BrightFarms, a hydroponic salad company, has created a scalable model for the future of sustainable local farming. With a challenge of brand awareness, and competition on retailers’ shelves, the brand turned to Likeable for a fun campaign to highlight its bestselling lettuce variety: Sunny Crunch.
For this content, we tapped into lettuce’s harshest critic: kids. We hired real kids, brought them into our test kitchen, and had them compare BrightFarms to competitors completely unscripted. These videos revealed the truth about how kids really feel about lettuce in a unique way that brand advocates or marketers never could. (Spoiler alert: BrightFarms is 100% kid-approved.)