Objective
Auntie Anne’s wanted to make it clear that pretzels weren’t just for malls and airports—the snacks are also available at select Walmart locations across the country.
Solution
We deployed unpublished video and photo posts to Facebook users who live near targeted Walmart locations and focused over 80% of our ad impressions in the mobile news feed during heavy shopping hours to achieve in-store impressions.
Results
• 50+ million impressions
• 4+ million engagements
