At a time of year when everyone was cold and miserable, JetBlue wanted to push its JetBlue Getaways initiative—a travel promotion to Florida and the Caribbean. The brand wanted many easily shareable pieces of content to be optimized for Facebook, Twitter, and Instagram.
Because the campaign was already running when they approached us with their need for creative, we had to concept, execute, revise, and deliver these concepts very quickly. In addition, we needed to create content that was consistent with the look and feel of the brand’s existing content for this campaign.
Using motion graphics, we created a series of relatable GIFs for Facebook, Twitter, and Instagram that completed the phrase “You know you need a vacation when…” Each asset was consistent with the look and feel of the brand’s previous work published for the campaign.