Organic Social
Bonafide

Objective

Bonafide Health, a woman’s health brand, offers natural solutions for natural symptoms in aging women. Looking to tackle the taboos around aging and menopause, Bonafide aimed to create a safe space for honest, unfiltered conversation around the topics using real women, real issues, and real advice.

Bonafide wanted to grow their social communities and foster organic conversation and engagement among their core demographic. They wanted to do so without investing media dollars but instead investing time into community building and the development of an impactful content strategy.

Solution

Bonafide joined forces with our team to craft compelling content that not only aligned with the brand’s voice but also empowered the women in their community to speak up too. Through customized illustrations, humorous takes on symptom management, clever data and health science visualizations, and uplifting narratives of real women, we supported Bonafide in expanding their online presence and fostering stronger communities.

Impact

• A whopping 590% increase in page followers in just 10 months
• 7x the amount of women embracing a new chapter in their lives with humor, beauty, and grace.