Fashion Instagram accounts are no longer about just #OOTDs; they are editorial galleries that follow a story, a theme and a look, to the point where they ultimately represent a brand.
The best way for fashion brands and social media marketing companies to learn from these accounts is to follow along closely and listen.
Here are five accounts you should monitor:
1. @luanna90: The Edgy
Lua is a New York-based fashion blogger. Her photos take you on a journey from the streets of New York to a quaint corner coffee shop.
2. @timothyfelix: The Minimalist
Timothy takes minimalistic photos. He uses white space effectively and is constantly experimenting with the environment.
3. @chrisellelim: The Chic
Chriselle does the occasional #OOTDs, but she also posts images of her latest travels and fashion events. She also promotes a mini video series that she creates on her Youtube channel. What she nails is the use of different media types without betraying her chic brand.
4. @blakevond: The Bold
Blake is a must-follow for the fashion obsessive. The Chicago-based law school grad styles each look to perfection, from wide-leg pants to mixed print swimwear. The added pop of colors to her posts is what makes her stand out.
5. @sergio_ines: The Dapper
Sergio Ines is the star of whatmyboyfriendwore.com. This dapper individual runs a great account for all men and menswear brands to follow.
What other Instagrams should fashion brands follow?