At Likeable, our mission is to create a more likeable world. For over a decade, we’ve been doing that by helping brands create smart, fast, and likeable social media content. But we also know that social media is about much more than branded content—it’s a set of tools that were designed to bring humans together. And throughout the past year of quarantining and social distancing, we’ve witnessed that more than ever.
While we have seen the good side of social media over the past year, we have certainly also seen its ugly side. From advertising boycotts to the politicization of a global pandemic, social media has grown increasingly toxic and divisive—and it’s no surprise that 41 percent of Gen Z social media users say that social media makes them feel sad, anxious, or depressed.
But we knew that there was a lot more we could do, both as an organization and as individuals, because social media is about much more than just branded content. So, in 2019, we launched #BeLikeableDay: a global movement dedicated to making social media a more positive environment through collective acts of kindness online. So far, #BeLikeableDay has reached almost 90 million people across traditional and social media, with participation from 45 countries around the world. And we’re thrilled to be doing it again this year for the third year in a row!
#BeLikeableDay is next Friday, but here’s how you can support the movement right now:
- Click here to sign the pledge.
- Spread the word by sharing this blog post with people you care about.
- If you’re on Twitter, use this Clicktotweet. You can also copy and paste this message across Facebook or LinkedIn: In a world of negativity online, take one day to make a difference. Join me in committing one act of kindness on social media on Friday, February 26th. #BeLikeableDay https://belikeableday.com
- Download Clubhouse! Our founder, Dave Kerpen, will be hosting a 24-hour marathon “room” talking about acts of kindness and the power of kindness on social media, starting at midnight eastern time on February 26th.
And here are some ideas for how you can spread kindness online on #BeLikeableDay:
- Pay a friend a compliment. It’s so easy to feel self-conscious and insecure on social media, where everyone is perfect (or at least tries to be). Give someone a confidence boost with a simple compliment or message of encouragement.
- Promote someone else’s work. All of those posts sharing “some personal news” are well and good, but what if we took a break from the self-promotion to sing someone else’s praises instead? Whose work has spoken to you recently? Post about it.
- Give an unsolicited recommendation. Who are the top three people you’ve loved working with the most during your career? Make their day and publish a recommendation on LinkedIn that explains why anyone else would be lucky to work with them as well.
- Spread the word about your favorite charity organization. Everyone has a cause they feel strongly about. Take a few minutes to share the story of why you support that cause and shout out your favorite charity organization that supports it too.
- Share gratitude for people in your life. In a sea of memes and political commentary, break through with a message of positivity by expressing gratitude for five people in your life. Not only will you make them feel great, but you’ll feel better too.
Are you ready to join us in leaving social media a better place than we found it? Learn more about how you can make a difference.