Clubhouse Influencer Program
Objective
Vistaprint, the go-to design and marketing partner for small businesses across the world, sought to create buzz around its acquisition of the esteemed global creative platform 99Designs. With the goal of driving new users to their website, Vistaprint aimed to connect with small business owners and entrepreneurs who wield influence in their respective industries.
Solution
Recognizing users high engagement and loyalty on the emerging social audio platform Clubhouse, we devised an innovative, fast-turn marketing strategy that tapped into social media users current fascination with the platform.
In addition to a standard influencer program on TikTok and Instagram, we leveraged influential figures leading Clubhouse’s close-knit communities to test the effectiveness of an audio-only platform in driving link clicks and tangible results.
We even partnered with the popular and rapidly growing Baby Shark Tank show, a branded programming series within Clubhouse. This unique collaboration allowed aspiring entrepreneurs to pitch their ideas to potential investors in just 75 seconds, creating an exciting opportunity for engagement and promotion.
Impact
- 64,000+ total listeners
- Average listening time of up to 28 minutes
- Link clicks from Clubhouse outperformed TikTok and Instagram combined by 175%
