In case you missed the big news, Likeable was recently acquired by digital transformation company 10Pearls! We’re thrilled about this partnership for a number of reasons, but one of the big ones is that 10Pearls is just as purpose-driven as we are. Since its inception, 10Pearls has been a “double bottom line” company, created to deliver superior services and make a difference in the world. At Likeable, our mission has always been to use social media to create a more likeable world—so it’s truly a perfect match.
To celebrate the partnership and the difference we can make in the world together with our new partners, we wanted to share some of the recent work we’re proud of. This Envoy Mortgage campaign had a true impact on people that went far beyond social media, and we feel so grateful to have been a part of it.
In 2020, our relationship with “home” changed. Many retreated inside the comfort of home, while others stepped out—and stepped up—to take care of family, friends, and neighbors. After this monumental year of challenges and uncertainty, Envoy Mortgage launched a program called Gift of Home to help loyal customers pay their mortgages. Throughout 2021, 50 households across the U.S. will be surprised with up to $150,000 in mortgage assistance. And, to ensure the greatest good, Gift of Home recipients are customers who play essential roles in their communities, including military veterans, first responders, nurses, educators, and small business owners and their employees.
To tell the stories of the deserving recipients, their families, and the epic surprises taking place across the country, we worked closely with Envoy Mortgage’s in-house and agency teams to create social-first content. Our social launch plan was geared towards Facebook, Instagram, LinkedIn, and YouTube to maximize awareness of the campaign and Envoy Mortgage as a caring, local partner. Content was created in real time, after surprises based in various cities. A variety of tactics were deployed to tell the heartwarming stories of individual recipients and to share the excitement and impact of the campaign at scale.
The Likeable team was thrilled to be a part of a campaign that celebrated and supported our frontline heroes. That, in and of itself, would have been a win for all those involved. However, the response online was just as positive. We witnessed an outpouring of positive sentiment and support, as communities came together to celebrate the gift of home. The campaign exceeded all set benchmarks and, in the first month and a half alone, garnered 1.2M+ impressions, 455K+ views, and 63K+ engagements.
Even more rewarding than all of this was the response from the recipients themselves. These quotes really show how much this campaign helped those who needed it most. Owning a home truly is a gift, and we were honored to be able to help Envoy Mortgage invest in its local communities and give that gift to such deserving customers.
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