pretty simple. However, there is one mistake plaguing brands and people: not understanding the correct use of the @ symbol.
- [HOW TO: Like A Facebook Page Via Text Message](https://likeable.com/blog/2012/how-to-like-a-facebook-page-via-text-message/): Text “like LikeableMedia” to 32665, which spells out FBOOK. Within seconds you will receive a text message confirming that you have liked our Facebook page.
- [3 Reasons Why LinkedIn is THE Network to Watch](https://likeable.com/blog/2013/3-reasons-why-linkedin-is-the-network-to-watch/): LinkedIn is proving to be so strategic and smart that it is–in this social media professional’s opinion–THE network to keep a close eye on. Here’s why:
- [Why Most People Fail at Hashtags and How To Fix It](https://likeable.com/blog/2012/why-most-people-fail-at-hashtags-and-how-to-fix-it/): One of Twitter's most important contributions is the #hashtag. We've seen hashtags everywhere, but many people just don't understand how to use them.
- [Why No One's Entering Your Facebook Contest](https://likeable.com/blog/2013/why-no-ones-entering-your-facebook-contest/): This is a tough blog to write since we're big proponents of contests, sweepstakes, and anything that adds fun value to your community online. But do it right.
- [3 Things to Know About Facebook's Photo Album Update](https://likeable.com/blog/2013/3-things-to-know-about-facebooks-photo-album-update/): On Monday, Facebook announced the addition of shared photo albums, where multiple users will be able to upload photos to the same album. With 500 million pictures being shared over the internet every day, it's no surprise that Facebook wants to capitalize on a user's innate need to collaborate with photos. However, this is a
- [4 Rules for Creating a Branded Hashtag](https://likeable.com/blog/2013/4-rules-for-creating-a-branded-hashtag/): Companies have been creating branded hashtags for the past six years. Are they good? Make sure your hashtags pass the test by adhering to these four rules.
- [5 Tips for Creating Your Next Global Marketing Campaign](https://likeable.com/blog/2012/5-tips-for-creating-your-next-global-marketing-campaign/): Marketers looking to expand their reach should consider social media. Before you set your sights on a global social media campaign, review these tips.
- [How to Nail Your Brand's Instagram Bio](https://likeable.com/blog/2021/how-to-nail-your-brands-instagram-bio/): We aren’t going to tell you why your brand should be on Instagram. If you’re reading this, you likely already know. What we will tell you is that you might be underestimating the importance of your Instagram bio. The bio may seem like such a small part of your brand’s Instagram presence, but it’s crucial
- [Lo-Fi Content 101: What It Is & How You Can Make It](https://likeable.com/blog/2021/lo-fi-content-101-what-it-is-how-you-can-make-it/): If you’ve been on social media in the past few years, odds are you’ve seen a piece of lo-fi content. Lo-fi is short for “low-fidelity,” which essentially refers to content that has a DIY feel and requires minimal production. No fancy shoots, locations, or actors—just some quick content shot on a phone. Lo-fi content has
- [How to Grow Your Social Following Organically in 2021](https://likeable.com/blog/2021/how-to-grow-your-social-following-organically-in-2021/): In recent years, organic social tactics have gotten a bad rap—and with organic campaigns on Facebook having an average reach of just 5.5 percent, that bad rap is at least somewhat warranted. However, even though brands continue to increase their paid social budgets, it is possible to be successful organically on social. Platforms like TikTok
- [6 Websites for Keeping Up with Viral Content](https://likeable.com/blog/2011/keeping-up-with-viral-content-2/): Many year-end internet "best of" lists are released during December and January. They're always interesting reads, and inevitably a couple of things on each list will be new to you. If you're like us, you won't be able to shake the feeling that you'd be much better off knowing about everything on the lists as
- [How to Develop Social Media Content Pillars](https://likeable.com/blog/2021/how-to-develop-social-media-content-pillars/): The information and tips in this article come from one of Likeable’s Smarter Social™ modules. Learn more about Smarter Social™, our solution for in-house digital teams, here. If you’re reading this, you probably know ​​that quality, social-first content is crucial to success on social media. And, to be honest, crafting a piece of good social
- [Should Your Brand Consider Reddit?](https://likeable.com/blog/2021/should-your-brand-consider-reddit/): With so many different social media platforms available to us in 2021, it can be difficult to discern which ones make the most sense for your brand. Facebook, Instagram, and TikTok stand out as the giants, but might not reach the exact audience you’re looking for. Reddit, on the other hand, is a niche social
- [How to Create Professional Instagram Stories From Home](https://likeable.com/blog/2020/how-to-create-professional-instagram-stories-from-home/): Click to learn more.
- [Making the Most of Motion Graphics During COVID-19](https://likeable.com/blog/2020/making-the-most-of-motion-graphics-during-covid-19-2/): Live action video production can be pretty tricky. So here are four different ways you can use motion graphics, in order from least to most complicated.
- [Social Media & Reproductive Health: A Conversation with Carrie SiuButt of Simple Health](https://likeable.com/blog/2020/social-media-and-reproductive-health/): Learn more.
- [Which Social Media Trends Will Stick Post-Pandemic (And Which Won’t)?](https://likeable.com/blog/2021/which-social-media-trends-will-stick-post-pandemic-and-which-wont/): People spent the pandemic on social media—but what were they doing? And will those habits and trends stick around once the pandemic ends? Read our predictions.
- [8 Photography Tips for Working Remotely](https://likeable.com/blog/2020/8-photography-tips-for-working-remotely/): Here are a few of our best work from home photography tips! Read on to see them all.
- [How Companies Can (and Should) Approach Diversity & Inclusion: A Conversation with Essence Souffrant](https://likeable.com/blog/2020/how-companies-can-and-should-approach-diversity-inclusion-a-conversation-with-essence-souffrant/): Likeable hosts speak with digital marketing manager Essence Souffrant about her experience as a Black woman living through this moment in history.
- [Summer 2020’s Biggest TikTok Trends](https://likeable.com/blog/2020/summer-2020s-biggest-tiktok-trends/): Love it or hate it, you can’t deny that TikTok IS the moment. Prepare to be amused.
- [The Best Photo Editing Apps of 2020](https://likeable.com/blog/2020/the-best-photo-editing-apps-of-2020/): Everyone has a camera attached at their hip now. So we put together a list of the five best photo editing apps to help make all of your pics look their best!
- [10 Ideas for Holiday Campaigns on Social Media](https://likeable.com/blog/2019/10-ideas-for-holiday-campaigns-on-social-media/): ‘Tis the season to be… strategic? Surprise and delight, anyone?
- [Sound Off: 3 Tips for Creating Watchable Silent Videos](https://likeable.com/blog/2019/sound-off-3-tips-for-creating-watchable-silent-videos/): Because these days, people are consuming content anywhere they can.
- [3 Video Techniques Your Brand Should Try](https://likeable.com/blog/2019/3-video-techniques-your-brand-should-try/): Grab your audience’s attention with these creative styles.
- [Talking Mental Health on Social? Here's What You Should Know](https://likeable.com/blog/2019/talking-mental-health-on-social-heres-what-you-should-know/): In recent years, mental health has become a popular and much more public topic—and with good reason. Learn more from brands like Burger King, Hulu, and more.
- [Long-Form Content Goes Social: Here’s What You Need to Know to Create Your Own](https://likeable.com/blog/2019/long-form-content-goes-social-heres-what-you-need-to-know-to-create-your-own/): How do you create episodic content that resonates? Make sure you consider these 4 things.
- [4 Steps to Creating a Social Media Strategy for Your Blog](https://likeable.com/blog/2019/4-steps-to-creating-a-social-media-strategy-for-your-blog/): On average, companies that blog have 55 percent more visitors to their websites, and 57 percent of marketers say they’ve gained customers through blogging. Here are a few blog-related social media strategy tips from our resident experts.
- [3 Tips for Creating Successful Microvideos](https://likeable.com/blog/2019/3-tips-for-creating-successful-microvideos/): How to make your audience stop, watch, and actually hear your message.
- [4 of the Best Brands on Pinterest](https://likeable.com/blog/2018/4-of-the-best-brands-on-pinterest/): Pinterest currently has more than 200 million monthly active users, and 61 percent of users have made a purchase after seeing business content on the platform.
- [The Do’s and Don'ts of Facebook Live](https://likeable.com/blog/2017/the-dos-and-donts-of-facebook-live/): No matter how complicated or simple your idea is, success will depend on mastering the logistics of broadcasting live.
- [How B2B Marketers Are Using Facebook](https://likeable.com/blog/2017/how-b2b-marketers-are-using-facebook/): Many of the world’s biggest B2B companies are already using Facebook to deliver targeted messages, collect brand loyalists, and generate leads.
- [Moving Consumers with AR and Social Media](https://likeable.com/blog/2018/moving-consumers-with-ar-and-social-media/): Augmented reality is poised to be the tech innovation of the decade—fundamentally transforming the way we experience the world.
- [Arguably Dead for Years, We Officially Say Goodbye to StumbleUpon](https://likeable.com/blog/2018/arguably-dead-for-years-we-officially-say-goodbye-to-stumbleupon/): Once widely thought to be the leader in referral traffic online, StumbleUpon suffered a slow demise at the hand of rival sites.
- [There’s a Better Way to Find the Right Agency Partner](https://likeable.com/blog/2017/theres-a-better-way-to-find-the-right-agency-partner/): What's missing in the RFP process is the most important part of a partnership, which is the open dialogue between brand and agency.
- [2017 Social Media Specs](https://likeable.com/blog/2017/2017-social-media-specs/): With the social media in flux, it's hard to keep up with the specs. If you know them by heart, that’s very impressive. For everyone else, here is a quick cheat
- [Why Brands Should Use Instagram Stories Highlights](https://likeable.com/blog/2018/why-brands-should-use-instagram-story-highlights/): By curating, archiving, and highlighting Instagram Stories, brands have found that they’re able to optimize their customer experiences on the platform.
- [Our Augmented Reality Facebook Game Helps Users Focus on the Positive](https://likeable.com/blog/2018/our-augmented-reality-facebook-game-helps-users-focus-on-the-positive/): Likeable’s “Pop to Stay Positive” AR Facebook game is designed to brighten your mood.
- [5 Things Every Marketer Should Know About AR](https://likeable.com/blog/2018/5-things-every-marketer-should-know-about-ar/): As augmented reality continues to grow, there are many opportunities to take advantage of AR to create interactive experiences and engage with consumers on a deeper level. Here are five things that every marketer should know before diving into the world of AR.
- [7 New Instagram Features You May Have Missed](https://likeable.com/blog/2018/7-new-instagram-features-you-may-have-missed/): A roundup of the most important new features from Instagram that marketers need to know.
- [Vertical Video: Changing How We Perceive Imagery](https://likeable.com/blog/2018/vertical-video-changing-how-we-perceive-imagery/): Aspect ratio is the proportional relationship between width and height. There is a shift to a 9:16 aspect ratio—here’s why your brand should embrace it.
- [The First Question Marketers Should Ask Before Making Social Video](https://likeable.com/blog/2018/the-first-question-marketers-should-ask-before-making-social-video/): Advertisers often use “social video” as a blanket term. Does this make things easier? Or lead brands astray?
- [5 Food Styling Tips for Better Instagram Photos](https://likeable.com/blog/2019/5-food-styling-tips-for-better-instagram-photos/): Don’t play with your food (too much). And four more tips. Read on to learn how to make your food photography more Instagram-worthy.
- [What Pinterest’s E-Commerce Push Means for Brands](https://likeable.com/blog/2019/what-pinterests-e-commerce-push-means-for-brands/): Pinterest has become a social media powerhouse for e-commerce, ramping up its digital shopping capabilities. Learn what this means for your brand.
- [3 Mistakes You’re Making on Instagram](https://likeable.com/blog/2017/3-mistakes-youre-making-on-instagram/): Setting yourself or your brand up for Instagram success seems like it should be a breeze, but alas, there are a few key mistakes I’ve seen more often than not.
- [Three Things That Are Exciting About Snapchat Right Now](https://likeable.com/blog/2017/three-things-that-are-exciting-about-snapchat-right-now/): If you have been keeping up with all things social media, you know that it has been a battle royale between Snapchat and Instagram these past months. Everything Snapchat can do, Instagram can do better, right? Many may think this, but Snapchat is showing itself to be a relentless innovator as it continues to
- [Top 3 Mistakes You’re Making on Pinterest](https://likeable.com/blog/2017/top-3-mistakes-youre-making-on-pinterest/): Some brands just don’t make sense on Pinterest, but for others, fixing a few common mistakes can quickly unleash the platform's full potential.
- [Four Tips for Taking Delicious Food Photos on Instagram](https://likeable.com/blog/2017/four-tips-for-taking-delicious-food-photos-on-instagram/): If you’re on Instagram, then you’ve experienced food envy. Want to elicit the same reaction from your friends or followers? Just follow these simple tips for drool-inducing food photography.
- [How to Win the Holidays on Facebook](https://likeable.com/blog/2017/how-to-win-the-holidays-on-facebook/): Hot, sweltering temperatures mean it’s time to start planning those big holiday campaigns. Here are six tips to help you create an impactful holiday season.
- [The Dos and Don'ts of Snapchat](https://likeable.com/blog/2017/the-dos-and-donts-of-snapchat/): Be sure not to make this mistake while representing your brand on Snapchat, otherwise your audience will see you as unfamiliar and awkward with the platform.
- [3 Basic Principles Of Design](https://likeable.com/blog/2016/3-basic-principles-of-design/): The three main principles of design to consider are typography, hierarchy and color. These three principles will help you to review or get started on a design.
- [A Designer's Guide to Snapchat Geofilters](https://likeable.com/blog/2016/a-designer-guide-to-snapchat-geofilters/): These image overlays, only available on the multimedia messaging platform, have turned into a huge asset for advertising executives and PR professionals alike.
- [What Does It Mean to Be “On-Brand?”](https://likeable.com/blog/2017/what-does-it-mean-to-be-on-brand/): Anyone can refer to a brand guidelines PDF and follow a formula to create an eye-catching billboard, but how does that translate to Facebook or Instagram?
- [Snapchat Update: Introducing "Memories"](https://likeable.com/blog/2016/snapchat-update-introducing-memories/): Last week, Snapchat revealed an exciting update. By introducing Memories, users now have a way to save Snaps and Stories to look back on.
- [Social Media Character Count Best Practices](https://likeable.com/blog/2016/social-media-character-count-best-practices/): What works on Facebook may not fit on Twitter, and the hashtags you use on Instagram may not be best for your Facebook post. Use this guide for best practices.
- [Where Can Brands Start with Good Content?](https://likeable.com/blog/2016/where-can-brands-start-with-good-content/): What can marketers do to jump-start quality ideas? We sat down with Allison Casey, Senior Art Director at Likeable Media, to find out.
- [The Most Overused Words in Blogging](https://likeable.com/blog/2016/the-most-overused-words-in-blogging/): Here’s a list of a few offenders to keep an eye on when blogging. It’s not that these are forbidden, but you should be aware of overusing them.
- [Quick Tips: Social Media Copywriting 101](https://likeable.com/blog/2016/quick-tips-social-media-copywriting-101/): There's copywriting and there's is social media copywriting. With short character counts and attention spans, the right copy helps break through the clutter.
- [3 Strategies for Marketing on Facebook Live](https://likeable.com/blog/2016/3-strategies-for-marketing-on-facebook-live/): Here are 3 strategies that are common among very different early adopter brands, all of whom have successfully used Facebook live in their marketing efforts.
- [The Pros and Cons of Social Listening Tools](https://likeable.com/blog/2016/the-pros-and-cons-of-social-listening-tools/): Like most things, there are pros and cons you should consider before basing your success completely off the data these social listening tools provide.
- [How to Make True 360˚ Photos with Your Smartphone for Facebook](https://likeable.com/blog/2016/how-to-make-true-360-photos-with-your-smartphone-for-facebook/): Google's Photo Sphere (now Street View) allows you to take 360˚ Google Street View images with your smartphone to post on Google Maps. The app has other uses.
- [What Does Engagement Rate Actually Tell You?](https://likeable.com/blog/2017/what-does-engagement-rate-actually-tell-you/): It doesn't tell you about negative and positive sentiment. It doesn't tell you about video views. It doesn't account for variations in the underlying totals.
- [Essential Steps for Content Production](https://likeable.com/blog/2017/essential-steps-for-content-production/): Social strategy is important, but you still have to execute. Jaime Gullotti, a Likeable Project Manager, shares tips to make quality social creative quickly.
- [How Millennials are Changing the English Language](https://likeable.com/blog/2016/how-millennials-changing-english/): In short, by shortening. Since millennials value authenticity, social media marketers who want to get their attention should value millennials’ style of speech.
- [5 Benefits of Facebook Groups for Business](https://likeable.com/blog/2017/5-benefits-of-facebook-groups-for-business/): You may already be using Facebook to market your brand, but have you considered Facebook Groups?
- [Longer Video Now Matters More on Facebook](https://likeable.com/blog/2017/longer-video-now-matters-more-on-facebook/): Facebook has announced an update regarding how it ranks videos. They say that “percent completion” inspired a change that will favor longer, engaging videos.
- [Development, Feedback, and Your Agency](https://likeable.com/blog/2017/development-feedback-and-your-agency/): Whether you’ve been working with agencies for years, or you just started working with one for the first time, the process of developing content is probably the hardest process to streamline with your creative partner. Below are some guidelines of what to ask from your agency to make sure your workflow is as smooth as
- [Facebook Vertical Video Rollout Continues](https://likeable.com/blog/2017/facebook-vertical-video-rollout-continues/): Facebook has shared several updates intended to make watching videos “richer, more engaging, and more flexible.”
- [Taglines – Do’s and Don’ts](https://likeable.com/blog/2016/taglines-dos-and-donts/): Research points to some interesting insights that are important for brands selecting a tagline for their newest campaign. Here are some Do’s and Don’ts.
- [A Discussion About Authenticity in Influencer Marketing](https://likeable.com/blog/2016/a-discussion-about-authenticity-in-influencer-marketing/): Image originally published on AdvertisingWeek.com As social media storytellers, we shed a virtual emoji tear when we think about the lack of genuine content that lives in our Instagram feeds. At this year’s Advertising Week conference in New York City, we had the pleasure of attending a panel with like-minded people, and we were able
- [How to Hold Effective Meetings](https://likeable.com/blog/2016/how-to-hold-effective-meetings/): Meetings can frequently feel directionless, repetitive, or even endless. Here are some steps you can take to get the most out of your meetings.
- [4 Copywriting Tips for Pharmaceutical Marketing](https://likeable.com/blog/2016/4-copywriting-tips-for-pharmaceutical-marketing/): Pharmaceutical products are highly regulated and all marketing must comply with their legal guidelines. These rules vary, but here are some general tips.
- [How to Make Your Brand Stand out in the Feed](https://likeable.com/blog/2016/how-to-make-your-brand-stand-out-in-the-feed/): “Attention is a currency.” More than ever, this is extremely relevant for social media marketing. When a person checks their Facebook account, several things demand his or her attention — notifications, messages, events, posts, ads and so on. If you are a brand trying to reach and resonate with this person, how can you earn their
- [8 Ways to Spark Creative Genius](https://likeable.com/blog/2016/8-ways-to-spark-creativity/): Writers block and design slumps are real, especially in social media and content marketing, where you're expected to crank out the "next big thing" every day.
- [Save These Dates in 2016](https://likeable.com/blog/2016/save-these-dates-in-2016/): Two big events are happening in 2016: The Summer Olympics and Presidential Election. But what else will marketers be able to capitalize on? Here are some dates you may want to mark in your calendar: January 24 - February 22 The X-Files: Mulder & Scully are back for a six-episode mini-series. February 29 Leap
- [Social Media Marketing: To GIF or Not to GIF?](https://likeable.com/blog/2016/social-media-marketing-to-gif/): There’s a question we need to be asking ourselves about GIFs, and it has nothing to do with pronunciation. Far more pertinent than a hard or soft G is the question of when we should add GIFs into our social media and content marketing strategies. Let's walk through the issue. Technical Definition Let’s start by
- [Snapchat Geofilters: How Can Social Media Marketers Use Them?](https://likeable.com/blog/2016/snapchat-geofilters-social-media-marketers/): In contract with most social media platforms, for brands and content marketing agencies creating their own filters Snapchat reports only two metrics.
- [5 Ways Social Media Has Changed the Way We Exercise](https://likeable.com/blog/2016/5-ways-social-media-has-changed-the-way-we-exercise/): Social media has allowed brands to overcome obstacles there were previously no solutions for. Here are five ways social media has changed the way we exercise.
- [4 Alternative Photography Websites to Stock Photography](https://likeable.com/blog/2015/4-alternatives-to-stock-photography/): Here are some non-stocky websites that will allow you to leverage your business and become more authentic and beautiful.
- [Cultural Holidays: To Post or Not to Post?](https://likeable.com/blog/2016/cultural-holidays-to-post-or-not-to-post/): Social media users are getting increasingly intolerant of irrelevant brands inserting themselves into popular conversations. This is especially true of cultural holidays. Social media offers the consumer a quick, visible and viral way to create a backlash when they see a brand trying to capitalize on a serious subject. This danger has motivated some brands
- [Social Media Networks As Big Business Departments](https://likeable.com/blog/2016/social-media-networks-as-big-business-departments/): Imagine all of your favorite social platforms are people. Imagine they worked together in a business, and each had a particular role for the company. Who is HR?
- [The Content Brainstorm: 5 Tips for Social Media Marketers](https://likeable.com/blog/2016/the-content-brainstorm-5-tips-for-social-media-marketers/): When you Google “brainstorming techniques,” a majority of the articles talk about brainstorming for the creation of new products. But what do you do if you don’t need a new product, just an idea? An image, a video, a campaign? These are the things that social media marketers are always on the lookout for, and
- [7 Tips for Building Social Media Infographics](https://likeable.com/blog/2016/7-tips-social-media-infographics/): Infographics are popular pieces of social media content. But before you decide to create an infographic, you should look at this one.
- [100+ Digital-Friendly Symbols to Use on Social Media ☺ ✔ 💋](https://likeable.com/blog/2015/100-digital-friendly-symbols-to-use-on-social-media/): Recent online chatter has turned to emoji, the Japanese characters made popular with the rise of messaging on smartphones, as its next trendy way of expression.
- [Top Social Media Platforms Cheat Sheet [Infographic]](https://likeable.com/blog/2015/top-social-media-platforms-cheat-sheet/): Whether you work for a brand that is new to social or you're trying to keep up with the times, you should know which platforms are necessary for your company.
- [Why Brands Should Embrace Emoji Reaction Buttons](https://likeable.com/blog/2015/why-brands-should-embrace-emoji-reaction-buttons/): Sentiment is one of the hardest things to report with social media. With the possibility of emoji reaction buttons coming down the pipeline, this will no longer be an issue. Facebook has long resisted the “dislike” button. And they have a point to fear negativity spiraling. The addition of six emoji reactions to the
- [A Marketer's Guide to Reddit](https://likeable.com/blog/2015/a-marketers-guide-to-reddit/): Reddit is not a particularly welcoming place for brands. However, here are a few ways for marketers to tap into Reddit without getting down-voted into oblivion.
- [How Social Media Makes Time Travel Possible](https://likeable.com/blog/2015/how-social-media-made-time-travel-possible/): In this blog, we will explore what makes social media the proclaimed conduit of time travel. And we will discuss how it can improve your digital strategy.
- [Motion Graphics: 5 Things You Didn't Know You Could Do](https://likeable.com/blog/2015/5-ways-you-may-not-have-thought-to-use-motion-graphics/): You can animate already-designed (vector-based) graphics or create them from scratch. Here are a few things you didn’t know you could do with motion graphics.
- [8 Twitter Mistakes to Avoid at All Costs](https://likeable.com/blog/2015/8-twitter-mistakes-to-avoid-at-all-costs/): Twitter can be a confusing place with hashtags, @mentions, and a character limit. Here are 8 mistakes to avoid so your company’s Twitter can be spectacular.
- [Facebook Instant Articles: The Pros and Cons](https://likeable.com/blog/2015/facebook-instant-articles-the-pros-and-cons/): Earlier this month, Facebook launched Instant Articles: a feature that allows mobile users to experience content without ever leaving the social network. Since then, publishers, marketers and social media experts have been quick to debate the merits of the service. Some have even gone as far as warning that the product will give complete control
- [Blogging Best Practices for Brands](https://likeable.com/blog/2015/blogging-best-practices-for-brands/): Driving traffic without a solid blogging strategy would be a missed opportunity. Let’s look at a few brands that are following blogging best practices.
- [Activism or Slacktivism: Can Social Media Cause Social Change?](https://likeable.com/blog/2015/activism-or-slacktivism-can-social-media-cause-social-change/): What are the masses accomplishing, if anything, by using social media for sociopolitical change? Here’s the good, the bad, and how to get involved successfully.
- [Brace Yourself: Vertical Video Is Growing](https://likeable.com/blog/2015/brace-yourself-vertical-video-is-growing/): Vertical viewing now accounts for 29% of view time (compared to 5% just five years ago) and continues to grow. This is a huge opportunity for marketers.
- [It’s Father’s Day on Sunday?! 5 Brands on Facebook That Are Capitalizing on Procrastinators](https://likeable.com/blog/2015/its-fathers-day-sunday-5-brands-on-facebook-that-are-capitalizing-on-procrastinators/): Many sons and daughters out there are still racking their brains for ideas during the week of Father’s Day. These last-minute campaigns are worth celebrating.
- [Why 2015 is the Year of Video](https://likeable.com/blog/2015/why-2015-is-the-year-of-video/): It’s safe to say that this will be social media’s Year of Video. What triggered the sudden push? Probably the wildly successful ALS Ice Bucket Challenge.
- [Cheat Sheet: Marketing with Snapchat](https://likeable.com/blog/2014/cheat-sheet-marketing-with-snapchat/): Here’s a crash course on two of Snapchat's newest features and practical ways to make them work for you.
- [How To Increase Engagement With Gamified Video](https://likeable.com/blog/2015/how-to-increase-engagement-with-gamified-video/): With recent data placing the medium firmly at the top of the Facebook food chain, a sea of video competition is nearly inevitable moving deeper into the year.
- [12 Easy Steps for Creating an Awesome Blog Post](https://likeable.com/blog/2015/12-easy-steps-for-creating-an-awesome-blog-post/): Whether blogging is part of your job or something you do for fun, one of the hardest tasks is creating posts compelling enough to make your readers want more.
- [Avoid These 5 Content Marketing Mistakes if You Want to Win](https://likeable.com/blog/2015/content-marketing-mistakes/): Content marketing can be an important asset for business success, so skipping it could be a huge error. Doing it poorly could also be fatal for your business.
- [3 Ways to Reach New Consumers with Social Media](https://likeable.com/blog/2015/3-ways-to-reach-new-consumers-with-social-media/): New users are the lifeblood of every brand. Here are three ways social media can help you target and attract new buyers for your product.
- [It's Like That: 6 Social Media Lessons from Mariah](https://likeable.com/blog/2014/its-like-that-6-social-media-lessons-from-mariah/): Mariah knows a thing or two about social media as made evident by her songs. Read on for six social media lessons we can learn from the music of Mariah Carey.
- [3 Ways to Kick-Start Your Brainstorms](https://likeable.com/blog/2015/3-ways-to-kick-start-your-brainstorms/): Content rules social media, and the need for brands to produce high quality, highly relevant content only increases. Here are key tactics to keep ideas flowing.
- [7 Social Media Buzzwords Accurately Defined by GIFs](https://likeable.com/blog/2014/7-social-media-buzzwords-accurately-defined-by-gifs/): What is it about social media that elicits a never-ending list of buzzwords and industry jargon? Below are 7 great social media buzzwords defined by GIFs.
- [5 Trends That Will Define Your 2015 Social Success](https://likeable.com/blog/2014/5-trends-that-will-define-your-2015-social-success/): A lot of brands mention some themes that will impact 2015. Here are the five main things that you should be thinking about now during your 2015 planning.
- [How To: Create Tweets That Will Get You Noticed](https://likeable.com/blog/2015/how-to-create-tweets-that-will-get-you-noticed/): Twitter feeds are inundated with news, opinions, advertising, facts, and much more. For many brands, the question remains: How do we get noticed? Here's how.
- [How to Assign ROI Value to Social Media Metrics](https://likeable.com/blog/2015/how-to-assign-roi-value-to-social-media-metrics/): We’ve paid close attention to the following metrics for our business, but are they the right ones? The industry is changing, and so is the way we measure ROI.
- [7 Content Creations You Haven’t Thought to Use](https://likeable.com/blog/2015/7-content-creations-you-havent-thought-to-use-on-social-media/): With simple photos decreasing in organic value on Facebook, and text-based tweets getting less engagement, how should you get your audience’s attention?
- [17 Things You Should Never Say to Your Boss](https://likeable.com/blog/2013/17-things-you-should-never-say-to-your-boss/): We asked 17 young “bosses” — leaders from The Young Entrepreneur Council (YEC) — what the worst thing they’d ever been told is. Here's what we learned.
- [12 Twitter Tips for Bloggers [INFOGRAPHIC]](https://likeable.com/blog/2014/twitter-tips-for-bloggers/): Here are our top 12 Twitter tips for bloggers in 2014, replete with an infographic. What are your Twitter tips?
- [5 Ways To Brainstorm Better](https://likeable.com/blog/2013/5-ways-to-brainstorm-better/): The social space is loud, fast, and demanding of innovation. Brands must pivot quickly both because of news and PR and sudden updates to social media platforms.
- [Why Brands Should Use GIFs](https://likeable.com/blog/2014/why-brands-should-use-gifs/): By Angela Kuo When the long-awaited news that Twitter now supports animated GIFs broke, not only did meme-savvy internet users rejoice by tweeting their all-time favorite GIFs, but many brands jumped into the celebration as well. The fact is, animated GIFs have been a part of the world of online memes for quite some time
- [6 Grammar Mistakes You’re Making on Social Media](https://likeable.com/blog/2014/6-grammar-mistakes-youre-making-on-social-media/): You wrote “their” instead of “there” in a post. As a person, the worst that happens is your friend comments. As a brand, the implications could be far greater.
- [5 Mad Men Quotes That Perfectly Apply To Social Media Today](https://likeable.com/blog/2014/mad-men-quotes-social-media-today/): The insights they provide is oddly applicable to modern day social media marketing. Here’s some Sterling Cooper branded advice we recommend that you consider.
- [The Cupcake Shared ‘round The World…](https://likeable.com/blog/2014/crumbs-cupcake-ebay/): For more than three years, Crumbs Bake Shop has been part of the birthday tradition at Likeable Media. Without fail, our team awkwardly surprises staff members with an impromptu rendition of “Happy Birthday” on their special day. Then, on 7/7/14 --- Wait... 7 + 7 = 14! This means something, right?! --- this happened: We
- [4 Ways to Reengage Your Bored Facebook Following](https://likeable.com/blog/2013/4-ways-to-reengage-your-bored-facebook-following/): The best Facebook marketers all do one thing remarkably well: they act like humans. They understand why people use the platform, and they create good content.
- [7 Things You Didn't Know You Could Do on Snapchat](https://likeable.com/blog/2013/7-things-you-didnt-know-you-could-do-on-spapchat/): In case you didn’t know, there’s more to this app than just selfies. Snapchat recently updated, and here are a few things you might want to try out!
- [3 Ways to Find Content Inspiration](https://likeable.com/blog/2014/3-ways-to-find-content-inspiration/): Each month, we are presented with the task of creating new content for brands that we work with. The keyword here being new. The reason we stress this word is because too often brands reuse images and copy that their communities have already seen. According to the Custom Content Council, "90% of consumers find custom
- [How to Use Social Media to Amplify Your Crowdfunding Campaign](https://likeable.com/blog/2014/social-media-to-amplify-crowdfunding/): You need more funding for your business/product/service, so you use a crowdfunding platform as your springboard. Here are some tips to help spread awareness:
- [The Ultimate Cheat Sheet for Social Media Dimensions](https://likeable.com/blog/2014/cheat-sheet-for-essential-social-media-specs-infographic/): With the social media space in constant flux, it can be difficult to keep up with the ever-changing specs for each channel. Who knows these numbers by heart?
- [Love at First Sight: How to Make Readers Smitten with Your Blog Post](https://likeable.com/blog/2014/tips-for-blog-titles/): What's the first thing you notice when you're looking for love? Is it nice eyes? Smooth hair? A huge Twitter following? There's often something that immediately catches the eye, making us look twice. And when it comes to getting an audience to fall in love with your blog post, the same applies. You must have
- [Dos and Don'ts of Using Stock Photography vs. Original Imagery](https://likeable.com/blog/2014/dos-and-donts-of-using-stock-photography-vs-original-imagery/): How do you determine when to put the time and funds toward producing original imagery? Here are a few simple do’s and don’ts of using stock photography.
- [How to Make Brands Sexy on Social](https://likeable.com/blog/2014/how-to-make-brands-sexy-on-social/): We’re all feeling he pressure on brands to be noticed on social media. Here are some tips for how to sexy-up your brand and get noticed on social.
- [3 Tips for Engagement During Live Events](https://likeable.com/blog/2014/3-tips-for-engagement-during-live-events/): The value of live events for marketers no longer relies on expensive advertising or sponsorships, but allows for direct engagement with fans.
- [Facebook Content: What's the Point Anymore?](https://likeable.com/blog/2014/facebook-content-whats-the-point/): Facebook significantly changed its algorithm in the last few months. Beginning last August, brands across the platform saw reach suffer tremendously.
- [An Important Lesson from Breaking Bad: Claim Your Territory](https://likeable.com/blog/2013/an-important-lesson-from-breaking-bad-claim-your-territory/): The truth is, without real-time content, you’re not fully providing “that fix” your community wants—and expects. You want to be Heisenberg, not Captain Cook.
- [15 Animals Who Dominate the Internet Kingdom](https://likeable.com/blog/2014/15-animals-who-dominate-the-internet-kingdom/): No matter the shape, size, or amount of fur, it is clear that consumers are crazy about animals. Ask yourself: How could you use animals in your advertisements?
- [5 Small Design Changes That Make A Big Difference](https://likeable.com/blog/2014/5-small-design-changes-that-make-a-big-difference/): It is important to make design decisions on social media based on what your brand is trying to say. Here are 5 small design changes that make a big difference.
- [How Brands Can Communicate Through Emojis](https://likeable.com/blog/2014/how-brands-can-communicate-through-emojis/): The word emoji literally means means “picture” (e) + “character” (moji). Today we see them in our inboxes and social feeds, and tattooed on people's bodies.
- [5 Lessons My 97 Year Old Bubbe Taught Me About Social Media](https://likeable.com/blog/2013/5-lessons-my-97-year-old-bubbe-taught-me-about-social-media/): My 97 year old Bubbe passed away. While she never understood what I did for a living, as I wrote her eulogy I realized what she taught me applies to my trade.
- [How To: Plan Your Content Calendar Like a Pro [with Free Template]](https://likeable.com/blog/2013/how-to-plan-your-content-calendar-like-a-pro-with-free-template/): The best posts aren’t thought up on the spot.. Planning your content will increase the quality of it. Here are four tips to help you plan content like a pro.
- [What Does It Really Mean To Have A "Likeable" Brand?](https://likeable.com/blog/2012/what-does-it-really-mean-to-have-a-likeable-brand/): Likeability is fascinating partly because the word is so subjective. One obstacle we have to overcome is this burning need to be likeable to everyone.
- [3 Tips To Create A Unique Brand Personality](https://likeable.com/blog/2013/3-tips-to-create-a-unique-brand-personality/): There’s no such thing as a boring brand. What, you say? My brand is a total snoozefest! How on earth do I get people to care about my not-so-interesting product? The answer is brand personality! No matter the product, talking about one thing can get old pretty quickly. Just like people, brands must develop dynamic
- [3 Ways to Use Pheed to Amplify Your Brand](https://likeable.com/blog/2013/3-ways-to-use-pheed-to-amplify-your-brand/): Pheed represents a new opportunity for brands to connect with younger demographics in an engaging way on mobile. Here are three ways your company can stand out.
- [4 Brands That Did Mother's Day Campaigns Right](https://likeable.com/blog/2013/4-brands-that-did-mothers-day-campaigns-right/): While children were preparing to have special days with their mothers, brands planned to reward their customers. Here are four of our favorites from this year:
- [How To Successfully Leverage Celebrities In Your Social Media Strategy](https://likeable.com/blog/2013/3-brands-that-successfully-leverage-celebrity-spokespeople-in-their-social-media-strategy/): With an abundance of followers, celebrities can boost a brand’s own following. Check out how these three brands are using their celebrity partners in social.
- [3 Reasons Why Your Brand Should Turn Up The Volume On Spotify](https://likeable.com/blog/2013/3-reasons-why-your-brand-should-turn-up-the-volume-on-spotify/): Brands must evolve and find new ways to engage their audiences. With Facebook integration, brand apps, and 20 million songs, Spotify provides a key platform.
- [5 Things You Need To Know Before Creating Your Social Media Strategy](https://likeable.com/blog/2013/5-things-you-need-to-know-before-creating-your-social-media-strategy/): When working in an industry like social media, you can't create strategies for the present. By the time you complete your marketing strategy, all the tools and networks you rely on will have changed. In order to be strategic and be ahead of your competitors, you have to look into the future. What trends are
- [Get Schooled: Top 10 Mobile Apps for Knowledge Seekers](https://likeable.com/blog/2011/get-schooled-top-10-apps-for-knowledge-seekers/): It’s that time of the year again – back to school! Get ready to learn. Check out this list of ten apps that will get your brain cells moving.
- [A Likeable Cheat Sheet for Facebook Sizes and Dimensions](https://likeable.com/blog/2012/a-likeable-cheat-sheet-for-facebook-sizes-and-dimensions/): Facebook is an image-heavy network. From the cover photo, to each post that keeps fans engaged, it's important that your content looks the best that it can.
- [Tricks and Treats in Social Media: 3 Awesome Halloween Campaigns](https://likeable.com/blog/2011/tricks-and-treats-in-social-media-3-awesome-halloween-campaigns/): Besides the fact that it’s a seasonal holiday (which we all know brands love), Halloween allows for endless creativity. It's is a marketer’s dream.
- [7 Game Dynamics to Propel Your Business](https://likeable.com/blog/2011/7-game-dynamics-to-propel-your-business/): A variety of brands are using gamification strategies in unique and unexpected ways. We’ll only see that increase as these strategies prove successful.
- [The Evolution of the Consumer: Customer-Centricity](https://likeable.com/blog/2012/the-evolution-of-the-consumer-customer-centricity/): With social as a center of everyday activity, it has given consumers control. A brand is essentially what customers say it is, not necessarily what the brand says on their ads. Consumers, the regular people, are given a louder voice that they often dictate and direct the conversation-Why they like you, which ones of your
- [HOW TO: Retain Your Customers Using Social Media](https://likeable.com/blog/2012/how-to-retain-your-customers-using-social-media/): For any brand, the most important customer is the current one. Here are some principles that a brand can adopt with social media in order to retain customers:
- [7 Habits of Highly Effective Brands](https://likeable.com/blog/2012/7-habits-of-highly-effective-brands/): Knowledge guides us with what to do, skill helps us understand how, and desire provides the motivation. Your brand works in the same way for your whole team.
- [A Quick #Hashtag Lesson](https://likeable.com/blog/2011/a-quick-hashtag-lesson/): Hashtags can be a beautiful thing for a brand. However, hashtag functionality is being watered down by constant misuse. Here are tips for hashtag optimization.
- [Same Breakfast, Different Look](https://likeable.com/blog/2008/same-breakfast-different-look/): Your everyday breakfast is about to have a new face. Kraft’s million dollar idea is Bagel-fuls, frozen bagel sticks filled with Philadelphia cream cheese.
- [A Modern Marketers Guide to Snapchat](https://likeable.com/blog/2023/a-modern-marketers-guide-to-snapchat/): Snapchat marketing for brands: reach 750M+ users with authentic Stories, creative AR ads, and Spotlight. A modern marketer's guide.
- [Pride Campaigns That Met The Call In 2022](https://likeable.com/blog/2022/pride-campaigns-that-met-the-call-in-2022/): Brand Pride campaigns done right: how Tinder, BMO, and Aesop supported the LGBTQ+ community in 2022, and why these activations worked.
- [6 Things to Consider for the Client-Agency Relationship](https://likeable.com/blog/2015/6-things-to-consider-for-the-client-agency-relationship/): Use this as a checklist when evaluating your current client-agency partnerships. Are you doing all you can to help your clients?
- [5 Takeaways from Social Fresh 2022](https://likeable.com/blog/2022/5-takeaways-from-social-fresh-2022/): Social media conference takeaways from Social Fresh: relationships over reach, video-first content, employee advocacy, and paid amplification.
- [Preparing Your Ads for Election Season 2022](https://likeable.com/blog/2022/preparing-your-ads-for-election-season-2022/): Advertising during election season: how Meta, TikTok, Pinterest, Snapchat, and YouTube handle political ads, and how to get approved.
- [22 Stats & Facts Social Media Marketers Need to Know in 2022](https://likeable.com/blog/2022/22-stats-and-facts-social-media-marketers-need-to-know-in-2022/): 22 social media statistics every marketer needs to know: TikTok's rise, the creator economy boom, and social commerce trends shaping the year.
- [Mastering the Algorithm with Your Social Media Content](https://likeable.com/blog/2022/mastering-the-algorithm-with-your-social-media-content/): How the social media algorithm works and how to master it: five tips for creating thumb-stopping content the algorithm rewards.
- [How to Create and Foster a Values-Based Company Culture](https://likeable.com/blog/2022/how-to-create-and-foster-a-values-based-company-culture/): How to create and foster a values-based company culture: see how Likeable turns its five core values into everyday practice.
- [Full-Funnel Marketing on Social](https://likeable.com/blog/2022/full-funnel-marketing-on-social/): Full-funnel social media marketing: how to tailor your social posts for awareness, lower-funnel conversion, and loyalty at every stage.
- [2 Minutes with Honey Cantrell On The Future Of Social](https://likeable.com/blog/2022/2-minutes-with-honey-cantrell-on-the-future-of-social/): The future of social media: Likeable's Honey Cantrell on social commerce, VR/AR, and how digital content fosters real connection.
- [Welcome to the New Likeable Studio Space!](https://likeable.com/blog/2023/welcome-to-the-new-likeable-studio-space/): Tour Likeable's new content studio in NYC: 6,750+ sq ft in Midtown Manhattan built for top-tier photo and video production.
- [How Can Social Media Professionals Avoid Burnout?](https://likeable.com/blog/2022/how-can-social-media-professionals-avoid-burnout/): Social media manager burnout is real. Four ways social media pros can set boundaries, cut notifications, and protect their wellbeing.
- [Creators and Influencers: What's the Difference?](https://likeable.com/blog/2023/creators-and-influencers-whats-the-difference/): Creators vs influencers: they're not the same. Learn the differences in content, expertise, longevity, and authenticity, and which your brand needs.
- [Influencer Marketing, the Likeable Way](https://likeable.com/blog/2022/influencer-marketing-the-likeable-way/): See how our influencer marketing agency runs campaigns end to end: goals, budgeting, shortlisting, and reporting, with real brand examples.
- [5 Women to Watch in Social Media Marketing](https://likeable.com/blog/2022/5-women-to-watch-in-social-media-marketing/): Five women in social media marketing to watch: leaders from Duolingo, Peloton, TUSHY, Magnolia, and Lyft on their strategies and careers.
- [How Brands & Marketers Should Navigate the 2020 Election](https://likeable.com/blog/2020/how-brands-marketers-should-navigate-the-2020-election/): From the Facebook boycott to BLM, here's how brands should handle social media strategy during and after the 2020 election.
- [The Overlooked Generation: Zillennials](https://likeable.com/blog/2023/the-overlooked-generation-zillennials/): Marketing to Zillennials, the 30-million-strong microgeneration between Gen Z and Millennials: what they value and how brands win them over.
- [How to Use Social Media in Times of Economic Uncertainty](https://likeable.com/blog/2022/how-to-use-social-media-in-times-of-economic-uncertainty/): Social media marketing during a recession: how to spend smart, invest in listening and advocacy, and stay nimble when the economy is uncertain.
- [Top Tips for Healthcare Brands on Social](https://likeable.com/blog/2022/top-tips-for-healthcare-brands-on-social/): Healthcare social media marketing tips: educate audiences, share patient stories, and build credibility while staying HIPAA-compliant on social.
- [Instagram Chronological Feed and What That Means for Marketers](https://likeable.com/blog/2022/instagram-chronological-feed-and-what-that-means-for-marketers/): Instagram's chronological feed is back: here's how the new feed options work and what they mean for marketers trying to reach their audience.
- [Evolution of Targeting on Meta](https://likeable.com/blog/2022/evolution-of-targeting-on-meta/): How Meta ad targeting evolved: interest options shrinking, iOS 14.5 limiting pixels, and the tactics that still work for advertisers today.
- [Thinking Social-First](https://likeable.com/blog/2023/thinking-social-first/): A social-first strategy means designing marketing around quickly consumable, actionable content. Here's how to think social-first and win attention.
- [How Social Became a Search Engine](https://likeable.com/blog/2022/how-social-became-a-search-engine/): Social media as a search engine: 40% of Gen Z start on TikTok, not Google. What the shift means and how to optimize your content to be found.
- [The Squeeze on Lemon8: Social Media’s Newest Platform](https://likeable.com/blog/2023/the-squeeze-on-lemon8-social-medias-newest-platform/): Is the Lemon8 app for brands worth it? Inside ByteDance's Instagram-meets-Pinterest platform, and why we tell brands to secure handles first.
- [2023 Social Media Usage and Demographics](https://likeable.com/blog/2023/2023-social-media-usage-and-demographics/): Social media demographics by platform: who's using Facebook, Instagram, TikTok, and more, plus what the usage trends mean for your brand.
- [5 Simple Ways to Gain a Competitive Edge on Social Media](https://likeable.com/blog/2015/5-simple-ways-to-gain-a-competitive-edge-on-social/): Use a competitive social media analysis—who, what, where, when, and why—to outperform rivals and sharpen your brand's strategy.
- [Building an Organic TikTok Strategy](https://likeable.com/blog/2022/building-an-organic-tiktok-strategy/): Build an organic TikTok strategy that works: learn the platform, speak its language, follow best practices, and keep your brand's momentum going.
- [What to Expect in the 2022 Holiday Season](https://likeable.com/blog/2022/what-to-expect-in-the-2022-holiday-season/): Holiday social media marketing tactics that work: livestream shopping, brand partnerships, and influencer activations to drive seasonal sales.
- [Everything’s Coming Up, Creators](https://likeable.com/blog/2022/everythings-coming-up-creators/): The creator economy for brands: how Instagram, TikTok, YouTube and more help creators earn, and how your brand can tap into each network.
- [Why the Creator Economy Is Your Key to Growth in 2022](https://likeable.com/blog/2022/why-the-creator-economy-is-your-key-to-growth-in-2022/): Creator economy marketing: why partnering with content creators is your key to growth, plus tips for finding the right creators for your brand.
- [Working Together: Paid & Organic Social](https://likeable.com/blog/2023/working-together-paid-organic-social/): How paid vs organic social media actually work together to boost reach, engagement, and ROI, plus how to integrate both for brand growth.
- [Technology Will Keep Changing But People Are Still the Point](https://likeable.com/blog/2026/technology-will-keep-changing-but-people-are-still-the-point/): Platforms and tools keep changing, but people don't. The case for people-first marketing in the AI era, from Likeable's Honey Comer-Cantrell.
- [The Dos and Don’ts of Crisis Management on Social Media](https://likeable.com/blog/2021/the-dos-and-donts-of-crisis-management-on-social-media/): When a PR crisis hits social media, preparation is everything. Learn Likeable's dos and don'ts for community guidelines, escalation, and response.
- [5 Social Media Newsletters You Should Subscribe to in 2022](https://likeable.com/blog/2022/5-social-media-newsletters-you-should-subscribe-to-in-2022/): The best social media newsletters to subscribe to: Geekout, The Daily Carnage, Buffer, The Weekly Forekast, and our own #TBT.
- [Should Brands Hide Their Instagram Likes?](https://likeable.com/blog/2021/should-brands-hide-their-instagram-likes/): Instagram now lets any account hide like counts. Here's what it means for brands, influencers, and your social media strategy.
- [Our Favorite Social Media Management Tools for Brands](https://likeable.com/blog/2022/our-favorite-social-media-management-tools-for-brands/): The best social media management tools for brands: we compare Sprinklr and Sprout on cost, features, and platforms to help you choose.
- [Ins and Outs of Proactive Outreach](https://likeable.com/blog/2022/ins-and-outs-of-proactive-outreach/): Proactive social media outreach explained: how brands comment on relevant content to stay top of mind, grow organically, and reach new audiences.
- [2023 Social Media Predictions](https://likeable.com/blog/2022/2023-social-media-predictions/): Our 2023 social media predictions: what we're tracking on Twitter, TikTok, influencers, Tumblr, and Mastodon heading into the new year.
- [Social Content Trends We're Following ](https://likeable.com/blog/2023/social-content-trends-were-following/): The social media content trends we're following: lo-fi, short-form video, 24-hour content, trending sounds, micro-influencers, UGC, and more.
- [How Envoy Mortgage Gave Its Customers the “Gift of Home”](https://likeable.com/blog/2021/how-envoy-mortgage-gave-its-customers-the-gift-of-home/): How Likeable helped Envoy Mortgage surprise 50 families with mortgage assistance — driving 1.2M+ impressions through social storytelling.
- [The Best Branded Social Media Content of Super Bowl LVI](https://likeable.com/blog/2022/the-best-branded-social-media-content-of-super-bowl-lvi/): The best Super Bowl social media campaigns of LVI: how GoPuff, Kia, TUMS, DraftKings, and Expedia won the big game on social.
- [The Only Super Bowl LVII Ad Recap You Need](https://likeable.com/blog/2023/the-only-super-bowl-lvii-ad-recap-you-need/): Our Super Bowl ads recap for LVII: Tubi, Doritos, The Farmer's Dog, Dunkin, Workday, and Rihanna's showstopping halftime moment.
- [2 Lessons For Marketers From Warby Parker’s Annual Report](https://likeable.com/blog/2012/2-lessons-for-marketers-from-warby-parkers-annual-report/): Warby Parker's annual report went viral for good reason. Here's what their visual storytelling and social media approach taught marketers.
- [NFTs: What Are They, And How Can the Trend Be Leveraged?](https://likeable.com/blog/2021/nfts-what-are-they-and-how-can-the-trend-be-leveraged/): NFTs are reshaping brand marketing. See how Taco Bell, Shawn Mendes, and others use non-fungible tokens to connect with fans.
- [The Best TikTok Trends of 2022](https://likeable.com/blog/2022/the-best-tiktok-trends-of-2022/): TikTok trends worth knowing: from the slideshow meme to viral sounds, see the best 2022 trends and how brands used them to go viral.
- [What Facebook’s News Feed Announcement Means for Your Brand](https://likeable.com/blog/2018/what-facebooks-news-feed-announcement-means-for-your-brand/): When Facebook's 2018 algorithm change deprioritized branded content, brands had to rethink their social strategy. Here's Likeable's POV on what it means.
- [HOW TO: Become Instafamous](https://likeable.com/blog/2014/how-to-become-instafamous/): One Likeable team member grew her Instagram to 30K followers through community, giveaways, quality content, and strategic hashtag use. Here's what she learned.
- [How to Effectively Leverage Your Social Media Content Offline](https://likeable.com/blog/2022/how-to-effectively-leverage-your-social-media-content-offline/): Repurposing social media content offline: how to give your brand's videos and posts new life at events, in stores, and on TV.
- [Your Guide to Writing Social Copy That Works](https://likeable.com/blog/2022/your-guide-to-writing-social-copy-that-works/): Social media copywriting that works: four tenets for scroll-stopping social copy, from complementing the creative to knowing each network.
- [BeReal, What’s the Deal?](https://likeable.com/blog/2022/bereal-whats-the-deal/): BeReal for brands: what the buzzy photo-sharing app is, how it works, and whether your brand should jump in. Here's the deal.
- [Communication Personalization Through Emojis](https://likeable.com/blog/2023/communication-personalization-through-emojis/): Emoji marketing done right: how brands use emojis to add personality, boost engagement, and feel native across social platforms.
- [You Need A Social Media Copy Style Guide For Your Brand](https://likeable.com/blog/2023/you-need-a-social-media-copy-style-guide-for-your-brand/): Why your brand needs a social media style guide: define your voice, tone, hashtags, and templates for consistent, on-brand content.
- ['Tis the Season: How Brands Can Capitalize on Holiday Content](https://likeable.com/blog/2023/tis-the-season-how-brands-can-capitalize-on-holiday-content/): From national holidays to niche ones, here's how brands pick the right moments to engage audiences and drive results with holiday social media content.
- [Nailing Your Pinterest Content: Key Placement Strategies](https://likeable.com/blog/2023/nailing-your-pinterest-content-key-placement-strategies/): Build a Pinterest marketing strategy that works: eye-catching pins, Rich Pins, Promoted Pins, influencer collabs, and Pinterest SEO.
- [6 Reasons Why Social Media is an Absolute Must for Branding Your Business](https://likeable.com/blog/2017/6-reasons-why-social-media-is-an-absolute-must-for-branding-your-business/): Social media isn't optional for brand-building anymore. Here are 6 reasons why a strong social media presence is essential for growing your business.
- [File Formats: Explained](https://likeable.com/blog/2015/file-formats-explained/): JPG, PNG, GIF, MP4 — which file format should you use for social media? Learn which formats work best for images, videos, and animations across platforms.
- [Glossary of Multimedia Terms for Social Media Marketing](https://likeable.com/blog/2016/glossary-multimedia-terms-social-media-marketing/): Confused by cinemagraphs, motion graphics, or vector files? This glossary of social media multimedia terms will help you communicate clearly with other teams.
- [How Social Media Has Changed Consumer Expectations](https://likeable.com/blog/2014/how-social-media-has-changed-consumer-expectations/): Social media changed what consumers expect from brands — faster responses, shareable content, and a voice in product development. Here's how to keep up.
- [Every Mistake is an Opportunity to Surprise and Delight](https://likeable.com/blog/2012/every-mistake-is-an-opportunity-to-surprise-and-delight/): How your brand handles mistakes on social matters more than avoiding them. Here's how to turn errors into moments that build real customer loyalty.
- [The Predictions Hall of Fame and Hall of Shame](https://likeable.com/blog/2026/the-predictions-hall-of-fame-and-hall-of-shame/): We grade 1.5 decades of our social media predictions: the calls that aged like wine, the ones that aged like milk, and the ones with an asterisk.
- [Why We Shrunk to Grow: The Business Case for Going Boutique Again](https://likeable.com/blog/2025/why-we-shrunk-to-grow-again-a-boutique-social-media-agency/): Why we bought Likeable back and returned to being a boutique social media agency: specialized, agile, modular, accomplished, and built for today's brands.

## Pages

- [Hi, we’re Likeable.](https://likeable.com/): Likeable is a female-led, employee-owned social media agency, helping brands earn attention and spark connection since well before the like button even existed.
- [Hi, we’re Likeable.](https://likeable.com/): Likeable is a female-led, employee-owned social media agency, helping brands earn attention and spark connection since well before the like button even existed.
- [Our Capabilities](https://likeable.com/services/): Every client we work with has a unique need, so our core offering is modular: the services you need for success, with the option to add or amend at anytime.
- [Trending](https://likeable.com/trending/): Our take on what's trending, with updates big and small, retrospectives, a lengthy archive, and practical advice from one of the oldest boutique agencies.
- [Likeable Studio](https://likeable.com/services/likeable-studio/): Custom, rollaway sets, adaptable to all client needs. 6,750+ square feet, all ADA-accessible. A space to create KPI-smashing content
- [Creator Vault](https://likeable.com/services/creatorvault/): Access top creators and scroll-stopping, social-first content. Get all the benefits of creator content, backed by the strategic expertise of a social agency.
- [Contact](https://likeable.com/contact/): Looking for a boutique social media agency that gets you? Let's talk. Call us, email us, tweet us—do people still send letters?
- [Newsletter](https://likeable.com/newsletter/): Each Thursday, we send out a newsletter packed with updates, insights, inspiration, and advice from the past week in social media.
- [Work](https://likeable.com/work/): Introducing a our greatest hits, a brief cross-section of work to showcase what a well-established but nimble boutique NY social media agency can do.
- [About](https://likeable.com/about/): Likeable is the boutique NY agency that provides faster service from the smartest in social with likeability guaranteed. From Facebook to TikTok, and beyond.
- [Careers](https://likeable.com/careers/): What’s it like to work at Likeable? The name says it all. If you’re looking for a place to grow and learn—then we’re looking for you too.
- [Privacy Policy](https://likeable.com/privacy-policy/): Your privacy is important to us.
- [Thanks for subscribing](https://likeable.com/newsletter-thanks/): Thank You You're on the list!

## Work

- [Organic Social](https://likeable.com/work/organic-social/)
- [Teddy Repair Campaign](https://likeable.com/work/teddy-repair-campaign/): Likeable and Lysol leveraged an army of influencer moms to position Lysol’s Laundry Sanitizer as a hero product.
- [On Your Plate](https://likeable.com/work/on-your-plate/)
- [Adulting Campaign](https://likeable.com/work/century-21-adulting-campaign/)
- [B2B Influencer Program](https://likeable.com/work/b2b-influencer-program/): To drive new users to the 99designs website, Likeable helped Vistaprint use Clubhouse to connect with small business owners and entrepreneurs with influence.
- [Monster Mash](https://likeable.com/work/monster-mash-2/)
- [Upper Funnel Paid Social](https://likeable.com/work/paid-social/)
- [Paid Social Performance](https://likeable.com/work/paid-social-performance-ads/)
- [Live with the Lodge](https://likeable.com/work/live-with-the-lodge/)
- [Around-the-Clock Community Management](https://likeable.com/work/around-the-clock-community-management/)
- [Product Launch Creative](https://likeable.com/work/product-launch-creative/)

## Landing Page

- [Like Minds Social Club​](https://likeable.com/landing/like-minds-social-club/): ​Be the first to know about future events.
- [COVID-19 Relief Plan](https://likeable.com/landing/covid-19/): Social media is crucial during times of crisis. We’re here to help you pivot.​ Here are some resources for navigating this new, ever-changing landscape.​​
- [Audit and Playbook](https://likeable.com/landing/audit-and-playbook/): Without a plan, social media is a juggling act. We help brands develop a strategic approach for delivering better content, stronger engagement, and higher ROI.
- [Likeable Action Guide](https://likeable.com/landing/likeable-action-guide/): Download this comprehensive guide to help your team connect with the right audience, create true engagement with consumers, drive sales, and build loyalty.
- [The Meaning of Meaningful](https://likeable.com/landing/the-meaning-of-meaningful/): Facebook's News Feed update shifted from just serving relevant content to generating "meaningful engagement." Learn what that means in this free white paper.