Pure Barre is a successful local franchise that wanted to expand locations across North America. However, the requirements to become a franchise owner posed a significant barrier: Along with the traditional savings requirement, applicants needed either personal experience with Pure Barre or ballet training.
Using only Facebook, Likeable developed a lead generation campaign that started by driving link clicks, then kicked in with remarketing to convert site visitors to leads. It implemented sophisticated targeting built off of interests, lookalikes, and geo data. Knowing that Pure Barre customers were the most passionate about the brand, it focused prospecting efforts on that pool of people and tailored creative to their needs.
The campaign reached over 1 million people across the country, driving 33,000 people to Pure Barre’s franchise ownership page. In the end, the campaign garnered over 1,400 new franchise development leads.