With schools and businesses tightening restrictions due to the COVID-19 pandemic, Great Wolf Lodge knew parents with young kids were in for a potentially tough winter. So, despite many of its lodges being closed, the brand wanted go beyond the water park and use its expertise in quality family time to entertain families and help them create memorable moments at home.
Knowing that Facebook Live consumption increased by 50 percent since folks began quarantining at home, we saw this as the perfect opportunity to leverage the platform. We concepted and produced a series of kid-friendly live videos that guided families through fun at-home activities (like hot cocoa bombs, yoga, and even mocktail mixology!) that tied back to the most beloved dry attractions at Great Wolf Lodge. Each episode was hosted by a relevant expert—and, of course, the Great Wolf characters helped out too!
In addition to the Facebook Live videos, we made the most of these shoot days and captured photos for Facebook and Instagram as well as a variety of evergreen, social-first videos for both TikTok and Instagram Reels.
• 7x-20x more comments, 3x more video views, and 3-4x longer video view length than average posts
• Top-performing Facebook Live received 118K views
Fans also appreciated the value and positivity that the Lodge provided during a difficult time and showed interest in making the recipes with their families. Here are a few of our favorite comments:
“My daughter was so excited to see Violet – THANK YOU!”
“I am excited to make Jingle Juice for my little ones to drink on New Year’s Eve! Thanks for sharing that recipe with us. Happy New Year, Wiley!”