October 26, 2012

Why You Need Passion To Be A Strong Marketer

“It’s more important that you be passionate about what you do all day than it is to be passionate about the product that is being sold.” – Seth Godin

Passion is key to your success. It makes your job, not “just a job,” but a meaningful part of your life. If you are losing sight of what you are passionate about, your goals are too small. Never let fear get in the way of your dreams.

Passion is often displayed in person- whether it’s a screaming sports fan who’s face is painted orange, a line wrapped around the Apple store waiting for the release of the iPhone 5, or a teenage girl who has “Bieber fever.” As a social media marketer, free instant access to masses creates an opportunity to spread passion exponentially. Marketers now have the opportunity to convey their passion through multiple social networks and interactions within seconds. They have the chance to share their passion with a large audience.

Successful marketers channel their passion through their brand authentically online and offline. In return, your customers will be your biggest advocates without any incentive to do so. Think of your favorite brand, the one you are most passionate about. How many times have you tweeted to your thousands of followers or shared on Facebook how much you love this brand without any reason? The relationship between a brand and an ambassador is built on trust, not rewards.

Personally, I’ve never met a great marketer who wasn’t passionate. Dan Kim, Founder & Chief Creative Officer of Red Mango, is a passionate marketer. Every interaction on Facebook, Twitter, or Instagram, Dan shows his love for frozen yogurt. Whether he is sharing fan-generated content of their latest frozen yogurt creation at Red Mango or creating new flavors, Dan is committed to excellence.

It is an important reminder that passion does not replace skill, it enhances it. Someone who is passionate about their job responsibilities and the business’ mission is the best of both worlds. Here at Likeable Media, our internal core value statement is: “We are driven, passionate, transparent, adaptable thought leaders. We are Likeable.” We are passionate in everything we do.

Finding your passion takes time. Figure out what you are truly passionate about and run with it. Think, what makes you tick? Trust your gut and your heart. What do you have to lose?

Tags: Facebook, Influencer Marketing, Instagram, Twitter

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