January 10, 2014

The 3 Most Important Things You Need To Know About Jelly

I don’t think you’re ready for this Jelly….

And that’s okay. We’re here to help!

Here are the three most important things you need to know about Twitter founder Biz Stone’s long-awaited new social media app:

1. What is Jelly?

A perfect match to peanut butter? A slang term popularized by Destiny’s Child in their hit “Bootylicious”?

All correct.

However, for the purposes of this post, Jelly (short for Jellyfish) is a visually-driven question-and-answer mobile app (available on iOS and Android) that allows users to upload a photo, ask a question about it, and then push it out to their social network (and their network’s network) for an immediate response. According to the Jelly blog, the app allows users to “search the group mind of your social networks.” Once a question is submitted, you are also able to push it out via SMS and email. The utilization of users’ own social networks for a more personalized response differentiates Jelly from already established popular Q&A sites like Quora or Reddit.

2. Should my brand be on Jelly?

With any new social network, there is always an immediate rush to be an early adopter. Fashion designer Kenneth Cole and charity organization Livestrong are among the first brands to join the three-day old app. Should your brand join them?

Popular categories found on other social networks are already emerging as category leaders on Jelly, such as food, fashion, pets, and travel. Brands with expertise in these categories should seriously consider joining Jelly in its infancy. If they do, they will likely have an edge over competitors who join later.

3. Any red flags?

As with any new app, there are a few immediate red flags with Jelly, mainly regarding moderation limitations. There is no search feature, so it’s currently not possible to find relevant questions to answer or target certain users to answer a question from your brand. Also, there doesn’t appear to be a way to respond to a person’s answer or remove an answer that is questionable without flagging it as inappropriate. Brands that require stricter moderation capabilities should hold off from engaging on Jelly until these issues are addressed.

Tags: Niche Networks, Quora, Strategy, Tools

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