Paid Social
Objective
BrightFarms, a hydroponic farming company that grows fresh salad greens, was in the pursuit of expanding their brand and distribution and sought the expertise of Likeable to develop a comprehensive strategy and media plan to help fuel their growth.
Solution
Likeable honed in on showcasing the key benefits of BrightFarms’ products, such as being sustainable and locally grown, delicious taste, and satisfying crunch. As new stores were added to their distribution network, we updated our copy and assets and launched hyper-targeted ad campaigns. Our approach to location targeting on Meta was carefully calibrated, striking a balance between broader targeting in areas where the brand was well-known and more focused targeting in regions with limited coverage – using store addresses with a smart radius around them determined by the estimated distance a shopper might travel.
We also helped the brand expand their presence on TikTok, identifying trends that BrightFarms could participate in. Our team created quick-turn, lofi-style videos that resonated with our target audience and promoted them on the platform for maximum impact.
Impact
• Created 69 pieces of original content throughout our partnership and helped them in expanding their geographic footprint by over 390%.
• Scaled their brand awareness spend up by 85% on average each month while improving lift rate by 27% on average.
• Launched their TikTok account and drove video views at a cost per video view 80% below Meta video campaigns.
