Objective
S&P Global was looking to unify its social media strategy across each of its four, niche sub-brands and up to its main corporate brand.
Solution
Likeable developed a social media playbook that empowered the sub-brands to maintain their individual value propositions and personalities, while benefiting from and fortifying the overarching S&P Global master brand.
Results
The result was a playbook embraced across the entire S&P Global enterprise. “We’ve been traveling to present it in different offices and we’ve received a lot of positive feedback from internal stakeholders.” This alignment allowed for a refreshed focus on the brand’s global market impact and content that inspires.
