What Is Content Marketing?
Simply put, it is the creation and sharing of content to acquire and keep your customers.
However, if you really want your potential and current customers to act and drive profits, your content needs to be valuable and relevant to your audience. Your content marketing technique should aim to build brand loyalty and place you as a thought-leader in your space.
The cheat sheet below shares my top 10 tips for achieving this goal and ultimately driving sales for your business.
The final word of advice — don’t try to do too much at once, because it’s unlikely that you’ll be able to integrate all of these things in one go. Instead, choose 1 or 2 and make time for them daily. Over time, they will be become habitual, and you’ll start to see the fruits of your efforts.