August 1, 2017

2017 Guide to Social Media Icons

Jenn Burgess

With brands—especially social media platforms—constantly revamping their image, it’s easy to lose track of what HEX code Facebook’s blue actually is or if the Twitter bird has feathers on its head or not.

Any Google search of “____ logo” results in a million different options and you never really know which is right unless you’re lucky enough to stumble upon a brand guide book.

That’s where this blog can help! Follow along as we cut through the clutter and point you in the right direction when it comes to social media logos and icons.

1. Facebook

Facebook’s lowercase “f” has become one of the most recognizable logos in the world, but it is also the most commonly misused. We recommend always using the “f” that seems to extend out of the blue box with rounded corners. Using the “f” without a box is against Facebook’s brand guide, so be wary of that.

Link to assets

2. Instagram

Instagram is unique for many reasons. First, it’s rare to use such a vibrant gradient pattern in a logo and second, its full name is seemingly unnecessary in its branding. That said, the logo icon should either appear in black, white, or pink-hued gradient. The white icon on a gradient background should never be used unless it’s needed to drive users directly to the App Store.

Link to assets

3. Twitter

Since its switch to utilizing only the bird icon, Twitter has seen many variations of said bird. According to Twitter’s branding, the bird shape is made of simple circles and should only be shown in blue or white.

Link to assets

4. Pinterest

Like the aforementioned brands, Pinterest has also discontinued the use of its wordmark and now relies heavily on its “P” icon. It should always appear as a white, cursive, capital “P” inside a red circle.

Link to assets

5. YouTube

YouTube recently updated its logo, which now features its “Icon” (below) or what is commonly referred to as the “play button.” The YouTube Icon should only be used in social media assets when it links to a YouTube channel. Otherwise, the new wordmark logo should be utilized.

Link to assets

6. LinkedIn

LinkedIn uses both its wordmark and its icon interchangeably. It is also one of the only channels that utilizes a ® or ™ symbol in the logo. As with many of the other platforms mentioned above, you can use the icon in full color, black, or white — nothing else.

Link to assets

Lastly, don’t forget that brands, especially social networks, are always evolving. While Instagram’s dramatic logo change doesn’t happen every day, make sure to check into the platforms on a regular basis to make sure you have the most up-to-date information.


Tags: Best Practices, Facebook, Instagram, LinkedIn, Pinterest, Strategy, Twitter, YouTube

Stay in the know.

Social smarts delivered to your inbox every week.
  • Hidden
  • This field is for validation purposes and should be left unchanged.

Want to Work With Us?

Let’s Talk