Objective
Auntie Anne’s launched a brand campaign called “Just Roll With It” across multiple media outlets. They wanted us to lean into the multiple audiences they serve, knowing social was a safe place to test audiences and target accordingly.
Solution
To help generate awareness of the newly launched “Just Roll With It” campaign, we produced this video compilation to showcase a wide variety of audiences and relationships enjoying Auntie Anne’s products.
Results
• More than 3x the video view goal
