Roscato, a Palm Bay International wine company, wanted to reinvent its tone of voice to be younger and more relatable to appeal to the “non-wine drinker,” as well as grow followers on Instagram.
Since Roscato is known for its sweet wine flavors, Likeable developed the Make Summer Sweeter Sweeps: a summer campaign highlighting Roscato’s variety of skus in a bold way, while also encouraging fans to enter for the chance to win a sweet prize package. We developed over 30 pieces of unique content for social under the new vibrant look and feel.
During the sweepstakes time period, Roscato saw:
• A 611% increase in average impressions
• A 320% increase in average engagements
• A 1,238% increase in followers