We noticed that Hannah Ann, a contestant on The Bachelor, had posted a photo a few years back holding an Edible Arrangement. This was a perfect opportunity for real-time community management.
Our community management team reached out to her asking if she’d let Edible Arrangements reshare the photo. Hannah happily agreed, and as a surprise and delight, we sent her an Edible Arrangement to say “thank you.” She ended up sharing our surprise and delight to her Instagram Story and tagging Edible Arrangements.
• Likeable identified the opportunity, received client approval, and sent Hannah an Edible Arrangement in under 48 hours.
• Significantly increased brand recognition compared to other Edible Arrangements organic posts.