Product Launch Creative
Objective
Peloton, renowned for its cutting-edge cardio hardware, sought our expertise for their strength training focused product launch called Peloton Guide – an innovative AI-powered personal trainer leveraging motion tracking technology. Our challenge was to educate buyers accustomed to Peloton’s flagship product and entice them to embrace this unique premium experience.
Solution
We crafted a one-of-a-kind unboxing video for the Peloton Guide featuring influencer instructor Callie Gullickson. We designed a fully custom set from scratch, with our team of experts overseeing every step of the production process – from conceptualization to motion tracking graphics and animations. We also wrote the script for the entire eight minute video, in addition to coordinating all of the pre-production needs.
To ensure maximum impact, we tailored the content delivery with a strategic channel strategy, resulting in a suite of meticulously edited videos.
Impact
• 33k+ video views on YouTube alone
