StubHub challenged us with thinking of a splashy way to generate awareness and drive site traffic surrounding the March Madness tip-off.
Likeable recommended a promoted trend on Twitter pitting the college fan bases against each other. Two pieces of creative were used during the 24-hour promoted trend to build awareness around ticket deals and a ticket giveaway.
• 76 million brand impressions
• 16.2 million impressions from content
• A congratulations and cease and desist from NCAA