Teddy Repair Campaign
Objective
Lysol was looking to arm moms and parents nationwide with the vital tool to clean and sanitize their children’s treasured stuffed animals and bring them back to their snuggable selves.
Solution
We teamed up with an army of influencer moms to showcase how they use Lysol’s Laundry Sanitizer to clean their kids’ well-loved stuffed animals. We narrowed down a shortlist of over 50 influencers to 26 influencers who matched the talent criteria – moms with kids over three years old and diverse backgrounds from coast to coast – we were looking for.
After selecting and contracting the influencers and their kids to participate, they showed their lovvies the TLC they deserve via a robust custom content campaign across Instagram that ultimately drove mass awareness and sales for Lysol’s laundry detergent. Each influencer recorded lo-fi video in their homes and shared on their own feeds driving awareness for Lysol within their own following.
Impact
• 136% above engagement rate benchmark
• Dozens of stuffed animals living their best life
